日前，悦达起亚公布2025年8月销量达20974辆，连续6个月单月销量超2万辆；1-8月累计销量为165036辆，同比增长7%；8月整车生产20000 辆，1-8月累计生产163270辆，同比增长9.5%；与此同时，8月出口发动机11992台，1-8月累计出口83719台，产销持续呈现稳健增长态势。 值得一提的是，作为起亚血统纯正的全球车型，第一代嘉华(Carnival)自1998年上市至今，已历经27年经典传承与4代车型更迭，在全球范围内已赢得超 250万用户的青睐，是当之无愧的全球明星MPV。 入华二十余年来，悦达起亚始终坚守"在中国，为中国"的承诺，持续深耕中国市场，在产业电动化转型的浪潮中，悦达起亚秉持"强基固本，行稳致 远"的经营方针，持续聚焦产品战略优化、品牌形象提升、与渠道体系焕新，全方位增强其在中国市场的核心竞争力。 在产品方面，悦达起亚始终坚持践行"油电并行"的战略方向，一方面积极推动电动化转型，加快新能源产品布局；另一方面持续焕新经典燃油车型，以 多元化的产品矩阵全面覆盖不同细分市场的多元化出行需求。 日前，2026款起亚嘉华正式上市，新车继承了嘉华(Carnival)全球统一的卓越品质， ...

齐鲁晚报·齐鲁壹点 刘庆义 值得一提的是，悦达起亚的合资母公司——起亚，在全球体育赛事赞助领域有着深厚的积淀和广泛的布 局，长期以来都是国际足球联合会（FIFA）的官方合作伙伴，持续赞助世界杯，并赞助过多届欧洲 杯、欧联杯等足球赛事；同时，起亚还是NBA官方汽车合作伙伴、澳大利亚网球公开赛官方汽车合作 伙伴。而悦达起亚冠名赞助"苏超"盐城队，不仅为盐城队提供了强有力的支持，也意味着中国最火热的 城市足球联赛迎来了世界杯顶级赞助商。 日前，2025江苏银行江苏省城市足球联赛（以下简称"苏超"）迎来常规赛第八轮角逐，盐城队坐镇盐城 奥体中心体育场迎战常州队的挑战，球员在绿茵场上为城市荣誉而战，全力以赴为现场球迷奉献了一场 精彩的足球盛宴，最终，经过90多分钟的激烈角逐，盐城队5：0战胜常州队。 常州队此役虽未收获进球，但他们在赛场上的表现同样赢得了现场观众的阵阵掌声。面对实力强劲的盐 城队，常州队始终保持着顽强的拼搏精神，每一次积极的拼抢、奋力回防和不放弃的进攻尝试，都展现 出他们对胜利的渴望和对足球的热爱。虽未打破球队"一球未进、一场未赢"的魔咒，但常州队所呈现出 的永不言弃的精神和向上生长的力量更难能可贵，也 ...

Group 1 - The core viewpoint of the article highlights the significant commercial opportunities created by the Suzhou Super League (苏超), which has attracted a diverse range of sponsors and brands, transforming the landscape of sports marketing in China [1][27]. - The number of sponsors for the Suzhou Super League has increased from 6 to 26, with a five-tier sponsorship system established, indicating a robust commercial interest in grassroots sports events [2][27]. - Brands are employing innovative marketing strategies, such as localized sponsorships and interactive fan engagement, to deepen their connection with consumers and enhance brand visibility [4][10][30]. Group 2 - Major brands like Kia and Heineken are entering the Suzhou Super League sponsorship scene, showcasing a shift from traditional sponsorships to more localized and experiential marketing approaches [6][8]. - The economic impact of the Suzhou Super League extends beyond the matches, driving local tourism and increasing sales for local products, demonstrating a successful integration of sports and commerce [27][30]. - The sponsorship model has evolved, with initial sponsorship amounts ranging from 200,000 to 1.5 million RMB, now escalating to 3 million RMB due to heightened interest, reflecting the league's growing popularity [35][36]. Group 3 - The article identifies three key elements for successful brand marketing in the context of the Suzhou Super League: deep cultural engagement, user-friendly participation mechanisms, and precise integration of consumer experiences [37][40][41]. - Brands are encouraged to leverage cultural symbols and local narratives to resonate with consumers, moving away from generic marketing messages [38]. - The article emphasizes the importance of transforming spectators into active participants, fostering a sense of community and loyalty among consumers [40][46].

