艾媒咨询首席执行官兼首席分析师张毅认为："目前长视频行业还没有统一的广告计时惯例。要推 动统一规范，需平台、行业组织、监管部门共同参与。" "平台是否'虚标时长'不仅关乎用户体验，更涉及诚信底线，长期来看平台应该通过内容创新、广 告形式创新，在广告主需求与用户满意度之间找到平衡。"张毅说。 记者也在网速稳定的环境下进行多次实测，结果显示：多家主流视频平台，广告实际播放时长比页 面标注的多出2-3秒，且即便广告视频流畅播放，读秒过程仍偶尔卡顿。 北京用户高女士表示，自己开通VIP就是为减少广告干扰，结果还是会偶尔弹出会员专属推荐广 告。"虽然我没拿秒表'卡点'，但是不是也应该被充分告知时长？如果会员也陷入'时间陷阱'，谁来确保 我们的权益？" 对此，视频平台方则以"加载缓冲""技术问题"等做出回应。例如，此前芒果TV回复媒体称，"经核 实，是因广告视频起播需要时间完成加载和缓冲，广告播放需要按顺序起播多个视频，累计多次起播耗 时，从而导致广告完成播放所耗自然时长略大于标注时长。平台所计广告时长与广告素材时长对齐，时 长严格透明。" 新华网北京9月25日电（记者闫雨昕 王忻）记者从市场监管总局独家获悉，对于近日部 ...

责任编辑：李思阳 对此，新浪科技就相关情况向优酷方面询问，对方暂无回应。 于是，黑猫实验室实测了爱奇艺、优酷、芒果TV、腾讯视频这4个视频平台，随机点开首页的视频观看 广告，同步用手机秒表计时，每个平台测2次，结果取平均值。可以明显看出，各个平台广告都或多或 少存在"超时"的情况，最多超出3.62秒，最少超出0.40秒。比如优酷一条120秒的广告，实际播放时长有 123秒。 有网友表示，怪不得看广告总觉得久，原来是真的久。也有网友怀疑是后台故意增加了广告时长。 近日有网友发现，一条标注30秒的视频广告，实际播放居然超过了50秒，引起网友的广泛讨论。 ...

Core Viewpoint - Recent reports indicate that certain long video platforms are misleading users by extending the actual advertisement playback time beyond what is displayed, leading to a phenomenon referred to as "time theft" [1][2][4]. Group 1: Advertising Practices - Users have discovered that platforms like Youku, Mango TV, and iQIYI have discrepancies between the advertised and actual ad durations, with examples showing ads marked as 119 seconds actually playing for 123 seconds, resulting in a 4-second discrepancy [2][4]. - Mango TV acknowledged that the extended ad duration is due to the time required for loading and buffering multiple video ads, claiming that the ad duration is aligned with the actual content [5]. Group 2: Legal Implications - Legal experts suggest that the practice of misleading countdowns may constitute fraud, violating consumer rights as outlined in the Advertising Law and Consumer Rights Protection Law of China [7][8]. - The misleading nature of the countdowns infringes on consumers' right to know the true duration of advertisements, potentially leading to uninformed purchasing decisions [8]. Group 3: Industry Response and Consumer Sentiment - There is a growing sentiment among users that many platforms are engaging in similar misleading practices, with some ads showing discrepancies of around 1 second, which are often difficult for consumers to detect [5]. - Commentary from media outlets highlights that these practices not only harm user rights but also threaten the long-term credibility of video platforms in a highly competitive market [9][10].