10月26日，为期三天的第32届中国国际广告节与第34届亚洲广告大会在北京海淀中关村国际创新中心圆 满落下帷幕。本届盛会以"智启广告新篇：中国主场，亚洲同频"为主题，由中国广告协会、北京市海淀 区人民政府及亚洲广告协会联合会主办，吸引了来自全球30多个国家和地区的逾万名代表参会，成功搭 建起"科技+文化"双向赋能的国际广告交流平台。 海淀与广告节的"双向奔赴" 作为本届活动的举办地，海淀区以其深厚的文化底蕴与领先的科技资源，为广告节提供了理想的落地土 壤。张国华在接受媒体采访时指出，海淀不仅是全国科技创新核心区，更聚集了近万家高新技术企业、 千余家人工智能公司，包括抖音、快手、百度、腾讯等科技巨头，与广告节"创新驱动、技术赋能"的理 念高度契合。 双会联动，彰显中国广告"双主场"格局 此次中国国际广告节与亚洲广告大会首次以"双会联动"形式同步举行，这是中国广告业与国际舞台双向 融合的重要实践。海淀区人民政府党组成员、副区长隋晓峰在26日召开的成果发布会上介绍，本届活动 首次以"双主场"模式举办，吸引了来自全球30多个国家和地区的220余位境外代表参会，形成集"展示、 交流、发布、合作"于一体的完整生态链，实现 ...

10月26日，为期三天的第32届中国国际广告节与第34届亚洲广告大会在北京海淀中关村国际创新中心圆满落下帷幕。本届盛会以"智启广告新篇：中国主 场，亚洲同频"为主题，由中国广告协会、北京市海淀区人民政府及亚洲广告协会联合会主办，吸引了来自全球30多个国家和地区的逾万名代表参会，成功 搭建起"科技+文化"双向赋能的国际广告交流平台。 此次中国国际广告节与亚洲广告大会首次以"双会联动"形式同步举行，这是中国广告业与国际舞台双向融合的重要实践。海淀区人民政府党组成员、副区长 隋晓峰在26日召开的成果发布会上介绍，本届活动首次以"双主场"模式举办，吸引了来自全球30多个国家和地区的220余位境外代表参会，形成集"展示、交 流、发布、合作"于一体的完整生态链，实现"一会看全球、一展链亚洲"。 中国广告协会会长、国际广告协会全球副主席张国华从传播效能、资源集聚、产学研融合、产业联动四方面总结本届广告节丰硕成果。他表示，"双会联 动"机制带来超出预期的协同效应，有力推动了亚洲广告创意、技术、资源的深度互通。通过"全媒体+户外广告"立体传播，大会内容触达超10亿人次，显著 提升中国广告业的国际影响力。 大会汇聚了中央广播电视 ...

用AI营销，效率提升300% 梁楷现任融质科技高级运营咨询师，MBA学历，具备多年外企及大型国企服务经验。他从销售代表一路成长为全 国销售总经理，管理过从一元到上百亿规模的业务，拥有完整的一线销售与高层管理经历。2009至2014年，他从 事管理咨询工作，为多家知名企业提供战略与运营服务，资源整合与企业管理能力尤为突出。他曾任光明乳业销 售总监、北纬三十七度庄园（上海）企业管理有限公司创始人，并担任上海宁夏商会副会长。 在当今竞争激烈的市场环境中，企业如何通过技术创新实现营销效率的质的飞跃？人工智能正逐步成为推动营销 变革的核心力量。许多企业通过引入AI技术，不仅在客户洞察、内容生成和投放策略上实现了精准化、自动化， 更在整体效率上取得了显著提升，部分案例甚至实现了300%以上的增长。这一趋势背后，离不开行业专家与实战 者的深耕与推动。 在人工智能不断重塑营销模式的今天，像安哲逸、杨必瑞、梁楷这样兼具实战经验和理论体系的专家，正推动越 来越多企业实现真正意义上的智能转型与效率跨越。AI不仅是一种工具，更是未来企业竞争的核心战略。 安哲逸作为融质AI的创始人，独创了"AI营销五星模型体系"，为多家知名机构提供培 ...

