Sales Performance - Yueda Kia reported a sales volume of 20,974 vehicles in August 2025, marking six consecutive months of monthly sales exceeding 20,000 units [1] - Cumulative sales from January to August reached 165,036 vehicles, representing a year-on-year growth of 7% [1] - In August, the company produced 20,000 vehicles, with a total production of 163,270 vehicles from January to August, reflecting a year-on-year increase of 9.5% [1] Product Strategy - Yueda Kia adheres to the commitment of "In China, For China," focusing on product strategy optimization, brand image enhancement, and channel system renewal to strengthen its core competitiveness in the Chinese market [3] - The company is actively promoting electrification and accelerating the layout of new energy products while renewing classic fuel models to meet diverse market demands [3] - The 2026 Kia Carnival has been launched, offering spacious interiors, safety features, advanced technology, and a smooth driving experience [3][5] Export and Global Presence - Since 2018, Yueda Kia has exported over 477,000 vehicles, generating sales of $5.13 billion, with products reaching 89 countries including Australia, New Zealand, and Mexico [9] - The company has also exported over 440,000 engines, with sales exceeding $1.06 billion, contributing to a balanced development strategy of domestic and international sales [9] Corporate Social Responsibility - Yueda Kia has invested over 56 million yuan in the Kia Home public welfare project over 16 years, involving 2,360 student volunteers and improving various community facilities [11] - The company has been recognized as one of the "Top 50 Public Welfare Projects" by the Chinese Academy of Social Sciences and awarded for its impactful charity initiatives [11] Brand Development - Yueda Kia became the main sponsor of the Jiangsu Provincial Urban Football League in Yancheng, enhancing its local brand influence through various events and community engagement [11] - The company organized fan support activities and showcased its global star products at local sports events, further promoting the Kia brand [11] Future Outlook - Yueda Kia aims to continue its commitment to "In China, For China," focusing on electrification and intelligent transformation while expanding its product matrix and service quality [12]

Core Viewpoint - The article highlights the evolution of the MPV market in China, emphasizing the shift towards family-oriented features and the importance of convenience, safety, and intelligent design in meeting the needs of modern families [1][9]. Group 1: Product Features - The Kia Carnival (嘉华) redefines the value of MPVs by integrating forward-thinking design, comfort, and advanced intelligent configurations [1][9]. - The Carnival features a spacious interior with dimensions of 5,155mm in length, 1,995mm in width, and 1,795mm in height, along with a wheelbase of 3,090mm, ensuring comfort for all passengers [3]. - The second row includes Nappa leather seats with electric adjustment, while the third row is equipped with child safety seat interfaces for easy installation [3][4]. Group 2: Storage and Utility - The Carnival offers a rear trunk space of 627L in seven-seat mode, surpassing competitors by over 100L, and features a 6:4 split-folding third row for expanded storage [4]. Group 3: Safety Features - The vehicle is equipped with a range of safety driving assistance systems, including navigation-based smart cruise control, forward collision assistance, and blind-spot collision avoidance [6]. - Unique features for families include safety exit assistance and a rear passenger reminder system to prevent leaving children in the vehicle [6]. Group 4: Design and Aesthetics - The Carnival adopts an "SUV Looking" design philosophy, moving away from the traditional, dull MPV image, appealing to contemporary family aesthetics [7][9].