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你初中用的计算器,现在还在乱杀
3 6 Ke· 2025-12-16 01:13
提到计算器这个东西,估计大家对它的印象应该是两极分化的,一部分人会觉得它只是手机里的一个功能而已,用来做一些简单的加减法,看看吃饭花了 多少钱等等。 而计算器对于另一部分人来说,直到快要 2026 年了,这个看上去有点过时的电子设备,仍然是生活学习工作中的刚需工具,甚至可以说是伙伴。 尤其是托尼最近找选题的时候看到了一个非常惊人的报道,说这个有着密密麻麻按钮的卡西欧计算器,现在一年还能卖 3900 万台。。。 不是哥们儿,这数字是个啥概念呢,就 2024 年全球手机出货量冠军 iPhone 15 ,一整年 "也就" 卖了 3660 万台。。。 托尼搜了一下,国外也有不少媒体引用了这篇源自法新社的报道,这个数字确实让很多人意想不到。 可是这也引起了很多人看到这篇报道的最大疑问:为啥都快 6202 年了,看上去过时的计算器还是这么坚挺? 造成这个现象的原因有很多,不过与其这么问,倒不如说,计算器其实从来就没有离开过我们,它甚至还早就形成了一个探究极致的亚文化圈子。 在上世纪八九十年代,随着计算器越来越普及,它不仅是大人工作生活的工具,也陆续开始走进教育行业,成为了小孩哥们需要学习的一项技能。 其中法国和北美在这方 ...
从1.6元一把的雨伞说起:聊聊营销中的价格问题
Hu Xiu· 2025-06-03 03:56
Core Viewpoint - The article discusses the phenomenon of "profitless prosperity" and the implications of extreme price competition in various industries, highlighting the negative impact on profit margins and the overall economy [1][21][62]. Group 1: Price Competition and Its Effects - The article illustrates the extreme price competition in e-commerce, exemplified by products like T-shirts and umbrellas being sold at very low prices, raising questions about the profitability of such sales [4][5][20]. - It emphasizes that low profit margins lead to a situation where all participants in the supply chain are squeezed, resulting in a "supply chain squeeze" [9][10]. - The article argues that while consumers may benefit from low prices in the short term, the long-term consequences include reduced wages and potential business failures across the industry [22][25][62]. Group 2: Market Dynamics and Competition - The article contrasts the current competitive landscape with historical examples, noting that unlike the past, today's numerous competitors in industries like umbrella manufacturing cannot easily coordinate to stabilize prices [13][15]. - It discusses the concept of "Nash equilibrium" in pricing, where prices stabilize at a level that neither attracts new competitors nor drives existing businesses out of the market [31][32]. - The article points out that price wars can sometimes be strategic moves by larger companies to establish market dominance, but if they do not lead to monopolistic structures, they can harm the entire industry [33][38]. Group 3: Historical Context and Lessons - The article references the historical case of Texas Instruments and its pricing strategy, which initially led to market dominance but ultimately resulted in a price war that harmed the company and the industry [50][57]. - It highlights the importance of understanding competitor pricing and market dynamics, suggesting that companies should not solely focus on market share at the expense of profitability [59][60]. - The article concludes that a healthy industry should maintain reasonable profit margins while competing on other factors like product features and service quality [61][63].
"中国+1"战略失算,制造业还得回头?
日经中文网· 2025-04-05 07:02
Core Viewpoint - The article discusses the impact of increased tariffs imposed by the U.S. on Southeast Asian countries like Vietnam and Thailand, which is causing companies to reconsider their production strategies and supply chain locations [1][2]. Group 1: Tariff Impact on Production Strategies - The U.S. has imposed a 36% tariff on Thai products and a 34% tariff on Chinese products, disrupting the "China Plus One" strategy that aimed to diversify production bases in Southeast Asia [1]. - Companies like Casio are contemplating a complete reassessment of their production bases due to the high tariffs, which have exceeded 30%, undermining the feasibility of using these countries as processing trade bases [1]. - Japanese companies are increasingly investing in ASEAN countries, with direct investments rising by 75% from 2017 to 2024, while investments in China have decreased by 65% during the same period [2]. Group 2: Shifts in Trade Dynamics - Vietnam has significantly benefited from this shift, with trade surpluses with the U.S. expected to exceed $100 billion in 2024, more than three times the figure from 2017 [2]. - Companies are exploring contract modifications with U.S. clients due to the high tariffs, with some considering the possibility of contract termination if the tariffs remain unchanged [2]. - The impact of tariffs is widespread, affecting various industries, including apparel, where companies like Fast Retailing are facing challenges in changing suppliers due to high-quality requirements [3]. Group 3: Broader Economic Concerns - Concerns are growing about the potential for reduced U.S. consumer spending, which could further complicate the situation for companies exporting from Southeast Asia [4]. - The Japan External Trade Organization (JETRO) anticipates that the tariffs will have a broader-than-expected impact on investments in Southeast Asia, particularly in the electronics sector [4].