2026年元旦假期首日，国内各大机场、车站、高速公路陆续迎来客流高峰。同程旅行数据显示，在旅游度假叠加返乡探亲需求，以及丰富的跨年活动带动 下，国内酒店预订热度相比去年同期增长超3倍。此外，在海南全岛封关、冰雪旅游热以及多国免签等利好刺激下，元旦假期首日呈现出国内旅游南北双 向奔赴、出境旅游短途热度高的特征。 冰雪游热度火爆 游客北上东北滑雪，南下海南购物 同程旅行数据显示，元旦假期首日，黑龙江和海南互为对方的热门航线始发地省份。山东、广东、浙江、江苏、上海稳居元旦首日飞往东北三省的始发地 省份TOP5。广东、北京、四川、湖南、广西位列元旦首日飞往海南的始发地省(直辖市)TOP5。 新年第一天，冰雪游热度火爆。其中，开业刚满7天的长春万达滑雪场，凭借亚洲最大垂直落差的室内滑雪场，成为部分游客前往长春旅游的新地标。同 程旅行数据显示，元旦假期首日，长春万达滑雪场位居东北三省冰雪主题预订热度前十，与哈尔滨冰雪大世界、长白山（603099）景区等"冷资源"一起， 撬动东北三省元旦旅游的"热经济"。 短途出境游成主流，拼假出游旅客错峰返程 2026年元旦假期，短途出境游成为主流。同程旅行数据显示，元旦假期首日，酒店预 ...

Core Insights - The domestic travel market in China during the 2025 National Day and Mid-Autumn Festival holiday saw 888 million trips, an increase of 123 million trips compared to the 2024 holiday [1] - Total spending on domestic travel reached 809 billion yuan, up by 108.19 billion yuan from the previous year [1] Group 1: Travel Trends - The combination of National Day and Mid-Autumn Festival led to increased market enthusiasm, with popular destinations including red tourism sites like Jinggangshan and Yan'an [1] - Cultural themes such as harvest and Mid-Autumn were particularly favored, with events like the "Autumn Culture Season" in Wuyuan and "Moonwalk" at the Shanghai Planetarium attracting significant attention [1] Group 2: Cultural and Tourism Integration - Innovative cultural experiences were highlighted, with events like the "Hundred Dramas Lantern Festival" in Nanjing and the ninth China Opera Culture Week in Beijing drawing large audiences [2] - The integration of technology in tourism was evident with new experiences such as robot-themed areas and digital guide systems enhancing visitor engagement [2] Group 3: Consumer Engagement - Over 29,000 cultural and tourism activities were held nationwide, with more than 480 million yuan in consumer subsidies distributed to stimulate spending [2] - Initiatives like the "Tourist Scenic Area Joint Ticket" in the Beijing-Tianjin-Hebei region promoted resource sharing among local tourism [2]