Core Viewpoint - Kia is transforming its brand philosophy to focus on emotional resonance and user needs, as demonstrated by the release of the brand film "Soaring from the Heart" in collaboration with director Gu Xiaogang [1][3][4]. Group 1: Brand Strategy - In the context of a slowing growth rate in the Chinese automotive market and evolving consumer demands, Kia recognizes a shift in car purchasing decisions from mere functional needs to emotional connections [3]. - The brand film aims to illustrate Kia's new concept of being a "human-centered mobility partner" by showcasing relatable stories of ordinary people [1][3]. - Kia's long-term strategy emphasizes "In China, for China," focusing on user needs and building emotional connections through diverse experiences [4]. Group 2: Film Narrative - The film "Soaring from the Heart" features three parallel stories that highlight the emotional significance of vehicles in everyday life, such as a rural teacher's dedication, a father's silent support for his daughter's dreams, and a young couple starting their new life with an EV5 as their wedding car [3][4]. - The narrative employs subtle storytelling techniques, avoiding dramatic conflicts and instead focusing on everyday moments, which resonate with the audience's understanding of life's essence [4]. - The film positions vehicles not just as transportation tools but as companions that accompany users through various life stages, reinforcing the idea that true companionship deepens over time [3][4].

在渠道与服务方面,悦达起亚同样不遗余力。今年以来,公司已与多家大型集团经销商达成合作,新入网经 销商达57家。同时,悦达起亚还与京东养车、天猫养车等平台达成战略合作,快速开发服务空白地级市的 售后服务网络,为消费者提供更加便捷、高品质的服务体验。 自品牌成立80余载以来,起亚始终坚持以技术立身、品质为先、用户至上的理念。未来,悦达起亚将继续 依托起亚全球的强大势能,以"全球化标准+本土化创新"为指引,为中国消费者带来更多高品质、高价值的 出行选择。 近日,悦达起亚正式公布了其2025年4月的销售业绩。数据显示,悦达起亚4月销量达到22,155辆,同比增长 11.8%,延续了年初以来的强劲增长势头。今年1-4月,悦达起亚累计销量攀升至78,707辆,同比增长12.7%, 进一步巩固了其在市场中的领先地位。 在生产端,悦达起亚同样表现出色。4月整车生产量达到22,200辆,同比增长6.9%,1-4月累计生产量达 77,900辆,同比增长17.2%。与此同时,悦达起亚在出口方面也取得了显著成绩,4月出口发动机12,791台,1-4 月累计出口量达43,129台,展现了其强大的国际市场竞争力。 面对中国汽车行业从电动 ...

Core Insights - Yueda Kia reported a strong sales performance with April 2025 sales reaching 22,155 units, an increase of 11.8% year-on-year, and cumulative sales from January to April reaching 78,707 units, up 12.7% [1] - The company is focusing on integrating global resources with local market demands in China, emphasizing a long-term commitment to the market [1][15] - The automotive industry in China is shifting its competitive focus from electrification to intelligent capabilities, marking a new phase of competition [1] Sales and Production - In April 2025, Yueda Kia produced 22,200 vehicles, a year-on-year increase of 6.9%, with cumulative production from January to April at 77,900 units, up 17.2% [1] - The company exported 12,791 engines in April, with a total of 43,129 engines exported from January to April, indicating robust growth in exports [1] Product Launches - The new Kia Sportage, known as the "global sales champion," was relaunched with a starting price of 115,800 yuan, setting a new value benchmark for compact SUVs [2] - The 2025 Kia Sportage features upgraded configurations tailored to Chinese consumers, including advanced comfort and intelligent driving assistance features [4] Strategic Initiatives - Yueda Kia is advancing its "oil-electric parallel" strategy while enhancing its export base in Yancheng, aiming for a global development framework [8] - The company has exported 418,000 vehicles since 2018, generating over $4.39 billion in export sales, with a diverse product matrix covering various segments [11] Future Plans - Yueda Kia plans to launch three high-quality new models in 2026 and will continue to develop electric vehicles based on Chinese consumer needs [13] - The company is enhancing its service network through partnerships with major dealers and online platforms to improve customer service experiences [13]