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助力文旅新融合 滴滴巴士上线沉浸式互动主题巴士
Huan Qiu Wang· 2025-12-11 11:49
云南省交通运输厅表示,它不仅仅是一次车辆改造,更是传统道路客运向市场化、体验化转型的生动实践,公共交通服务从功能型转向体验型的主动探索。 让巴士本身成为一个可移动的云南生态文化窗口,为传统交通业态带来了新活力。期待未来有更多助力定制客运转型、深度融合创新发展的项目涌现,让云 南的交通网络成为讲述云南故事、传播云南之美的重要纽带。 滴滴巴士旅游主题巴士再升级,让车辆化身移动的雨林景观,乘客从踏上大巴的那一刻,即可感受当地自然人文特色。12月10日,滴滴巴士首个沉浸式互动 主题巴士——"雨林之心号"在西双版纳首发上线。 雨林之心号从西双版纳告庄西双景站点出发,直达中科院勐腊植物园。结合地方特色,主题大巴从外观到内饰深度融合了版纳的热带雨林与人文风情。车身 饰以雨林植物设计,车内特别准备了仿真植物园绿植装饰,更有大蘑菇、大王花、金色飞贼等热带雨林中的"明星植物"玩偶,让用户从巴士启程那一刻起, 便仿佛置身于神秘雨林。 除此之外,雨林之心号设置了多个情景互动环节,希望打造全程沉浸式互动体验。用户上车前可前往"时空旅人"主题限定车站,与"时空使者"滴滴熊猫仔仔 击掌,开启这段梦幻旅程;旅途过程中,用户可以通过按动前排座 ...
美食市集、海上捕捞、旖旎山水……各地打造独特文旅IP 点亮金秋多彩假期
Yang Shi Wang· 2025-09-27 04:10
Group 1: Shanghai Cultural and Tourism Market - The cultural and tourism market in Shanghai is experiencing a surge in activity with the ongoing Shanghai Tourism Festival, featuring various special events and food markets [1] - The "Yuyuan Food Market" showcases nearly 40 food vendors, including heritage brands and Michelin selections, providing a comprehensive local culinary experience [1] - Interactive and immersive dining experiences have been created to enhance consumer engagement during the festival [1] Group 2: Food and Cultural Events - The "Hundred Flavors in a Painting" exhibit integrates China's eight major culinary cultures, while the "Twenty-Four Solar Terms Scroll" promotes seasonal dietary health concepts [2] - A commercial street in Shanghai's Minhang District features 85 stalls offering over 150 types of authentic Jiangnan cuisine, highlighting regional food diversity [2] Group 3: Fujian Coastal Tourism - In Fujian's Xiapu County, the end of the fishing moratorium has led to a rise in fishing activities, boosting local tourism through the integration of fishing and travel experiences [6] - Local fishermen are now offering tourists the chance to experience sea fishing, significantly increasing their income during peak seasons [10] - Xiapu County has seen a 32.64% year-on-year increase in tourist arrivals, totaling 5.82 million visitors, and a 33.16% increase in total tourism revenue, reaching 6.05 billion yuan [14] Group 4: Zhangjiajie Tourism Development - Zhangjiajie is enhancing its tourism appeal by introducing unique cultural performances and multi-faceted tourism experiences, attracting both domestic and international visitors [15] - The "Mountain Water Invites the Bright Moon" theme event combines natural wonders with traditional culture, providing a scenic experience for visitors [17] - The Zhangjiajie Sky City has become a popular destination for outdoor enthusiasts, with team bookings increasing by 320% [19] - From January to August, Zhangjiajie received approximately 31.04 million visitors, including 799,600 international tourists, marking a 14.2% growth [23]