Group 1: Financial Performance - In 2024, the revenue from LED display control systems accounted for 46.17% of total revenue [3] - The gross profit margin for 2024 was 55.25%, an increase of 3% year-on-year [17] - The net profit margin remained stable despite a 40% increase in financial expenses due to exchange rate fluctuations [18] Group 2: Market Position and Product Development - The company plans to enhance its product offerings by focusing on Micro LED technology and custom solutions [3] - The video processing equipment revenue grew by 25% in 2024, but the gross margin decreased by 3% due to increased competition and raw material costs [32] - The company aims to maintain its market position by investing in advanced technologies and improving customer service [31] Group 3: Customer and Supply Chain Management - The accounts receivable turnover days increased by 5 days to 48 days, primarily due to extended payment terms from commercial display clients [16] - The company has a diversified supplier strategy to mitigate supply chain risks, particularly for chips and PCBs [18] - In 2024, the proportion of overseas revenue increased to 19.1%, with a focus on global market expansion [18] Group 4: Research and Development - R&D expenses increased by 18% in 2024, with a focus on AI video generation and edge computing technologies [29] - The company has a strong commitment to R&D, with a budget of 540 million yuan, significantly higher than industry peers [29] - The proportion of R&D personnel slightly decreased to 41.17% due to an increase in sales staff [27] Group 5: Environmental and Regulatory Compliance - The company’s environmental investment increased by 30% in 2024, reflecting its commitment to sustainability [20] - Government subsidies accounted for 12% of net profit, primarily from R&D grants and tax incentives [24] - The company actively participates in industry standard-setting to ensure product compliance and compatibility [25]

Core Insights - Nova Star Cloud aims to become a leading global provider of video comprehensive solutions, transitioning from a product R&D company to an innovative service-oriented enterprise [2] - The company reported a robust financial performance for 2024 despite increased market competition and rising costs, with several key indicators showing strong results [3][5] Financial Performance - In 2024, the company's revenue reached 3.28 billion yuan, a year-on-year increase of 7.38%, while net profit attributable to shareholders was 593 million yuan, a decrease of 2.31% [3] - The company plans to distribute a cash dividend of 6.5 yuan per 10 shares, totaling approximately 59.42 million yuan, with a dividend payout ratio of 10% [2] Product Performance - Revenue from the LED display control system and video processing system grew by around 5% year-on-year, while the cloud-based information publishing and management system saw a growth rate close to 25%, leading among the four major product series [3] - The company's sales gross margin reached 55.25% in 2024, a historical high, and continued to grow in Q1 2025, approaching 60% [5] R&D and Innovation - The company has been increasing its R&D investment, reaching a historical high of 540 million yuan in 2024, with a stable growth trend in R&D intensity, which reached 16.47% [7] - The company holds 1,177 domestic patents and 27 foreign patents, showcasing its commitment to technological advancement [7] Market Position and Client Base - The company serves over 4,000 clients globally, including industry leaders such as Leyard and Absen, enhancing its market position and competitiveness [8] - In 2024, overseas business revenue reached 626 million yuan, a year-on-year increase of over 30%, contributing more than 19% to total revenue, marking a historical high [10]

Core Insights - Nova Star Cloud (诺瓦星云) reported a total revenue of 3.28 billion yuan for 2024, representing a year-on-year growth of 7.38% [1] - The company achieved a net profit attributable to shareholders of 593 million yuan, with a basic earnings per share of 6.57 yuan [1] - The company plans to distribute a cash dividend of 6.50 yuan per 10 shares, totaling 59.42 million yuan [1] Financial Performance - The domestic market contributed 2.65 billion yuan in revenue, a growth of 2.85% year-on-year, while the overseas market generated 626 million yuan, growing by 32.03% [2] - Research and development (R&D) investment reached 540 million yuan, an increase of 22.24%, with an R&D intensity of 16.47% [2] Business Overview - Nova Star Cloud focuses on algorithm-driven solutions for LED display and ultra-high-definition video applications, providing a full range of services from display control to video processing [1] - The company serves over 4,000 clients globally, including industry leaders like Leyard, Absen, and BOE [1][2] - The company has made significant advancements in the MLED sector, launching core detection equipment and integrated circuits, leading to rapid revenue growth in this area [2] Intellectual Property - As of the end of the reporting period, the company holds 1,177 domestic patents (including 656 invention patents), 27 foreign patents (including 22 invention patents), and 238 software copyrights [3] - The company aims to continue high-intensity R&D investments to support advancements in MLED and ultra-high-definition video technologies [3]

Core Viewpoint - The company has reported its annual financial results, highlighting its main products and future development plans, with a focus on LED display control systems, video processing systems, and cloud-based information publishing and management systems [1][3][5]. Company Overview - The company specializes in LED display control systems, video processing systems, and cloud-based information publishing and management systems, aiming to meet diverse customer needs and enhance operational efficiency [3][5]. - The LED display control systems include various products such as sending and receiving cards, with capabilities ranging from 1080P to ultra 8K displays, catering to virtual shooting scenarios [3][4]. - The video processing systems support multiple display terminals and include products like video processors and multimedia servers, enhancing video quality and display flexibility [4][5]. - The cloud-based information publishing and management systems consist of hardware and software solutions that facilitate remote management and monitoring of LED displays, improving operational efficiency and reducing costs for clients [5]. Financial Highlights - The company has not made any adjustments or restatements to previous years' financial data, indicating stability in its financial reporting [6]. - The company has proposed a cash dividend of 6.50 yuan per 10 shares (including tax) to shareholders based on the total share capital as of March 31, 2025 [2]. Important Events - The company successfully launched its initial public offering of 12,840,000 shares on February 8, 2024, on the Shenzhen Stock Exchange [7]. - The board of directors approved the profit distribution plan for 2023 on April 16, 2024, which was subsequently ratified by the shareholders [7]. - On October 24, 2024, the board approved a profit distribution plan for the first three quarters of 2024, which was also approved by the shareholders [7]. - A share repurchase plan was approved by the board on October 27, 2024 [8].

