大满贯公园内设置了户外观赛区、互动游戏区、品牌展示区和餐饮区四个区域。其中，户外观赛区设置 赛事直播第二现场，直播精彩赛事。尽管白天有些炎热，但是也挡不住观众的热情，直播屏幕前一直是 座无虚席，球迷们撑起太阳伞，观看比赛实况。 在互动游戏区，现场布置了星光大道、大满贯定向迷宫、电子竞技体验等娱乐项目，品牌展示区设有17 家赞助商参展。漫步在公园内，这里的活动空间和视野都十分开阔，首钢滑雪大跳台、新首钢大桥等标 志性景观尽收眼底，距离永定河仅一步之遥，周边还有网红火车餐厅、心跳咖啡等项目。 "我们从通州过来的，早上5点多坐第一班地铁，7点多就到了大满贯公园门口。"球迷王奕默为了抢购明 星同款球衣，在纪念品商店门前排队等候，"我和朋友都是王楚钦、孙颖莎的球迷，这次虽然没有抢到 门票，但是来大满贯公园也能看比赛，为他们加油。这里还有很多赛事周边、游戏互动，氛围很好。接 下来几天，我们准备继续来玩。" 转自：北京日报客户端 9月28日，伴随WTT中国大满贯2025开幕，位于首钢滑雪大跳台南广场的大满贯公园也同步开园。现 场，观众坐在大草坪上观看赛事直播，周边纪念品商店前也排起长队，球迷热情高涨，纷纷参与互动体 验，沉 ...

Core Insights - The article emphasizes the integration of sports events, particularly the Suzhou Super League (苏超), with the cultural and tourism economy, highlighting the consumption behaviors of spectators and the potential for tourism conversion [1] Regional Distribution - 96.4% of the audience comes from Jiangsu Province, indicating the high popularity of the Suzhou Super League within the province [2] - 50.4% of the audience believes that the Nantong team can win the championship, showcasing strong local support [2] Tourism Impact - 73.6% of spectators travel specifically to attend the matches, indicating the league's significant appeal as a tourism driver [3] - 66% of the audience acknowledges that the event significantly boosts cultural and tourism consumption, demonstrating its positive economic impact [3] - Complaints regarding transportation and accommodation experiences range from 25% to 48%, highlighting areas for improvement [3] Demographics - The audience is predominantly male (69.1%), with the age group of 30-40 years making up 38% of the spectators, indicating a stable economic background and strong consumption capability [5] - 61.5% of the audience is married, and 58.9% hold a bachelor's degree or higher, reflecting a well-educated demographic [7] Social Dynamics - 81.8% of spectators attend matches with companions, with couples and families being the most common groups [11] Consumption Structure - Basic consumption (tickets, transportation, dining) accounts for 69-78% of total spending, with typical expenditures ranging from 200 to 500 yuan [13][16] - 53% of spectators purchase event-related merchandise, indicating room for growth in this area [14] - Potential consumption in health and entertainment activities related to the event is estimated at 16-24%, suggesting a new growth area [15] Pain Points in Consumption - Transportation issues such as inadequate public transport and high parking fees are significant concerns for 25.8% and 19.8% of the audience, respectively [18] - Accommodation challenges include inconvenient hotel transport and price hikes, affecting 48.6% and 31.3% of spectators [20] Behavioral Trends - 73.6% of spectators extend their visit to local attractions after the match, contributing to local tourism [24] - 63.8% of the audience prolong their stay due to sightseeing, enhancing consumption opportunities [25] Preferences in Attractions - Spectators show a strong preference for natural scenery (76%) and historical culture (61.6%), with less interest in nightlife and sports-themed experiences [27] Dining Preferences - Local cuisine is the top choice for 75.6% of spectators, followed by fast food (37.6%) [30] Future Travel Intentions - 41.8% of spectators plan to visit the host city within a month, indicating ongoing interest in local tourism [31] Sponsorship Influence - 70% of spectators learn about sponsors through on-site advertisements, with 64.2% rating the relevance of brand ads positively [36][42] - 40.2% of the audience have shown interest in brands due to sponsorship, although direct purchases remain low [44] Recommendations for Improvement - Enhance transportation services using AI for better coordination and real-time updates [46] - Introduce bundled packages for hotels and transportation to improve convenience [47] - Develop themed attractions and events to strengthen the connection between sports and tourism [51]