初冬时节，河南省方城县拐河镇玄参田里机械轰鸣穿梭，药农们忙着抖土、分拣、装车，脸上洋溢着丰 收的喜悦。 "今年流转了150多亩地种玄参，药材长势好，每亩纯收入在2500元左右！明年打算继续扩大种植规 模。"拐河镇杓留村种植大户史向国话语间满是干劲。 方城县地处伏牛山与桐柏山环抱之中，独特的地理条件孕育了丹参、黄芪、玄参等多种道地药材。其 中，裕丹参以参条粗壮、色泽紫红、药效显著闻名，被医圣张仲景誉为"丹参之首"，获评国家地理标志 保护产品。近年来，该县将中医药产业作为特色主导产业，通过强化顶层设计、推进标准化种植、深化 科技赋能、完善利益联结机制，推动产业从传统种植向全链条升级，年产值已突破15亿元，成为乡村振 兴的"黄金引擎"。 科技赋能为产业发展注入强劲动力。在杨集镇现代中医药产业园，智慧繁育中心内的育苗盘整齐排列， 裕丹参种苗绿意盎然。"我们采用智能工厂化育苗技术，实时监测控制大棚温湿度、水肥等数据，不仅 缩短了育苗周期，还让种苗成活率和抗病虫害能力大幅提升。"杨集镇宣传委员温要广介绍。 除此之外，依托与河南中医药大学、河南农业大学的产学研合作，方城县突破丹参种质资源研发瓶颈， 成功培育出高产、抗旱抗寒 ...

Core Insights - The article highlights the successful development of local agricultural products in Fangcheng County, emphasizing the transformation of traditional specialties into standardized, industrialized, and branded products that contribute to rural revitalization and farmers' income growth [1][2]. Group 1: Agricultural Development - Fangcheng County has implemented agricultural development plans focusing on ten core industries, establishing a modern agricultural system that integrates various elements such as land, capital, and technology [2]. - The county has cultivated over 34 agricultural leading enterprises, benefiting nearly 100,000 people by integrating them into the industrial chain [2][5]. Group 2: Product Success Stories - The production of Fangcheng Hui Mian (a local noodle dish) has flourished, with over 2,800 businesses generating an annual output value of approximately 1 billion yuan, directly creating 20,000 jobs and indirectly supporting over 50,000 [3]. - The Hui Mian industry has adopted strict production standards and innovative freezing techniques to maintain quality, leading to a significant increase in online sales, surpassing 1 million units and generating over 30 million yuan in revenue [3][4]. Group 3: Branding and Marketing - The county has actively promoted its agricultural products through online and offline channels, leveraging e-commerce platforms and live-streaming sales to enhance visibility and sales [3][4]. - The "Bohuang Golden Pear" has gained international recognition, with sales reaching over 800 tons during the harvest season, showcasing the effectiveness of digital marketing strategies [4][5]. Group 4: Future Prospects - Fangcheng County aims to continue transforming traditional agriculture into standardized, industrialized, and branded products, enhancing the market competitiveness of its agricultural brands [5].