以诺瓦星云（301589.SZ）为例，依托强劲的技术实力和广泛的渠道布局，公司在全球LED显示控制系统领域以60%—70%的市场份额位列行业榜首。且作为较早 布局海外市场的LED显控企业，诺瓦星云在海外的经销体系不断拓宽，业绩和市场地位持续提升。 海外需求持续增长，布局完善深度受益 2024是国际体育大年，全球有70多场国际体育大赛，LED屏幕作为各项赛事中必不可少的设备，需求量持续提升。据海关统计，2024年上半年，我国LED显示屏 出口额约53.49亿元，同比增长8%。 诺瓦星云聚焦视频和显示控制核心算法研究及应用，为下游LED显示屏厂商提供专业化软硬件综合解决方案。公司主要产品包括 LED 显示控制系统、视频处理系 统和基于云的信息发布与管理系统 三大类。 其中 LED显控系统 被称为"LED显示屏的大脑"，是LED显示屏核心组件，主要负责接收视频信号，让显示屏能够正确显示视频内容。 2023年，诺瓦星云LED显控 系统实现营业收入14.42 亿元，根据集邦咨询数据，公司占有全球LED显示控制领域60%-70%的市场份额，位列行业榜首。 近年来，中国LED屏幕在全球舞台上展现出了强劲的发展势头，从巴黎奥 ...

创业板投资风险提示：本次发行股票拟在创业板上市，创业板公司具有 创新投入大、新旧产业融合存在不确定性、尚处于成长期、经营风险高、 业绩不稳定、退市风险高等特点，投资者面临较大的市场风险。投资者 应充分了解创业板的投资风险及本公司所披露的风险因素，审慎作出投 资决定。 西安诺瓦星云科技股份有限公司 Xi'an NovaStar Tech Co., Ltd. （陕西省西安市高新区丈八街办科技二路 72 号西安软件园零壹广场 DEF101） 首次公开发行股票 并在创业板上市招股说明书 （注册稿） 本公司的发行申请尚需经深圳证券交易所和中国证监会履行相应程 序。本招股说明书不具有据以发行股票的法律效力，仅供预先披露之用。 投资者应当以正式公告的招股说明书作为投资决定的依据。 保荐人（主承销商） 发行人声明 中国证监会、交易所对本次发行所作的任何决定或意见，均不表明其对注册 申请文件及所披露信息的真实性、准确性、完整性作出保证，也不表明其对发行 人的盈利能力、投资价值或者对投资者的收益作出实质性判断或保证。任何与之 相反的声明均属虚假不实陈述。 根据《证券法》规定，股票依法发行后，发行人经营与收益的变化，由发行 人自行 ...

创业板投资风险提示：本次发行股票拟在创业板上市，创业板公司具有 创新投入大、新旧产业融合存在不确定性、尚处于成长期、经营风险高、 业绩不稳定、退市风险高等特点，投资者面临较大的市场风险。投资者 应充分了解创业板的投资风险及本公司所披露的风险因素，审慎作出投 资决定。 西安诺瓦星云科技股份有限公司 Xi'an NovaStar Tech Co., Ltd. （陕西省西安市高新区丈八街办科技二路 72 号西安软件园零壹广场 DEF101） 首次公开发行股票 并在创业板上市招股说明书 （注册稿） 本公司的发行申请尚需经深圳证券交易所和中国证监会履行相应程 序。本招股说明书不具有据以发行股票的法律效力，仅供预先披露之用。 投资者应当以正式公告的招股说明书作为投资决定的依据。 保荐人（主承销商） （中国（上海）自由贸易试验区浦明路 8 号） 发行人声明 中国证监会、交易所对本次发行所作的任何决定或意见，均不表明其对注册 申请文件及所披露信息的真实性、准确性、完整性作出保证，也不表明其对发行 人的盈利能力、投资价值或者对投资者的收益作出实质性判断或保证。任何与之 相反的声明均属虚假不实陈述。 根据《证券法》规定，股票依法 ...

创业板投资风险提示：本次股票发行后拟在创业板市场上市，该市场具 有较高的投资风险。创业板公司具有创新投入大、新旧产业融合成功与 否存在不确定性、尚处于成长期、经营风险高、业绩不稳定、退市风险 高等特点，投资者面临较大的市场风险。投资者应充分了解创业板市场 的投资风险及本公司所披露的风险因素，审慎作出投资决定。 西安诺瓦星云科技股份有限公司 Xi'an NovaStar Tech Co., Ltd. （陕西省西安市高新区丈八街办科技二路 72 号西安软件园零壹广场 DEF101） 首次公开发行股票 并在创业板上市招股说明书 （注册稿） 本公司的发行申请尚需经深圳证券交易所和中国证监会履行相应程 序。本招股说明书不具有据以发行股票的法律效力，仅供预先披露之用。 投资者应当以正式公告的招股说明书作为投资决定的依据。 保荐人（主承销商） （中国（上海）自由贸易试验区浦明路 8 号） 发行人声明 中国证监会、交易所对本次发行所作的任何决定或意见，均不表明其对注册 申请文件及所披露信息的真实性、准确性、完整性作出保证，也不表明其对发行 人的盈利能力、投资价值或者对投资者的收益作出实质性判断或保证。任何与之 相反的声明均属 ...