春节临近，马年主题糕点成年货市场爆款。新京报消费研究院近日调研发现，北京稻香村零号店"骏马 踏福"生肖饼近期日销约4000块，盒马"马上来钱"轻甜马卡龙销售环比增长40%，苏州稻香村马年糕点 礼盒海外市场增长15%……一连串数据背后，可以看到"健康+国潮"已成为支撑新春糕点礼盒热卖的两 大创新方向。 马年主题糕点热销 临近春节，北京稻香村零号店门前再现排队打"点心匣子"景象，有顾客足足等待20分钟才拿到"入场 券"。店门外，快递员忙着给游客打包寄往外地的糕点，来自辽宁的刘女士一口气寄出4个礼盒，期待在 春节期间与家人一起享用这份北京特色年礼。 北京稻香村零号店门店经理李艳柳告诉新京报记者，自2月7日起，其门店糕点正式进入年节热销阶段， 销量周环比增长1倍以上，"骏马踏福"系列马年生肖饼日销量在4000块左右，成为店里最受欢迎的爆品 之一，经典"九宫格"礼盒日销量也达到1200盒左右。 "顾客自用、送礼需求都比较多，预计2月12日前后迎来销售峰值。"李艳柳说，2月7日当天，北京稻香 村零号店门前实时排队人数超过200人。截至下午4时，不算"全国配"和"小时达"业务，门店小程序订单 已排到139号。 另据苏州稻香 ...

Group 1 - The core idea of the article highlights the launch of various New Year products by Beijing Daoxiangcun, featuring a "horse" theme in celebration of the upcoming Year of the Horse [2] - Beijing Daoxiangcun has introduced multiple new products, including "Fortune Little Horse" mousse cake and "Galloping Horse Brings Fortune" series baked goods, integrating traditional craftsmanship with artistic elements [2] - The company has collaborated with artist Han Meilin to create a special product called "Dada Cake," which includes unique ingredients like kale and sweet water chestnut [2] Group 2 - During the Spring Festival, Beijing Daoxiangcun will offer six types of pastry gift boxes and three types of cooked food gift boxes, including the new "New Year Eight Pieces" gift box that features eight individually packaged pastries [2] - The "New Year Eight Pieces" gift box incorporates elements of "double intangible cultural heritage," with themes such as lion dance and lanterns, and includes a refrigerator magnet themed "Food Brings Good Luck" [2] - The company has also launched three cooked food gift boxes featuring classic products like char siu, pine nut pork belly, and five-spice beef shank, with the new "Fragrant Warm Three He" gift box including dishes like fermented black bean Wuchang fish and four happiness meatballs [2] Group 3 - Beijing Daoxiangcun has upgraded its online purchasing services, allowing consumers to buy New Year gift boxes through its WeChat mini-program, with options for nationwide delivery and New Year discounts [3]