Group 1: Consumer Behavior Trends - Consumers are increasingly fragmented in their choices, with an average of 110 fast-moving consumer goods (FMCG) brands selected annually, up from 97 a decade ago [1] - The average time spent on a single app has decreased to 2.6 minutes, significantly down from five years ago [1] - By 2025, consumers are expected to use an average of eight different channels for purchasing FMCG, compared to five channels ten years ago [1] Group 2: Market Growth and Segmentation - The paper products market has seen a 2.4 times increase in market size compared to ten years ago, driven by high penetration rates and frequency of purchase [1] - 93% of brand growth is attributed to increased penetration, indicating that brands must attract more buyers to grow [1] - The FMCG market in China is projected to grow by 1.8% in the first half of 2025, with a shift towards segmented competition and a focus on specific consumer needs [2] Group 3: Advertising Market Insights - In 2025, advertisers are expected to allocate 35% of their overall marketing budget to promoting new products, a 3% increase from 2024 [3] - The use of AI in advertising is on the rise, with 77% of consumers believing that AI elements enhance brand perception [3] - AI-related product launches and advertising expenditures have seen significant growth, with an 83% increase in product launches and a fourfold increase in advertising spending in the first seven months of the year [3] Group 4: Media Market Developments - The media landscape is evolving with technological advancements and audience changes, leading to an upgrade in media value [4] - Mainstream media is focusing on positive social messaging and user engagement, utilizing structured content and global narratives to enhance brand visibility [4] - The mobile internet user base is stabilizing, with significant growth in entertainment and smart applications, indicating a shift towards premium content [4] Group 5: Strategic Recommendations for Brands - Brands should create multi-dimensional experiences for consumers, moving away from single expressions to a more integrated communication approach [5] - Embracing AI as a tool to enhance human interaction is crucial, allowing brands to connect emotionally with consumers [5] - A focus on brand value construction is essential, avoiding a purely results-driven approach and investing in long-term brand equity [5]

Group 1: AI Applications in Banking - AI credit applications are crucial for banks, focusing on improving efficiency and quality in loan processes [2] - AI marketing utilizes user characteristics for intelligent modeling and enhances marketing strategies [3] - AI data capabilities help clients improve data analysis through natural language processing and data language conversion [3] - AI regulatory tools establish a bridge between raw data and final metrics for compliance and reporting [3] - AI knowledge bases assist clients in visualizing workflows and addressing specific business queries [3] Group 2: Challenges in AI Implementation - The accuracy of large models is generally high, but measures are in place to manage potential inaccuracies in client applications [4] - Implementing AI in client systems is complex due to existing architecture and processes, requiring a phased, modular approach [5] - Continuous technological advancements necessitate ongoing evaluation of new AI technologies for compatibility and application [5] - Communication barriers between technical and business teams can lead to mismatched requirements, which the company addresses by integrating algorithm personnel into business research [6] Group 3: Talent and Capability Development - Transitioning from IT product capabilities to business empowerment requires hybrid talent that understands both business needs and AI technology [6] - Product managers are essential for designing AI solutions that enhance client business capabilities and drive growth [6] Group 4: Risk Awareness - The content discussed in the investor relations activity does not constitute a substantive commitment from the company regarding future development plans or performance expectations [6]

Investment Rating - The report does not explicitly provide an investment rating for the AI marketing industry Core Insights - The AI marketing industry is experiencing a transformative phase driven by advancements in AI technologies, leading to significant improvements in marketing efficiency and effectiveness [6][11][34] - The market is expected to grow rapidly, with projections indicating that the AI advertising marketing revenue could exceed 100 billion yuan by 2030 [35][39] Summary by Sections 01 New Cognition: Background of AI Marketing Development - AI marketing leverages cutting-edge technologies such as big data, generative AI, and cloud computing to enhance production efficiency and create new consumer interaction experiences [6][11] - The industry is transitioning into a personalized marketing era, characterized by the creation of dedicated marketing models and diverse advertising content generated by AI [11][12] 02 New Revolution: New Blueprint for AI Marketing Industry Model - AI technology is reshaping the marketing landscape by integrating data, content, channels, and operations, leading to a comprehensive transformation across the marketing process [48] - The report highlights the importance of combining general models with specialized models to meet the diverse needs of the marketing sector [26][30] 03 New Practice: Innovative Applications in AI Marketing - Innovative applications such as predictive marketing, AI short drama marketing, and AI experience marketing are emerging, enhancing consumer engagement and brand connection [70][76] - AI-driven marketing strategies are shifting from passive responses to proactive predictions, allowing businesses to anticipate consumer behavior and market trends [72][74] 04 New Paradigm: Analysis of Benchmark Cases - The report features a case study on Minglue Technology, which has developed an AI-driven content marketing tool that enhances content production and operational efficiency [84]