01 为了接住泼天富贵，品牌各显神通 苏超的热度还在继续。 如今竞争看点早已不局限在球场。赛场之外，各大广告冠名商的争夺也是相当有看头。 从最初仅有6家赞助商，到如今二十多家品牌争相入局，有数据显示，截至6月27日，苏超赞助商总数已达26家，此外还有2家公益支持单位，形成总冠名商、官方 战略合作伙伴、官方合作商、官方赞助商、官方供应商的五级赞助体系。这场票价仅5-20元的草根赛事，正以颠覆性的商业模式改写中国体育经济规则。 各家品牌的整活也是百花齐放。 有的是区域深度绑定。比如洋河全程赞助宿迁队，作为宿迁的城市名片，洋河股份不仅赞助冠名家乡队，还向球迷推出"旅游＋赠酒"的专属福利；维维股份冠名徐 州赛区，牵手家乡队伍徐州队组成徐州市维维股份足球队，球衣上展示了鲜明的品牌LOGO（标志）；南京本土企业、数字物流平台运满满则是官宣冠名苏超南京 队。 悦达起亚则是成为"2025江苏省城市足球联赛盐城赛区冠名商"，并且在接下来的主场比赛中，现场观赛的球迷，有机会赢取起亚EV5。值得一提的是，悦达起亚合 资母公司——起亚，长期以来都是国际足球联合会（FIFA）官方合作伙伴，并持续赞助世界杯，这意味着中国最火的城市足球联 ...

Core Viewpoint - Kia is transforming its brand philosophy to focus on emotional resonance and user needs, as demonstrated by the release of the brand film "Soaring from the Heart" in collaboration with director Gu Xiaogang [1][3][4]. Group 1: Brand Strategy - In the context of a slowing growth rate in the Chinese automotive market and evolving consumer demands, Kia recognizes a shift in car purchasing decisions from mere functional needs to emotional connections [3]. - The brand film aims to illustrate Kia's new concept of being a "human-centered mobility partner" by showcasing relatable stories of ordinary people [1][3]. - Kia's long-term strategy emphasizes "In China, for China," focusing on user needs and building emotional connections through diverse experiences [4]. Group 2: Film Narrative - The film "Soaring from the Heart" features three parallel stories that highlight the emotional significance of vehicles in everyday life, such as a rural teacher's dedication, a father's silent support for his daughter's dreams, and a young couple starting their new life with an EV5 as their wedding car [3][4]. - The narrative employs subtle storytelling techniques, avoiding dramatic conflicts and instead focusing on everyday moments, which resonate with the audience's understanding of life's essence [4]. - The film positions vehicles not just as transportation tools but as companions that accompany users through various life stages, reinforcing the idea that true companionship deepens over time [3][4].

齐鲁晚报·齐鲁壹点 刘庆义 日前，悦达起亚公布2025年4月销量达22,155辆，同比增长11.8%，1-4月累计销量达78,707辆，同比增长 12.7%；4月整车生产22,200辆，同比增长6.9%，1-4月累计生产77,900辆，同比增长17.2%；与此同时， 4月出口发动机12,791台，1-4月累计出口43,129台，均呈现了强劲的增长势头，"产销两旺"的发展格局 得到进一步巩固。 今年以来，中国汽车行业的竞争重心从电动化渗透向智能化能力方向迁移，市场正式进入"淘汰赛"下半 场。面对愈发激烈的竞争格局，悦达起亚基于"强基固本，行稳致远"的经营方针，坚定"在中国、为中 国"的长期主义理念，不断将起亚全球资源与中国市场的需求相结合，以全球统一标准的高价值产品和 高品质服务，为中国消费者带来超越期待的出行体验。 4月，起亚"全球销冠"狮铂拓界迎来焕新上市，新车以"全球品质+越级智能"叠加11.58万元起的限时焕 新起售价，刷新了合资紧凑SUV价值上限。作为"全球都市SUV开拓者"，狮铂拓界已历经五代车型更 迭、三十二年品质传承，2024年全球销量近59万辆，累计销量超780万辆，是以高品质、高价值享誉世 ...