从奥林匹克中心区到巍峨的奥林匹克塔，从繁华商业体到特色文化场馆，亚奥商圈随处可见王者元 素"上墙上屏"，无论是看比赛还是休闲娱乐，都感受到满满的电竞氛围，畅享多元化消费新体验，体验 一场有温度、有品质、有活力的城市电竞节日。（完） 在票根经济方面，持有KPL总决赛门票，即可解锁亚奥商圈全域专属优惠，福利覆盖数十家高端酒店、 超200家人气餐饮与休闲品牌。从赛后的舒适休憩到好友聚餐打卡，从轻饮小食的惬意享受到潮流体验 的惊喜，一张票根就能畅享全链条贴心服务。北辰荟、新辰里、新奥购物中心、北投奥园1314、北京工 艺美术馆美食街等热门商业场所人流涌动，超200家餐饮、零售、休闲商户集体放"惠"，吃饭购物均可 享受专属折扣，让观赛之余的消费体验更具性价比。 在住宿保障方面，北辰洲际酒店、五洲皇冠酒店、五洲大酒店、昆泰酒店、国家会议中心大酒店、汇园 公寓贵宾楼等多家高星级酒店，量身定制"票根+住宿"专属套餐，套餐包含房费优惠、延迟退房、赛后 宵夜等贴心服务，全方位满足观赛者的住宿需求。决赛当日，推出粉丝专属巴士，凭酒店房卡或赛事门 票即可免费乘坐，享免费小吃与软饮，真正实现"观赛-餐饮-休闲-住宿"无缝衔接，让观赛之 ...

扬子晚报网11月10日讯（记者 姜天圣）11 月 8 日，KPL 王者荣耀职业联赛年度总决赛赛前媒体采访在 国家体育馆（鸟巢）举行。KPL 联盟主席、王者荣耀职业联赛负责人黄承围绕赛事场馆升级、王朝战 队价值、文旅融合成效、产业发展历程及中国特色电竞道路等核心议题，回应了各界关切，透露本次总 决赛 85% 以上观众为异地游客，票根经济实现倍数增长，彰显了移动电竞与城市发展的深度绑定。 作为 KPL 发展九周年的关键赛事，本次总决赛落地鸟巢引发广泛关注。，黄承表示，赛事场馆从五棵 松体育馆、新工体到鸟巢的迭代，既是移动电竞行业发展的必然趋势，也是联赛团队成熟度的直接体 现。"六、七年前行业尚处初兴阶段，随着关注用户增多、赛事内容升级，线上消费与线下观赛已成为 新体育的标志性场景，这让我们有能力迈向更高规格的体育场馆。" 他强调，鸟巢等场馆作为中国体育 圣地，其承载的体育精神与文化内涵，正与 KPL 追求的职业竞技价值深度契合，助力联赛向更专业、 更具影响力的体育 IP 升级。 黄承认为，"任何成熟的职业体育联盟，都离不开特定时期的统治性队伍，这恰恰是联赛竞技体系成熟 的标志。" 他以本次年度总决赛为例，晋级六强 ...

Core Points - Chengdu AG Super Play won the KPL Championship by defeating Chongqing Wolves with a score of 4:2, marking their second KPL annual championship title [1] - This victory represents a "triple crown" achievement for Chengdu AG Super Play, having secured the Spring and Summer Championships along with the annual finals in 2025 [1] - The KPL finals were held at the Bird's Nest, attracting over 60,000 spectators, and featured a total prize pool of 70 million yuan, with the champion's prize amounting to 20 million yuan [1]

Core Insights - The 2025 King of Glory Professional League (KPL) annual finals attracted over 60,000 spectators at the National Stadium, showcasing the growing popularity of esports events in urban areas [1] - The Aoyao business district is leveraging the event to boost regional consumption through initiatives like "ticket root economy," "second venue," and "cultural linkage," creating a multi-faceted consumer experience [1] Group 1: Event and Audience Engagement - The KPL finals tickets sold out in just 12 seconds, indicating high demand for esports events [3] - For fans unable to secure tickets, the "second venue" concept was implemented, allowing viewing at over 10 locations, including shopping centers and hotels, creating a festive atmosphere [3][5] Group 2: Hospitality and Accommodation - Hotels in the vicinity tailored "ticket + accommodation" packages, offering discounts and extended check-out times, significantly increasing occupancy rates [9][11] - The North Star Crown Hotel reported full occupancy from November 6 to 8, highlighting the positive impact of esports events on local hotel businesses [9] Group 3: Consumer Experience and Promotions - Fans could enjoy exclusive discounts at over 200 restaurants and retail brands by presenting their event tickets, enhancing the overall consumer experience [11][12] - The "King of Glory Fan Bus" provided complimentary transport and snacks for fans, ensuring a seamless experience from viewing to dining and accommodation [7]

Group 1 - The 2025 Esports World Cup (EWC2025) will commence on July 7 in Riyadh, Saudi Arabia, lasting for 7 weeks and featuring 24 esports titles, 25 events, 200 clubs, and 2000 players, with a total prize pool exceeding $70 million, rivaling traditional sports events in scale and impact [1] - Huya Live will broadcast the entire EWC2025, covering all event units, and at least 5 Huya-signed teams will participate in key competitions such as League of Legends, Honor of Kings, and CS2, enhancing the platform's exclusive content offerings [1] - Huya has established a comprehensive event system, leveraging its operations in top-tier professional leagues like LPL and KPL, and expanding its ecosystem through self-produced IP events and strategies targeting lower-tier markets [1] Group 2 - At a critical juncture in the global esports industry upgrade, Huya's three-tier event system (professional, comprehensive, and grassroots events) aims to enhance its central value in the esports ecosystem by effectively connecting core player groups and facilitating collaboration with game developers and ecosystem partners [2] - A Huya representative stated that EWC2025 represents a significant opportunity for the globalization of the esports industry, with the company aiming to showcase China's esports competitiveness on the international stage while deepening collaboration with global partners to enhance the industry's value [2]