Core Insights - The 2025 China International Service Trade Fair features a vibrant cultural and tourism service section, showcasing a variety of cultural and creative products that bridge ancient and modern cultures, enhancing cultural consumption [5][6][8] Group 1: Cultural and Creative Products - A range of innovative cultural products debuted at the fair, including the "Observation Bag" from "Beijing Gifts," designed to commemorate historical events, and an AI interactive plush toy modeled after the giant panda, appealing to families [5][6] - The fair introduced a dedicated sales area by the Beijing Cultural Relics Bureau, allowing easy access to popular cultural products that previously required long queues [6][8] Group 2: Integration of Traditional Culture - The theme of "Cultural + Non-Heritage" was prominent, with products like the Bubble Mart's non-heritage collection and Tangrenfang's AI-enhanced 3D figurines revitalizing traditional crafts [7][8] - Traditional crafts were showcased through hands-on experiences, such as handmade paper products, allowing attendees to engage directly with cultural heritage [7] Group 3: New Consumption Ecosystem - The fair emphasized transforming cultural consumption from merely purchasing products to enjoying experiences, exemplified by the "National Cultural Industry Innovation Experimental Zone" in Chaoyang District [9] - New IPs like "He Xi" and "Shui Yun Er" were launched, designed to attract younger audiences and promote cultural awareness through engaging products [9]

Group 1: Cultural Industry Development - The cultural industry is experiencing high-quality development driven by technological empowerment and accelerated ecosystem formation, becoming a strong engine for growth [1] - The 2025 China International Service Trade Fair showcases immersive technology experiences, traditional cultural innovation, and integrated cultural tourism services, redefining cultural experiences and communication [1] Group 2: Tourism Industry Transformation - The global tourism industry is undergoing profound structural adjustments, with AI and big data reshaping the tourism value chain and development patterns [2] - There is a call for the tourism sector to focus on digital empowerment, fostering new business models like digital virtual tourism and cultural experience tourism [2] Group 3: Cultural and Technological Integration - The integration of traditional culture and modern technology is evident at the service trade fair, with AI, VR, and AR technologies prominently featured [8] - Digital technologies are revitalizing traditional culture, enhancing audience engagement through personalized and interactive experiences [10][12] Group 4: Innovative Cultural Products - The fair features a variety of new cultural products, including collaborations with local parks and museums, showcasing over 506 new cultural items, with many making their debut [6] - Innovative products like AI digital guides and MR technology in exhibitions are enhancing visitor experiences and breaking traditional display limitations [10][12] Group 5: International Collaboration and Cultural Exchange - The event promotes international collaboration in tourism, encouraging resource sharing and information exchange among global tourism cities [2] - Activities celebrating cultural exchange and mutual learning are highlighted, with participation from various countries and organizations [7]

Core Insights - The 2025 China International Service Trade Fair features a popular cultural and tourism service section, showcasing a variety of cultural and creative products that bridge ancient and modern cultures, enhancing cultural consumption [1][19] Group 1: Product Launches and Innovations - A series of significant cultural products debuted at the fair, including the "观礼包" and a special acid plum drink from "Beijing Gifts," which became focal points of attention [3] - The Beijing Zoo introduced an AI interactive plush toy modeled after the giant panda, appealing to families with its engaging features [5] - The fair facilitated easy access to previously popular cultural products, with a dedicated sales area and outdoor market, showcasing items like AR fridge magnets and palace roof beast series [7] Group 2: Cultural Integration and Experience - The theme of "Cultural + Innovation" emerged prominently, demonstrating how traditional culture can be creatively transformed through cross-industry collaboration [8] - The combination of "Cultural + Intangible Heritage" was highlighted, with products integrating traditional crafts and modern technology, such as 3D-printed figurines [10] - The fair emphasized a shift in cultural consumption from merely purchasing products to enjoying immersive experiences [13] Group 3: New Cultural IPs and Market Trends - New cultural IPs like "河喜" and "水运儿" were launched, designed to engage younger audiences with the history of the Grand Canal through appealing merchandise [17] - The fair showcased a variety of cultural markets that combined culture with technology and sports, expanding consumer engagement [19] - The event illustrated that cultural products serve as mediums for cultural dialogue, reflecting both historical significance and contemporary trends [19]

Group 1 - The 2025 China International Service Trade Fair will feature a cultural tourism service section from September 10 to 14, focusing on the theme "Empowering Technology, Leading Creativity" [1] - The cultural enterprises in Beijing achieved a revenue of 1.22 trillion yuan in the first half of the year, representing a year-on-year growth of 13.3%, with new cultural business models contributing 880.88 billion yuan, a growth of 15.9% [1] - The fair will showcase the high-quality development achievements of Beijing's cultural industry, including new scenes, products, and services, emphasizing the integration of culture and technology [1] Group 2 - Innovative technologies are enhancing cultural tourism experiences, such as the 8K ultra-high-definition platform for opera performances and VR experiences that recreate historical sites [2] - AI technologies are being utilized to improve cultural tourism, with interactive digital humans and robots engaging with audiences [2] - The fair will highlight Beijing's historical and cultural resources, promoting the integration of digital technology and new media in cultural products [2] Group 3 - New creative approaches are being applied to classic cultural presentations, such as 3D recreations of cinematic scenes and innovative uses of traditional architecture [3] - The fair serves as a platform for deepening the integration of culture, commerce, and tourism, featuring themed attractions and cultural markets [3] - A total of 506 new cultural products will be showcased, including collaborations with local parks and unique designs from renowned artists [3]

Core Viewpoint - The 2025 China International Service Trade Fair (CIFTIS) will be held from September 10 to 14 in Beijing, focusing on the theme "Empowering Technology, Leading Creativity" in the cultural and tourism services sector [1] Group 1: Event Overview - The fair will feature four main sections: outstanding traditional Chinese culture, new cultural productivity, integration of culture and commerce, and overseas dissemination of cultural products [1] - A total of 456 enterprises will participate in the event, including 85 Fortune 500 and industry-leading companies [1] Group 2: Technological Integration - The cultural new productivity section will showcase cutting-edge technologies such as blockchain, AIGC, AR/VR, and film post-production, creating diverse "AI+" interactive experiences [2] - Notable exhibits include an 8K ultra-high-definition platform for live opera performances and a VR experience that replicates historical sites [2] Group 3: Cultural Innovation - The fair emphasizes the creative transformation and innovative development of traditional Chinese culture, focusing on Beijing's cultural heritage and utilizing digital technology and new media [2] - Various cultural IP displays will highlight the diversity and innovative vitality of the cultural industry [2] Group 4: Experience and Engagement - The event will feature immersive experiences such as a digital art exhibition and mixed-reality experiences that blend virtual and real-world elements [3] - The fair will also serve as a platform for deepening the integration of culture, commerce, and tourism, showcasing themed cultural markets and experiential spaces [3] Group 5: Product Launches and Services - During the fair, 506 new cultural products across 13 categories will be showcased, with over 20 items making their debut [4] - The event will highlight a full-chain service matrix for inbound tourism, promoting convenience for international visitors [4] Group 6: International Collaboration - The fair will include international cultural exchange activities, featuring book exhibitions and creative displays, inviting participation from over 20 countries and international organizations [4]