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网商银行冯亮:AI银行从概念走向现实 小微金融将迎来变革
Ren Min Wang· 2025-09-12 09:00
Core Insights - The banking industry is entering a golden decade for AI applications, with significant changes expected in service models due to AI's capabilities [1] - The new "310" model in the AI era emphasizes comprehensive user understanding and real-time interaction, contrasting with the previous model focused on online credit services [1][2] - AI is not merely an automation tool but exhibits human-like cognitive and execution abilities, marking a fundamental shift in banking services [1] Group 1: AI Implementation in Banking - The first step in AI integration involves equipping employees with AI assistants to enhance individual efficiency and promote equitable financial services [3] - The second step focuses on transforming service paradigms from product provision to comprehensive solutions that include financial products, services, and business advisory [3] Group 2: Addressing Small and Micro Enterprises' Needs - NetEase Bank aims to stabilize credit limits for small and micro enterprises by providing "AI credit experts," achieving a consistency rate of 90% in AI credit decisions compared to human approvals [3] - AI-driven marketing strategies are being developed to accurately identify user needs and deliver tailored financial products at the right time [3] - The bank is also working on stabilizing investment returns for small and micro enterprises through intelligent operational engines, reducing yield fluctuations by 5 basis points compared to market averages [3]
网商银行公布AI信贷、理财、营销新进展 提出“新310”模式
Zheng Quan Ri Bao Wang· 2025-09-12 07:13
Group 1 - The core objective of the company is to leverage AI to address real industry problems, with a 10-year strategic plan called "New 310" aimed at providing comprehensive user insights, personalized expert services, and real-time interactions, ultimately becoming the AI CFO for millions of small and micro enterprises [1] - The company aims to develop an "AI credit expert" to facilitate online approval for medium to large loans, ensuring stable credit limits, supported by two AI assistants: one for industry research and another for due diligence [1] - In the area of AI wealth management, the company plans to introduce tools like the "Redemption Intelligent Operation Engine" and "Capital Structure Adjustment Engine" to enhance the stability of returns for partner institutions, with the former already implemented in 14 institutions, reducing return volatility by 5 basis points compared to market averages [1] Group 2 - In AI marketing, the company is shifting from broad marketing strategies to personalized approaches, aiming for "one strategy per person" to enhance user engagement and satisfaction [2] - The company emphasizes that the application of AI technology is not about replacing human roles but empowering individuals to become "super individuals," enhancing the capabilities of ordinary credit officers, wealth managers, and marketing personnel to better serve users and create incremental value [2]
AI如何重塑银行服务?网商银行提出“新310”模式
Yang Guang Wang· 2025-09-12 06:42
Core Insights - The core message of the news is that Wangshang Bank is leveraging AI technology to enhance its services in credit, wealth management, and marketing, with a long-term goal of becoming the AI CFO for millions of small and micro enterprises over the next decade [1][4]. Group 1: AI Applications in Credit - Wangshang Bank aims to create an "AI Credit Expert" to facilitate online approval for medium to large loans, ensuring stable credit limits [4]. - The AI Credit Expert is supported by two AI assistants: a research assistant that analyzes industry reports and a due diligence assistant that assesses business operations through various communication methods [4]. - After five months of practice, the consistency rate between AI credit decisions and human approvals increased from 39% to 90%, validating the reliability of the AI model [4]. Group 2: AI Applications in Wealth Management - In wealth management, Wangshang Bank is introducing tools like the "Intelligent Redemption Operation Engine" to help investment managers enhance the stability of returns for cooperative institutions [6]. - The Intelligent Redemption Operation Engine predicts user redemption behaviors, helping managers optimize liquidity and investment timing, resulting in a 5 basis point reduction in return volatility compared to market averages [6]. Group 3: AI Applications in Marketing - Wangshang Bank is shifting its marketing strategy from a one-size-fits-all approach to personalized marketing using AI, aiming for "one strategy per person" [5]. - The AI marketing initiative has reached over 23 million users, achieving a 90% effective engagement rate and a 19.5% increase in user satisfaction [5]. - The bank's president emphasized that the goal of AI application is not to replace humans but to empower each individual to provide better service and create incremental value [5].