来自海内外的25辆花车和24支表演团队集中亮相中山东一路，表演团队与花车穿插互动，以大型管乐、风笛、民 俗舞蹈、拉拉队、艺术体操等艺术形式，生动展现友好共融的精彩场景。 花车中，"周同学'周游夏日'"以周同学IP形象、旋转木马、摩天轮等趣味装置诠释欢乐主题，并联动上海博物馆周 同学潮流艺术活动，通过形象首发与主题互动精准触达年轻群体；东方航空、抖音"乐活上海"、老凤祥等主题花 车，都讲述着联动开放、合作共赢的上海故事，这些花车不仅造型绚丽，更融合科技、文化、非遗等元素，加强 文旅商体展资源的有机联动。 本次大巡游活动为本届上海旅游节"经典活动季"丰富的文旅商体展活动打开一个"窗口"，并继续通过"沪小游"一 站式智慧文旅平台和"入境通"多语言服务系统全面提升境内外游客体验，深化上海旅游节世界级IP的全景呈现与 国际传播。 （文内图片摄影：任玉明） 现场直击上海旅游节花车大巡游。 2025年第36届上海旅游节大巡游启动仪式于9月13日晚在上海市黄浦区中山东一路举行。 第36届上海旅游节已经全面进入"经典活动季"，以"产品全龄友好、消费全业共促、场景全域覆盖、服务全时响 应、传播全网共鸣、节庆全球共办"的崭新姿态， ...

记者 李宝花 今晚，黄浦江畔的外滩万国建筑群和中山东一路化身巨幅"舞台"，25辆主题鲜明的花车、24支境内 外表演方队将首次在此亮相，宛如一张流动的都市名片，为第36届上海旅游节翻开新的篇章。 从1990年第一届"黄浦之旅"起步，到2025年"一节两季"全域联动，步入第36年的上海旅游节成为中 国走向世界、世界观察中国的重要窗口。上海标志性的景观、可阅读的建筑、世界级的文艺展演，一江 一河与大会大赛，无不吸引着四海宾客乘兴而来、尽兴而归。 铸就经典，节庆融入市民生活 过去三十余年间，上海旅游节打造出一系列深入人心的经典项目，共同构筑出上海旅游节独特的情 感价值与品牌魅力。 花车大巡游作为旅游节"开门大戏"，每年吸引数十万市民游客驻足观看；世纪公园国际音乐烟花节 将声、光、电完美结合，曾为都市人带来"最浪漫的夜晚"；传承至今的玫瑰婚典，为千余对新人打造了 终生难忘的集体婚礼记忆…… 传统旅游是景点，全域旅游是体验。今年的上海旅游节，鲜明地体现出"全域旅游"概念的深化与实 践。在空间维度上，旅游节"经典活动季"200余项精彩纷呈的活动遍布全城，实现全域覆盖与联动，并 向长三角乃至更广阔区域拓展影响力。 依托各自资 ...

旅游节半价优惠景点几乎覆盖上海所有热门景点，迪士尼乐园、乐高乐园、东方明珠、上海天文馆均在 其列。这一惠民举措降低了市民游客的出行成本，让更多人有机会走进景点感受上海的文旅魅力，也带 动餐饮、住宿、交通等相关产业的发展，实现文旅惠民与产业赋能的双赢。上海旅游节还不断走出上 海，将分会场拓展至长三角及更广大的区域。今年，上海旅游节将设立浙江宁波、江苏盐城、四川绵 阳、新疆喀什、西藏日喀则五大分会场，将上海的节庆IP与惠民福利辐射全国，吸引更多游客到访上 海、喜欢上海，也令旅游节成为兄弟省市展示自身旅游资源与产品的广阔"秀场"，彰显上海作为文旅高 地的辐射力与包容性。（解放日报） ...

Core Insights - Shanghai's tourism consumption during the summer reached 152.4 billion yuan, marking a 27% year-on-year increase [1] - The 36th Shanghai Tourism Festival adopts an "one festival, two seasons" model to enhance diverse consumption in cultural and tourism sectors [1] Group 1: Tourism Consumption - The total transaction amount for tourism consumption in Shanghai this summer was 152.4 billion yuan, reflecting a 27% increase compared to the previous year [1] - The Shanghai Tourism Festival aims to stimulate cultural and tourism consumption through various activities and promotions [1] Group 2: Festival Activities - The Shanghai Tourism Festival will feature over 200 high-quality cultural and tourism activities across six major themes from September 1 to October 6 [1] - A half-price ticket promotion will be available at over 60 tourist attractions from September 13 to 19, enhancing public accessibility [1] Group 3: Integration of Events - The festival will integrate with other events such as the Shanghai International Light and Shadow Festival and the China Shanghai International Arts Festival to create a comprehensive consumption ecosystem [2] - The event will include a grand parade starting on September 13, featuring 25 floats and performance teams from 15 countries [2]

Group 1 - The core idea of the news is the launch of the 2025 "Shanghai Summer" International Consumption Season, which aims to enhance consumer confidence and stimulate consumption through various innovative activities and events [1][2][5] - The event will feature extensive participation from both domestic and international brands, with unique city-customized activities and experiences designed to attract visitors [2][3] - The initiative includes a focus on diverse activity formats, such as cultural arts, sports events, and cross-industry collaborations, to create a rich and engaging consumer experience [3][4] Group 2 - Shanghai is actively promoting scenario-based transformations in key commercial areas, aiming to create new consumption scenes that cater to various consumer needs [5][6] - The city has been selected as one of the first pilot cities for retail innovation, with a focus on enhancing shopping, dining, and entertainment experiences in major commercial districts [5][6] - The upcoming "Shanghai Summer" will feature over 300 exciting activities across 16 districts, showcasing a wide range of cultural, sports, and entertainment events [4][6] Group 3 - The city is implementing measures to improve the electronic convenience for inbound travelers, including the launch of a one-stop application platform called "Easy Go" to streamline services for international visitors [10][11] - Enhancements include multi-language support, upgraded city pass services, and improved tax refund processes to address the needs of foreign tourists [9][12] - The platform aims to provide a seamless experience for international travelers, integrating dining, transportation, and shopping services into a single application [10][11] Group 4 - The 2025 "Shanghai Summer" will host a record number of over 180 major sports events, including prestigious competitions like the World Rowing Championships and the ATP 1000 Masters [13][14] - These events will be strategically linked with cultural and commercial activities to enhance the overall experience for attendees and promote local consumption [15][16] - The integration of sports events with lifestyle activities aims to attract both local and international audiences, further boosting Shanghai's appeal as a global destination [13][15] Group 5 - The 36th Shanghai Tourism Festival will introduce a new "one festival, two seasons" model, focusing on family-friendly activities and cultural experiences during the summer [17][18] - The festival will feature themed weeks, including fashion performances, cruise experiences, and cultural exhibitions, to engage visitors and enhance their experience [18][19] - The opening of the Shanghai LEGO Land is expected to attract significant attention, with various promotional activities planned to enhance visitor engagement [20][21]