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让品牌效应助“土特产”变“金钥匙”
Xin Hua Ri Bao· 2026-02-05 00:35
品牌农业要壮大,需要打好一套"组合拳"。王统扬建议,用"标准"筑底线,牵头或参与制定高于国标的 团体标准,以品质立口碑;用"链条"拓深度,发展精深加工;用"数字"赋新能,充分利用电商直播,并 建立辐射全国的冷链物流体系。"这是一项长期而系统的工程,需要政府引导、龙头带动和农民参 与。"他说。 省政协委员,昆山市副市长、民建苏州市委会主委单杰分享了一个案例:茶叶是宜兴的特色产业、现代 农业重要板块,当地通过制定宜兴红茶地方标准,开展茶树良种改造,建立清洁化生产车间,严格质量 管理,认证绿色有机食品红茶,让阳羡茶产业品牌效应持续出圈,逐步把"土特产"打造成乡村振兴 的"金钥匙"。 如何进一步放大农业品牌效应?单杰认为,要通过国家农产品地理标志认证、标准化生产和全程溯源, 提升区域公用品牌价值,同时聚焦农业"接二连三",发展乡村咖啡馆、民宿、研学、休闲农业等新业 态,让"苏"字号产品优价畅销。"当然,必须坚持以农民为主体,让农民深度嵌入产业各环节、稳定享 有增值收益。" 对这个话题,省人大代表、泗阳县百春锦蔬菜专业合作社理事长周相民也很感兴趣。他坦言,我省虽培 育了一批农业品牌,但仍存在区域公用品牌辐射力不足、联农 ...
11个茶文化系统拟入选!国家级候选名单公示
Nan Fang Nong Cun Bao· 2026-01-12 12:01
Core Points - The article discusses the announcement of 90 traditional agricultural systems, including 11 tea culture systems, as candidates for the eighth batch of China's important agricultural cultural heritage [2][3][5] - The tea culture systems represent 12.2% of the total candidates and cover 10 provincial-level administrative regions in China, highlighting their distinctive characteristics [3][4] Group 1: Tea Culture Systems - The 11 tea culture systems nominated include: 1. Jiangsu Yixing Yangxian Tea Culture System 2. Anhui Qimen Tea Culture System 3. Fujian Wuyishan Tea Culture System 4. Jiangxi Lushan Yunwu Tea Culture System 5. Henan Xinyang Maojian Tea Culture System 6. Hubei Wufeng Tea Culture System 7. Hunan Mountain Berry Tea Culture System 8. Hainan Wuzhishan Daya Tea Culture System 9. Chongqing Nanchuan Dazhu Tea Culture System 10. Chongqing Wuxi Laoying Tea Culture System 11. Guizhou Puan Siqiu Tea Culture System [4] Group 2: Regional Highlights - Jiangsu Yixing has a tea garden area of 75,000 acres, producing nearly 1,100 tons of premium tea annually [10][11] - Anhui Qimen is known for Qimen black tea, created in 1875, recognized for its unique aroma and quality [15][16][17] - Fujian Wuyishan is the origin of red and oolong tea, with a tea garden area of approximately 148,000 acres and an industry value exceeding 15 billion yuan [19][20] - Jiangxi Lushan Yunwu tea is noted for its unique flavor and has a brand value of 7.651 billion yuan [23] - Henan Xinyang Maojian has a tea garden area of 2.16 million acres, with a total tea production of 82,000 tons and a total output value of 15.3 billion yuan [37] - Hubei Wufeng has established a 222,000-acre ecological tea garden, achieving a tea production of 30,000 tons and a comprehensive output value of 1.4 billion yuan [40][41] - Hunan Mountain Berry Tea is recognized for its unique flavor and medicinal value, included in the national health commission's food directory [46][47] - Hainan Wuzhishan Daya Tea is identified as a new species of wild tea tree, located in a national park [49][50] - Chongqing Nanchuan Dazhu Tea is made from rare fresh leaves and has received national geographical indication certification [52][53] - Chongqing Wuxi Laoying Tea is a unique ancient tea species with a significant number of ancient tea trees [58][63] - Guizhou Puan Siqiu Tea is notable for its ancient tea seed fossils and early harvesting season, recognized as the first picking area in Guizhou [65][67]
宜兴丁蜀:生态蝶变引育“它经济”发展新引擎
Xin Hua Ri Bao· 2025-12-10 21:56
Core Insights - The "Liu Liu Island" in Yixing's Ding Shu Town has been developed as a pet-friendly outdoor camping paradise, marking a new opportunity in the "pet economy" sector [1][2] - The transformation of Lotus Pond from an ecological liability to a vibrant park has significantly improved the water quality of the Wuxi Port river system, now rated as Class II [2] Group 1: Ecological Transformation - The Lotus Pond area underwent five major projects to address environmental issues, including livestock farming regulation and agricultural pollution control [1] - An investment of 42 million yuan was made this year to create an ecological buffer zone, restoring the self-purification capacity of the water body over 692 acres [2] Group 2: Development of Liu Liu Island - Liu Liu Island consists of a camping area and a pet area, connected by a circular walking bridge, designed to meet urban residents' leisure needs [2] - The pet area includes designated activity zones and facilities such as a pet café and cleaning stations, promoting the "pet + consumption" model [2][3] Group 3: Economic and Cultural Integration - The island integrates local resources and explores new "pet +" business models, including a pet market and cultural products, enhancing the "pet economy" from a single industry to a full supply chain [3] - The Lotus Pond educational base has become an excellent site for social practice for primary and secondary schools, offering over 65 courses that connect students with nature [3] Group 4: Future Development Plans - Future plans include linking Liu Liu Island to the Taihu Wetland ecological corridor, enhancing the quality of life for residents [3] - The focus will be on deepening the integration of ecology, industry, and culture to uncover more rural resources and create new development engines [3]
“苏农优品”农情四季活动在宜兴举办
Xin Hua Ri Bao· 2025-11-04 23:13
Core Points - The event "Su Nong You Pin" was held in Yixing City, focusing on agricultural brand promotion and supply chain connections [1] - The initiative aims to enhance the overall marketing level of agricultural brands in Jiangsu Province, aligning with the brand-strengthening policies [1] - Various regional public brand representatives showcased creative video content, highlighting unique agricultural products [1] Group 1 - The event was organized by the Provincial Department of Agriculture and Rural Affairs, with participation from representatives of 13 cities, 30 agricultural brands, and nearly 200 agricultural entities [1] - The initiative features key agricultural products such as Yangxian tea, Yizheng Lvyang spring tea, and Dongtai watermelon, among others [1] - The event facilitated one-on-one discussions between 40 buyers from various sectors, including high-end dining and fresh food e-commerce, promoting direct engagement [1] Group 2 - A significant number of high-quality and distinctive Jiangsu brand agricultural products attracted buyer interest, leading to procurement intentions across multiple categories like grains, fruits, and seafood [1] - The event emphasized the importance of sourcing local ingredients and agricultural branding to enhance consumer awareness [1]