Group 1: Core Insights - The "ticket economy" is emerging as a significant driver of consumer spending, linking various sectors such as food, accommodation, transportation, tourism, and entertainment [1][4][5] - Events like the "Su Super" football matches have shown a remarkable impact on local tourism, with over 1.1 million attendees and a consumption boost exceeding 38 billion yuan [2][3] - The trend of "ticket economy" is supported by the increasing demand for personalized and experiential consumption, particularly among younger consumers [1][8] Group 2: Consumer Behavior and Trends - A significant percentage of attendees (95.9%) engage in spending beyond the ticket price, indicating a strong multiplier effect on local economies [2][4] - The majority of attendees (53.9%) travel by car, with a notable portion (35.9%) using public transport, highlighting the importance of accessibility in driving attendance [3] - The average expenditure for families attending events typically ranges between 1,000 to 2,000 yuan, with dining and cultural products being popular spending categories [4][5] Group 3: Event-Driven Economic Impact - The "Su Super" matches have led to a substantial increase in overnight stays, with over 50% of out-of-town spectators choosing to stay overnight [3][4] - The integration of cultural and sporting events with local tourism initiatives has proven effective, as seen in the case of the "Village BA" basketball tournament generating over 3 billion yuan in economic benefits [4][5] - Concerts and events are increasingly being marketed with bundled offers, enhancing the attractiveness of attending and stimulating local economies [6][7] Group 4: Future Outlook - The sports and cultural sectors are expected to continue evolving, with policies being developed to further enhance event-driven economic growth [5][8] - The rise of the "ticket economy" aligns with broader trends in consumer behavior, emphasizing the need for innovation and improved service quality to sustain growth [1][10] - The collaboration between various industries, including culture, sports, and tourism, is essential for the long-term success of the "ticket economy" [10]

本报（chinatimes.net.cn）记者王敬 北京报道 同时，交通的便捷性和互联网的普及也为"票根经济"的爆发提供了有力支撑。高铁、飞机等交通工具的 快速发展，让人们能够轻松实现跨地域出行，而互联网平台则提供了便捷的票务购买、信息查询和社交 分享渠道，使得消费者能够更加方便地参与到各类活动中，进一步推动了"票根经济"的繁荣。 "苏超"观赛游客留宿率超五成，带动综合消费超预期 今年夏天，各类民间足球赛事成为推动城市旅游消费的重要力量。"苏超""浙超""赣超""村超"等赛事热 度持续攀升，吸引了大量球迷和游客前往观赛并顺道旅行。 数据显示，前八轮"苏超"现场观赛人数突破110万人，前七轮带动多场景消费超380亿元。据国家统计局 江苏调查总队针对"苏超"的消费跟踪调研显示，"苏超+"消费模式成效显著，95.9%的现场观众因观赛带 动了门票之外的消费，"苏超"已成为撬动城市消费活力的强力引擎。 据统计，仅8月16日至17日，第九轮"苏超"现场观众突破20万人，主办城市充分融合地域文化转化赛事 流量，"过夜经济"效应显现。调研显示，53.9%的外地观众自驾前往观赛，还有35.9%选择乘坐火车或 大巴。不少人趁暑假 ...

Group 1 - The core idea of the articles revolves around the successful integration of sports, culture, and tourism in Suzhou through the "Super League" (苏超), which has significantly boosted local tourism and consumption [1][2][8] - The "Super League" has attracted a diverse range of visitors, with data showing that Jiangsu Province's leisure consumption orders have ranked first in East China since the league's inception, and Suzhou has become one of the top five cities for non-local tourist spending [2][3] - The league has led to a substantial increase in local tourism, with events drawing large crowds, such as 43,617 attendees for a match, 35% of whom were from outside the province, and a 40.2% increase in visitor numbers in the surrounding area [3][4] Group 2 - Suzhou has implemented various promotional strategies, such as offering free access to over 40 tourist attractions for ticket holders, enhancing the overall visitor experience and encouraging longer stays [4][5] - The integration of digital technology has improved tourism services, with platforms like "君到苏州" providing comprehensive travel information and services, making it easier for visitors to explore the city [7][8] - The city's commitment to maintaining a clean and welcoming environment, along with excellent customer service, has been crucial in converting transient visitors into repeat tourists [7][8]

