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量子之歌:创新驱动服务升级 深耕多领域满足多元需求
Jiang Nan Shi Bao· 2025-05-12 06:40
Core Insights - The company, Quantum Song, focuses on user needs and has established a comprehensive service system covering lifelong education and health consumption through its brands like Qianchi Academy, Qiniu Academy, and Jiangzhen Academy [1][4] - The company employs an "online + offline" integration model to continuously optimize service experiences while exploring diversified development paths within its existing business framework [1][4] Education Services - Quantum Song's educational brands cater to different demographic learning needs with differentiated content design and service models, forming a complementary business matrix [1] - Qianchi Academy targets the elderly with traditional cultural courses such as calligraphy and painting, utilizing lightweight formats like live teaching and community interaction to lower learning barriers [1] - Qiniu Academy focuses on enhancing financial literacy for investors by offering practical courses on financial management and fraud prevention, aiding users in wealth appreciation [1] - Jiangzhen Academy provides timely and efficient knowledge services on topics like memory enhancement and short video editing [1] Technological Innovation - The company enhances service processes through technological innovation, such as using intelligent algorithms to match user learning progress and creating a service mechanism that links online knowledge bases with offline activities [4] - Course design emphasizes a balance between content fun and practicality, employing modular teaching and case analysis to increase user engagement and support lifelong learning goals across various age groups [4] Market Exploration - While consolidating its core businesses in education and health consumption, Quantum Song actively explores emerging market opportunities based on deep insights into consumer behavior [4] - The company has initiated preliminary efforts in the trendy toy sector and plans to develop culturally rich and collectible creative products by researching the interests of younger consumer groups [4] Future Vision - Quantum Song aims to continue driving innovation, optimizing products and services within its existing business framework, and enhancing operational efficiency through technology [4] - The company adheres to a long-termism philosophy, steadily advancing sustainable business development strategies to realize its vision of becoming "the most beloved and trusted long-term partner for adults" [4]
浅探量子之歌商业路径:从卖课卖保健品再并购潮玩的核心逻辑
3 6 Ke· 2025-03-25 09:34
浅探量子之歌商业路径:从卖课卖保健品再并购潮玩的核心逻辑 在线教育平台,也开始卖潮玩了。 3月24,量子之歌宣布对深圳熠起文化有限公司(以下简称"Letsvan")达成并购投资合作。由于此笔交易创下2025年中国潮玩行业在一级市场的最高融资 纪录,因此受到不小关注。 说到量子之歌,算是激进营销策略下吃到流量红利的典型代表,旗下拥有财商培训-启牛学堂、短视频培训-讲真学堂、中老年兴趣培训-千尺学堂等在线平 台。 流量红利之下,2023年1月25日,成立不到四年的量子之歌,成功登陆美国奈斯达克上市。 不过,翻开近年来量子之歌财报,随着流量红利的消退,企业的转型危机也如影随形。 据最新财报,2025财年二季报显示,量子之歌营收约为人民币7.27亿元,同比减少25.9%,环比减少10.3%。 市场对其价值评估,也反映在股价上,从发行价12.50美元/股,一路跌至目前不到3美元/股。 在传出并购Letsvan之前,量子之歌其实已经开始涉足中老年保健品、游学等业务;如今再布局潮玩,可见其转型心切。 与此同时,这些业务有着诸多共同点,都是毛利极高的产品,都需要巨额营销驱动,更为重要的,都是对"人性"的洞察。 营销驱动,主打 ...