Core Insights - The 2025 China International Service Trade Fair features a vibrant cultural and tourism service section, showcasing a variety of cultural and creative products that bridge ancient and modern cultures, enhancing cultural consumption [5][6][8] Group 1: Cultural and Creative Products - A range of innovative cultural products debuted at the fair, including the "Observation Bag" from "Beijing Gifts," designed to commemorate historical events, and an AI interactive plush toy modeled after the giant panda, appealing to families [5][6] - The fair introduced a dedicated sales area by the Beijing Cultural Relics Bureau, allowing easy access to popular cultural products that previously required long queues [6][8] Group 2: Integration of Traditional Culture - The theme of "Cultural + Non-Heritage" was prominent, with products like the Bubble Mart's non-heritage collection and Tangrenfang's AI-enhanced 3D figurines revitalizing traditional crafts [7][8] - Traditional crafts were showcased through hands-on experiences, such as handmade paper products, allowing attendees to engage directly with cultural heritage [7] Group 3: New Consumption Ecosystem - The fair emphasized transforming cultural consumption from merely purchasing products to enjoying experiences, exemplified by the "National Cultural Industry Innovation Experimental Zone" in Chaoyang District [9] - New IPs like "He Xi" and "Shui Yun Er" were launched, designed to attract younger audiences and promote cultural awareness through engaging products [9]

Core Insights - The 2025 China International Service Trade Fair features a popular cultural and tourism service section, showcasing a variety of cultural and creative products that bridge ancient and modern cultures, enhancing cultural consumption [1][19] Group 1: Product Launches and Innovations - A series of significant cultural products debuted at the fair, including the "观礼包" and a special acid plum drink from "Beijing Gifts," which became focal points of attention [3] - The Beijing Zoo introduced an AI interactive plush toy modeled after the giant panda, appealing to families with its engaging features [5] - The fair facilitated easy access to previously popular cultural products, with a dedicated sales area and outdoor market, showcasing items like AR fridge magnets and palace roof beast series [7] Group 2: Cultural Integration and Experience - The theme of "Cultural + Innovation" emerged prominently, demonstrating how traditional culture can be creatively transformed through cross-industry collaboration [8] - The combination of "Cultural + Intangible Heritage" was highlighted, with products integrating traditional crafts and modern technology, such as 3D-printed figurines [10] - The fair emphasized a shift in cultural consumption from merely purchasing products to enjoying immersive experiences [13] Group 3: New Cultural IPs and Market Trends - New cultural IPs like "河喜" and "水运儿" were launched, designed to engage younger audiences with the history of the Grand Canal through appealing merchandise [17] - The fair showcased a variety of cultural markets that combined culture with technology and sports, expanding consumer engagement [19] - The event illustrated that cultural products serve as mediums for cultural dialogue, reflecting both historical significance and contemporary trends [19]