品牌农业要壮大，需要打好一套"组合拳"。王统扬建议，用"标准"筑底线，牵头或参与制定高于国标的 团体标准，以品质立口碑；用"链条"拓深度，发展精深加工；用"数字"赋新能，充分利用电商直播，并 建立辐射全国的冷链物流体系。"这是一项长期而系统的工程，需要政府引导、龙头带动和农民参 与。"他说。 省政协委员，昆山市副市长、民建苏州市委会主委单杰分享了一个案例：茶叶是宜兴的特色产业、现代 农业重要板块，当地通过制定宜兴红茶地方标准，开展茶树良种改造，建立清洁化生产车间，严格质量 管理，认证绿色有机食品红茶，让阳羡茶产业品牌效应持续出圈，逐步把"土特产"打造成乡村振兴 的"金钥匙"。 如何进一步放大农业品牌效应?单杰认为，要通过国家农产品地理标志认证、标准化生产和全程溯源， 提升区域公用品牌价值，同时聚焦农业"接二连三"，发展乡村咖啡馆、民宿、研学、休闲农业等新业 态，让"苏"字号产品优价畅销。"当然，必须坚持以农民为主体，让农民深度嵌入产业各环节、稳定享 有增值收益。" 对这个话题，省人大代表、泗阳县百春锦蔬菜专业合作社理事长周相民也很感兴趣。他坦言，我省虽培 育了一批农业品牌，但仍存在区域公用品牌辐射力不足、联农 ...

这次赣榆海鲜"天团"可谓精锐尽出，四大企业各携看家本领： "蟹后"驾到：连云港滨昌海产品有限公司，携2025年上海蟹博会"蟹后"殊荣的赣榆梭子蟹亮相。公司总经理殷森林介绍，现场将配备专业充氧设备，确保 每一只螃蟹活力满满。 晨雾还未漫过黄海之滨的连云港赣榆朱蓬口市场，贴着"赣榆海鲜"统一标识的活鲜运输车已鸣笛启程。当车轮驶过350余公里的城际道路，南京国际展览 中心的展台上，带着咸湿海风气息的梭子蟹、生蚝与三文鱼集体亮相。1月31日，"江苏味道"美食嘉年华市集上，这场跨越山海的鲜味奔赴，不仅是一场 舌尖盛宴，更是"赣榆海鲜海鲜源头"品牌的实力展示，蕴含着县域产业升级与乡村振兴的深层逻辑。 "蚝"气十足：连云港佳禾鲜海洋科技有限公司，主打本地优质生蚝，展会期间将举办多轮现场开蚝与免费品鉴活动。 极速鲜味，从黄海到金陵 3.5小时，从捕捞上岸到展台迎客，赣榆海鲜的"极速达"背后，是一套成熟的产业支撑体系。并非简单的运输提速，而是从源头捕捞、即时保鲜到冷链配 送的全链条协同——朱蓬口市场作为核心集散点，配备专业分拣团队，活鲜出水后即刻进行充氧保鲜处理；定制化冷链运输车全程控温，让梭子蟹保持鲜 活活力，生蚝锁住原汁原 ...

（来源：新华日报） "这不是普通展销，是品牌形象的线下落地。"海头镇副镇长李政秋介绍，此次组团参展是"赣榆海鲜"区 域公用品牌建设的重要一步。所有参展企业均完成资质报备并签署食品安全承诺书，从海洋到餐桌的全 产业链条，让每一份鲜味都可追溯。 本报讯 （赵芳 张南宁） 1月31日，号称"中国海鲜电商第一镇"的连云港市赣榆区海头镇，贴着"赣榆海 鲜"标识的活鲜运输车从朱蓬口市场鸣笛启程，驶向350余公里外的南京国际展览中心。 展馆内正在举行"江苏味道"美食嘉年华，梭子蟹摊位前早已排起长队。连云港滨昌海产品有限公司展台 上，荣获2025年上海蟹博会"蟹后"称号的赣榆梭子蟹在充氧设备中张牙舞爪，清蒸后的蟹壳裂开金黄缝 隙，膏腴黄肥的梭子蟹散发着原始鲜香。 "蚝"气十足的专区同样人声鼎沸。巴掌大的蚝肉在铁板上滋滋作响，蒜蓉的香气弥漫全场。 ...

Core Viewpoint - The event marks the launch of a series of collaborative activities aimed at the integrated development of the catering industry in the Yangtze River Delta, focusing on resource integration and high-quality development pathways [1] Group 1: Local Industry Development - Lianyungang, as a key coastal city, has developed a unique seafood-centric dining culture, leveraging its rich marine resources [3] - The local dining industry faces challenges such as insufficient supply chain integration and the need to enhance brand value, necessitating collaboration within the Yangtze River Delta [3] Group 2: Strategic Initiatives - The Jiangnan Culinary Innovation Center aims to address challenges like homogenized competition and the preservation of traditional skills by integrating regional resources and promoting high-quality development in the food industry [5] - The center will serve as a comprehensive platform for technology research, talent training, and cultural exchange, emphasizing regional collaboration and shared growth [5] Group 3: Food Expo Planning - The second Food Expo, themed "Boosting Consumption, Sharing Culinary Life," will feature various activities to facilitate industry empowerment, sales connections, and cultural exchanges [8] - The expo aims to connect Lianyungang's unique food products with buyers in the Yangtze River Delta, helping local businesses expand their market reach [8] Group 4: Collaborative Outcomes - Significant cooperation agreements were reached, including Lianyungang associations participating in the Jiangnan Culinary Innovation Center and local restaurants showcasing their specialties at the Food Expo [10] - Local chefs will be recommended for participation in culinary competitions and innovation exchange events, enhancing the region's culinary profile [10] Group 5: Future Directions - The event serves as a starting point for deeper exchanges and resource alignment, with plans for continued visits to key cities in the region to promote industry collaboration [12] - The initiative aims to create a "Yangtze River Delta model" for high-quality development in the national catering industry [12]