豫园食集
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用“巧劲”激发消费,上海打造国际化餐饮文化城市名片
Di Yi Cai Jing· 2025-12-04 07:05
10月份上海餐饮收入今年以来首次单月同比回正。 面对经济波动挑战和消费复苏趋势,上海试图将深厚的国际化餐饮资源,系统性地转化为拉动内需、提 升城市商业能级的引擎。 "上海拥有中国最开放、最成熟、最具好奇心的消费者群体,要让'在上海,吃遍世界'成为海内外宾客 的共识。"在12月3日举行的环球美食企业座谈会上,上海市商务委主任朱民称,要将国际化餐饮文化打 造成上海城市名片。 在朱民看来,环球美食是衡量城市国际化程度与消费活力的重要标志,上海作为国内国际化程度最高的 城市,是各类国际化餐饮能够扎根、繁衍并创新的根本保障。 充分挖掘这样的资源优势,为持续爬坡的餐饮业打造新的IP、注入更强动能,在当下显得尤为重要。 餐饮消费回稳向上 根据上海市统计部门公布的消费数据,今年10月,上海市社会消费品零售总额同比增长8.6%,1—10月 累计同比增长4.8%。后者比前三季度的增长提升了0.5个百分点,呈现出强劲的消费增长态势。其中, 10月份上海餐饮收入163.09亿元,比去年同月增长2.1%,环比增长7.0%,是今年以来首次单月同比回 正。 数据回暖的背后,是上海为促进消费复苏打出的一套"组合拳"。从发放市级财政资金5亿元 ...
美食市集、海上捕捞、旖旎山水……各地打造独特文旅IP 点亮金秋多彩假期
Yang Shi Wang· 2025-09-27 04:10
Group 1: Shanghai Cultural and Tourism Market - The cultural and tourism market in Shanghai is experiencing a surge in activity with the ongoing Shanghai Tourism Festival, featuring various special events and food markets [1] - The "Yuyuan Food Market" showcases nearly 40 food vendors, including heritage brands and Michelin selections, providing a comprehensive local culinary experience [1] - Interactive and immersive dining experiences have been created to enhance consumer engagement during the festival [1] Group 2: Food and Cultural Events - The "Hundred Flavors in a Painting" exhibit integrates China's eight major culinary cultures, while the "Twenty-Four Solar Terms Scroll" promotes seasonal dietary health concepts [2] - A commercial street in Shanghai's Minhang District features 85 stalls offering over 150 types of authentic Jiangnan cuisine, highlighting regional food diversity [2] Group 3: Fujian Coastal Tourism - In Fujian's Xiapu County, the end of the fishing moratorium has led to a rise in fishing activities, boosting local tourism through the integration of fishing and travel experiences [6] - Local fishermen are now offering tourists the chance to experience sea fishing, significantly increasing their income during peak seasons [10] - Xiapu County has seen a 32.64% year-on-year increase in tourist arrivals, totaling 5.82 million visitors, and a 33.16% increase in total tourism revenue, reaching 6.05 billion yuan [14] Group 4: Zhangjiajie Tourism Development - Zhangjiajie is enhancing its tourism appeal by introducing unique cultural performances and multi-faceted tourism experiences, attracting both domestic and international visitors [15] - The "Mountain Water Invites the Bright Moon" theme event combines natural wonders with traditional culture, providing a scenic experience for visitors [17] - The Zhangjiajie Sky City has become a popular destination for outdoor enthusiasts, with team bookings increasing by 320% [19] - From January to August, Zhangjiajie received approximately 31.04 million visitors, including 799,600 international tourists, marking a 14.2% growth [23]