Core Viewpoint - The development of brand agriculture is essential for agricultural advancement, shifting focus from "selling products" to "selling value" to enhance farmers' income and promote rural revitalization [1][4]. Group 1: Brand Agriculture Development - The provincial government emphasizes the importance of brand agriculture, which has sparked discussions on transforming local specialties into keys for rural revitalization [1]. - The example of "Ganyu Hairy Crab" illustrates how brand effects can significantly increase purchase prices, leading to an annual sales figure exceeding 3 billion yuan [1]. - The establishment of over 1,100 seafood e-commerce businesses in Ganyu, generating annual sales of 5 billion yuan, highlights the role of brand agriculture in encouraging young people to return to their hometowns for entrepreneurship [1]. Group 2: Strategies for Enhancing Brand Agriculture - A comprehensive approach is necessary for strengthening brand agriculture, including setting higher standards, developing deep processing, and leveraging e-commerce and cold chain logistics [1]. - The case of Yixing tea demonstrates the effectiveness of local standards and quality management in enhancing brand value and promoting rural revitalization [2]. - The need for national agricultural product geographical indication certification and standardized production is emphasized to enhance regional public brand value [2]. Group 3: Challenges and Recommendations - There are existing challenges such as insufficient brand influence, lack of profit-sharing mechanisms, and limited marketing channels for agricultural brands [2][3]. - Recommendations include strengthening top-level design for brand cultivation, improving brand authorization and quality traceability systems, and enhancing the connection between farmers and brand benefits [3]. - The importance of policy support for brand certification and processing facility construction is highlighted, along with the need for technological empowerment to improve product quality [3]. Group 4: Cultural Integration and Market Mechanisms - The integration of regional cultural characteristics with agricultural industries is crucial for creating higher value-added products [4]. - The development of cultural brands, as seen in Xiwang Village, showcases how traditional industries can drive rural revitalization and transform impoverished areas into thriving communities [4].

Core Viewpoint - The event showcases the "Ganyu Seafood" brand, emphasizing the integration of local industry upgrades and rural revitalization through a culinary festival in Nanjing, featuring fresh seafood from Ganyu [1]. Group 1: Industry and Brand Development - The "Ganyu Seafood" brand is positioned as a regional public brand, with all participating companies completing qualification reports and signing food safety commitment letters to ensure traceable sources of ingredients [18]. - Ganyu District aims to establish a brand identity for "Ganyu Seafood," leveraging the Su-Lu seafood trading market as a hub to enhance the entire supply chain from ocean to table [19]. Group 2: Supply Chain and Logistics - The seafood is delivered from the sea to the exhibition in just 3.5 hours, supported by a mature industrial system that includes immediate preservation and cold chain logistics [3]. - The core distribution point, Zhupengkou Market, features a professional sorting team that ensures the freshness of seafood through oxygen preservation and temperature-controlled transportation [3]. Group 3: Product Highlights - The event features four major companies showcasing their specialties, including the award-winning Ganyu crab, high-quality local oysters, and both domestic and imported salmon [6][9]. - The crab, known for its firm and sweet meat, is highlighted by attendees, indicating a strong consumer interest in fresh seafood [5]. Group 4: Consumer Engagement and Experience - The exhibition attracted large crowds, with various cooking methods for crabs and a vibrant atmosphere, indicating high consumer engagement [8]. - Visitors expressed satisfaction with the freshness and affordability of the seafood, with many planning to purchase items for home consumption [12].

Group 1 - The event held at the Nanjing International Exhibition Center showcased seafood from Lianyungang City, specifically the Ganyu District, which is known as "China's first seafood e-commerce town" [1] - The Ganyu hairy crab, awarded the title of "Crab Queen" at the 2025 Shanghai Crab Expo, was prominently featured, highlighting its quality and freshness [1] - The event is part of the regional public brand building for "Ganyu Seafood," emphasizing the importance of food safety and traceability from ocean to table [2] Group 2 - The exhibition included a section dedicated to oysters, which attracted significant attention and showcased the culinary appeal of the seafood [2] - All participating companies completed qualification reporting and signed food safety commitment letters, reinforcing the commitment to quality and safety in the seafood supply chain [2]

Core Viewpoint - The event marks the launch of a series of collaborative activities aimed at the integrated development of the catering industry in the Yangtze River Delta, focusing on resource integration and high-quality development pathways [1] Group 1: Local Industry Development - Lianyungang, as a key coastal city, has developed a unique seafood-centric dining culture, leveraging its rich marine resources [3] - The local dining industry faces challenges such as insufficient supply chain integration and the need to enhance brand value, necessitating collaboration within the Yangtze River Delta [3] Group 2: Strategic Initiatives - The Jiangnan Culinary Innovation Center aims to address challenges like homogenized competition and the preservation of traditional skills by integrating regional resources and promoting high-quality development in the food industry [5] - The center will serve as a comprehensive platform for technology research, talent training, and cultural exchange, emphasizing regional collaboration and shared growth [5] Group 3: Food Expo Planning - The second Food Expo, themed "Boosting Consumption, Sharing Culinary Life," will feature various activities to facilitate industry empowerment, sales connections, and cultural exchanges [8] - The expo aims to connect Lianyungang's unique food products with buyers in the Yangtze River Delta, helping local businesses expand their market reach [8] Group 4: Collaborative Outcomes - Significant cooperation agreements were reached, including Lianyungang associations participating in the Jiangnan Culinary Innovation Center and local restaurants showcasing their specialties at the Food Expo [10] - Local chefs will be recommended for participation in culinary competitions and innovation exchange events, enhancing the region's culinary profile [10] Group 5: Future Directions - The event serves as a starting point for deeper exchanges and resource alignment, with plans for continued visits to key cities in the region to promote industry collaboration [12] - The initiative aims to create a "Yangtze River Delta model" for high-quality development in the national catering industry [12]