Group 1 - The core idea of the articles revolves around the successful integration of sports, culture, and tourism in Suzhou through the "Super League" (苏超), which has significantly boosted local tourism and consumption [1][2][8] - The "Super League" has attracted a diverse range of visitors, with data showing that Jiangsu Province's leisure consumption orders have ranked first in East China since the league's inception, and Suzhou has become one of the top five cities for non-local tourist spending [2][3] - The league has led to a substantial increase in local tourism, with events drawing large crowds, such as 43,617 attendees for a match, 35% of whom were from outside the province, and a 40.2% increase in visitor numbers in the surrounding area [3][4] Group 2 - Suzhou has implemented various promotional strategies, such as offering free access to over 40 tourist attractions for ticket holders, enhancing the overall visitor experience and encouraging longer stays [4][5] - The integration of digital technology has improved tourism services, with platforms like "君到苏州" providing comprehensive travel information and services, making it easier for visitors to explore the city [7][8] - The city's commitment to maintaining a clean and welcoming environment, along with excellent customer service, has been crucial in converting transient visitors into repeat tourists [7][8]

体育赛事丨苏超研究 核心摘要： 在体育产业蓬勃发展的当下，体育赛事与文旅经济的融合备受关注。苏超赛事作为备受瞩目的体育活动，其 观赛人群的消费行为与文旅转化潜力有着怎样的特点呢？ 随着苏超联赛开赛，球迷观赛需求及消费行为成为研究重点。本次调研基于艾瑞大调研平台， 针对线下观赛用户展开，聚焦观赛体验、消费偏好及后续刺激策略，旨在深度洞察球迷行为， 为赛事运营及商业开发提供数据支持。 地域分布情况 省内热情高涨，南通一枝独秀：从地域分布来看，96.4%的观众来自江苏省内，这充分彰显了 苏超赛事在本省的超高人气。 其中，50.4%认为南通队能夺冠，徐州队占比11.8%，盐城队为9.8%。南通地区对赛事的热 烈支持，或许与当地浓厚的体育文化氛围以及球队的优异表现密不可分。 因赛旅游热潮： 高达73.6%的观众因观赛专程旅游，这一数据表明苏超赛事对游客有着强大的吸引 力，是推动旅游的重要契机。 消费拉动认可： 66%的观众认可赛事显著拉动文旅消费，充分证明了赛事在促进经济增长方面的积 极作用。 体验痛点凸显： 交通和住宿体验差成为主要问题，导致25%-48%的投诉率，直观地展示了苏超赛事 在吸引游客和拉动消费方面的强大 ...

Core Insights - The Jiangsu Province Urban Football League ("Su Chao") has gained significant popularity, attracting over 180,000 spectators and generating billions in online engagement [1] - The event has transformed ticket sales into a "consumption pass," leading to a 305% year-on-year increase in tourist site bookings in Jiangsu [1] - The economic model of "Su Chao" exemplifies innovative event economics, effectively converting sports enthusiasm into broader consumer activity [1] Group 1: Economic Impact - The multiplier effect of event economics is evident, where a single event can drive multiple times the economic growth compared to its investment [1] - For instance, after a match in Nanjing, searches for local delicacies surged by 74%, and orders for specific dishes increased by 58% [1] Group 2: Long-term Consumption Growth - The event's theme IP continues to drive consumption post-event, as seen with the success of merchandise like commemorative badges and exclusive blind boxes [2] - The "Village Super" event in Guizhou attracted over 17 million visitors from 2023 to 2024, showcasing the long-term potential of sports events to sustain consumer interest [2] Group 3: Cross-industry Integration - The integration of sports with tourism, commerce, and entertainment creates new consumer experiences and business models [2] - In Beijing, Olympic venues have been repurposed to include various attractions, enhancing visitor engagement and spending [2] Group 4: Full Chain Activation - The event economy stimulates the entire industry chain, from venue construction to service procurement, boosting sectors like construction, media, and hospitality [3] - For example, during the Dragon Boat Festival in Foshan, tourist numbers increased by 52.69%, demonstrating the economic benefits of hosting sports events [3] Group 5: Collaborative Effects - The interconnected effects of multiplier, integration, and activation are not isolated but work together to enhance consumer engagement [3] - The synergy between ticket sales and local business promotions exemplifies a new paradigm for expanding and improving the consumer market [3]