Core Insights - The article emphasizes the integration of sports events, particularly the Suzhou Super League (苏超), with the cultural and tourism economy, highlighting the consumption behaviors of spectators and the potential for tourism conversion [1] Regional Distribution - 96.4% of the audience comes from Jiangsu Province, indicating the high popularity of the Suzhou Super League within the province [2] - 50.4% of the audience believes that the Nantong team can win the championship, showcasing strong local support [2] Tourism Impact - 73.6% of spectators travel specifically to attend the matches, indicating the league's significant appeal as a tourism driver [3] - 66% of the audience acknowledges that the event significantly boosts cultural and tourism consumption, demonstrating its positive economic impact [3] - Complaints regarding transportation and accommodation experiences range from 25% to 48%, highlighting areas for improvement [3] Demographics - The audience is predominantly male (69.1%), with the age group of 30-40 years making up 38% of the spectators, indicating a stable economic background and strong consumption capability [5] - 61.5% of the audience is married, and 58.9% hold a bachelor's degree or higher, reflecting a well-educated demographic [7] Social Dynamics - 81.8% of spectators attend matches with companions, with couples and families being the most common groups [11] Consumption Structure - Basic consumption (tickets, transportation, dining) accounts for 69-78% of total spending, with typical expenditures ranging from 200 to 500 yuan [13][16] - 53% of spectators purchase event-related merchandise, indicating room for growth in this area [14] - Potential consumption in health and entertainment activities related to the event is estimated at 16-24%, suggesting a new growth area [15] Pain Points in Consumption - Transportation issues such as inadequate public transport and high parking fees are significant concerns for 25.8% and 19.8% of the audience, respectively [18] - Accommodation challenges include inconvenient hotel transport and price hikes, affecting 48.6% and 31.3% of spectators [20] Behavioral Trends - 73.6% of spectators extend their visit to local attractions after the match, contributing to local tourism [24] - 63.8% of the audience prolong their stay due to sightseeing, enhancing consumption opportunities [25] Preferences in Attractions - Spectators show a strong preference for natural scenery (76%) and historical culture (61.6%), with less interest in nightlife and sports-themed experiences [27] Dining Preferences - Local cuisine is the top choice for 75.6% of spectators, followed by fast food (37.6%) [30] Future Travel Intentions - 41.8% of spectators plan to visit the host city within a month, indicating ongoing interest in local tourism [31] Sponsorship Influence - 70% of spectators learn about sponsors through on-site advertisements, with 64.2% rating the relevance of brand ads positively [36][42] - 40.2% of the audience have shown interest in brands due to sponsorship, although direct purchases remain low [44] Recommendations for Improvement - Enhance transportation services using AI for better coordination and real-time updates [46] - Introduce bundled packages for hotels and transportation to improve convenience [47] - Develop themed attractions and events to strengthen the connection between sports and tourism [51]

Core Insights - The Jiangsu Province Urban Football League ("Su Chao") has gained significant popularity, attracting over 180,000 spectators and generating billions in online engagement [1] - The event has transformed ticket sales into a "consumption pass," leading to a 305% year-on-year increase in tourist site bookings in Jiangsu [1] - The economic model of "Su Chao" exemplifies innovative event economics, effectively converting sports enthusiasm into broader consumer activity [1] Group 1: Economic Impact - The multiplier effect of event economics is evident, where a single event can drive multiple times the economic growth compared to its investment [1] - For instance, after a match in Nanjing, searches for local delicacies surged by 74%, and orders for specific dishes increased by 58% [1] Group 2: Long-term Consumption Growth - The event's theme IP continues to drive consumption post-event, as seen with the success of merchandise like commemorative badges and exclusive blind boxes [2] - The "Village Super" event in Guizhou attracted over 17 million visitors from 2023 to 2024, showcasing the long-term potential of sports events to sustain consumer interest [2] Group 3: Cross-industry Integration - The integration of sports with tourism, commerce, and entertainment creates new consumer experiences and business models [2] - In Beijing, Olympic venues have been repurposed to include various attractions, enhancing visitor engagement and spending [2] Group 4: Full Chain Activation - The event economy stimulates the entire industry chain, from venue construction to service procurement, boosting sectors like construction, media, and hospitality [3] - For example, during the Dragon Boat Festival in Foshan, tourist numbers increased by 52.69%, demonstrating the economic benefits of hosting sports events [3] Group 5: Collaborative Effects - The interconnected effects of multiplier, integration, and activation are not isolated but work together to enhance consumer engagement [3] - The synergy between ticket sales and local business promotions exemplifies a new paradigm for expanding and improving the consumer market [3]