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北京“超现场”从技术突破到产业共赢的开放之路
Xin Lang Cai Jing· 2026-02-16 02:30
Core Viewpoint - The "Super Live" initiative in Beijing aims to leverage ultra-high-definition audiovisual technology to create immersive cultural experiences, allowing audiences across different regions to enjoy live performances and events simultaneously, thus promoting cultural resource sharing and enhancing the overall cultural landscape in China [2][3][5]. Group 1: Technological Foundation - The development of "Super Live" is based on a solid technological foundation, with the establishment of a collaborative center for ultra-high-definition video production and the formulation of local standards for AVS3 8K encoding and decoding [3][5]. - The initiative aims to transform traditional performances into widely accessible digital experiences, enabling audiences to enjoy top-tier productions from various locations [3][5]. Group 2: Cultural Consumption Scenarios - The integration of ultra-high-definition technology into both performing arts and sports events is expected to enhance audience engagement and increase foot traffic in related areas [5][7]. - The "Super Live" model is designed to cultivate public habits around ultra-high-definition viewing and promote awareness of ultra-high-definition consumption, contributing to the high-quality development of the audiovisual industry [5][7]. Group 3: Policy and Ecosystem Support - The release of the "Several Measures" document outlines a clear roadmap for the development of the "Super Live" industry, focusing on standard systems, core technology breakthroughs, and content support [7][9]. - Systematic policy support aims to address long-standing issues in the cultural sector and facilitate the establishment of a national platform for cultural resource sharing [7][9]. Group 4: Open Collaboration - "Super Live" seeks to address the uneven distribution of cultural resources across cities, enabling audiences in lower-tier cities to access high-quality performances [9][11]. - Collaborative efforts with various provinces are underway to explore commercial models for "Super Live," emphasizing the importance of cross-regional cooperation [9][11]. Group 5: Future Development - The upcoming "New Spring Waltz" concert is part of a series of "Super Live" events designed to enrich cultural life during the Spring Festival, showcasing a blend of music and dance [11][13]. - By 2026, the initiative plans to host over 20 premium "Super Live" events and establish a network of 100 terminals, with projections indicating significant economic and cultural benefits by 2030 [13].
“超现场”!京剧音乐会体育比赛都能看,完整片单在此!
Core Viewpoint - The Beijing Municipal Bureau of Radio and Television, in collaboration with various cultural institutions, is promoting a series of high-quality "super live" performances during the Spring Festival, utilizing ultra-high-definition audiovisual technology to enhance cultural content delivery [2][4]. Group 1: Event Overview - The "super live" performances will take place from January 26 to March 17, 2026, featuring 20 high-quality shows across 28 venues, totaling 52 performances [2]. - The initiative includes both offline performances and an online platform called "Cool Super Live" on Youku, aimed at enriching cultural offerings during the Spring Festival [2]. Group 2: Performance Highlights - Notable performances include "2026 New Spring Waltz" by the National Centre for the Performing Arts on February 14, which will be broadcasted in 25 theaters and cultural venues using "super live" technology [3][5]. - The Beijing Opera will present classic plays such as "Flower Field Mistake" and "Four Brothers Explore Mother" on February 20, with live broadcasts at various locations [3][23]. - The Northern Kunqu Opera will showcase "Peony Pavilion" on February 21, also utilizing "super live" technology for a wider audience reach [3][25]. Group 3: Cultural Impact - The initiative aims to promote traditional Chinese culture and enhance local cultural industries by digitizing cultural resources and providing immersive experiences [4]. - The collaboration with Youku for online streaming represents a new model for cultural consumption, combining paid live broadcasts with on-demand viewing options [4]. Group 4: Additional Programming - The Spring Festival programming includes a variety of genres such as music concerts, dramas, and sports events, with specific performances scheduled throughout the festival period [5][39]. - The Beijing 8K Digital Theatre will host public screenings of classic plays and sports events, further expanding the reach of cultural content [4].
家门口看国家大剧院精品音乐会!就在京西大悦城“超现场”
Group 1 - The core event is the live broadcast of the "New Spring Waltz" concert on February 14, 2026, at the National Grand Theatre, which will be accessible to audiences at various locations through advanced technology [1][3]. - The "Super Live" initiative, organized by the Beijing Municipal Bureau of Radio and Television in collaboration with other entities, aims to bring high-quality cultural content to a wider audience, enhancing the cultural experience during the Spring Festival [1][2]. - The concert will feature a diverse program conducted by Lü Jia, showcasing pieces like "Spring Festival Overture" and "Carmen Suite," designed to create a festive atmosphere for the audience [5]. Group 2 - The live broadcast will take place at multiple venues, including the CINITY theater at Jingxi Joy City, providing an immersive viewing experience through cutting-edge audiovisual technology [3][7]. - The initiative is part of a broader effort to enrich the cultural life of citizens during the Spring Festival, making high-end cultural events more accessible and affordable [2][5]. - The concert is expected to foster a sense of community and celebration, aligning with the themes of the Spring Festival and promoting cultural exchange through music and dance [5][8].
“十五五”时期北京将开展文化科技创新计划 培育文化新业态
Xin Lang Cai Jing· 2026-01-26 11:44
Group 1 - The core viewpoint of the article highlights Beijing's cultural and technological innovation plans during the "14th Five-Year Plan" and the upcoming "15th Five-Year Plan," focusing on the integration of culture and technology [1][3] - During the "14th Five-Year Plan," Beijing has made significant progress in cultural system reforms, with a "1+N" policy framework enhancing cultural productivity and leading to record-breaking audience numbers for events like the "Honor of Kings" professional league finals [3] - The city plans to establish key laboratories and demonstration bases for cultural and technological integration, accelerating the application of advanced technologies like artificial intelligence [3][4] Group 2 - Beijing aims to implement a major project-driven strategy to boost cultural and technological projects in key areas such as performing arts, publishing, and online audiovisual media [3] - The city will enhance the "ticket root +" model, promoting diverse business formats that encourage travel linked to cultural events, films, and exhibitions [4] - The tourism market is thriving, with the city receiving 390 million visitors, reflecting a year-on-year growth of 4.8%, indicating a strong recovery and interest in inbound tourism [3][4]
北京加快培育“超现场”产业
Xin Hua She· 2026-01-15 14:46
Core Viewpoint - Beijing is accelerating the development of the "super现场" (Super Live) industry ecosystem, focusing on building a nationwide digital audio-visual control center to enhance diverse application scenarios and achieve high-quality industry development [1][2]. Group 1: Industry Development Measures - The "super现场" industry is defined as a new digital cultural format that utilizes ultra-high-definition audio-visual technology and digital broadcasting systems to provide real-time filming, production, and transmission of live events, offering immersive experiences at multiple remote locations [1]. - Beijing will establish a standardized technical working group for "super现场" and focus on key technological breakthroughs, including high-performance 8K real-time encoding and decoding chips, high-resolution image sensors, and high-quality, reliable transmission technologies [1]. Group 2: Content Support and Innovation - The city will enhance support for quality content by promoting innovative applications of ultra-high-definition technology in "super现场" content production, establishing quality content evaluation standards, and nurturing exemplary "super现场" projects with innovation and demonstration effects [1]. - A content incubation platform will be created to provide technical guidance, creative incubation, and resource matching services for creators [1]. Group 3: Application Scenarios and Business Model Innovation - Beijing plans to develop flagship application scenarios for "super现场," equipped with advanced systems for ultra-high-definition production, transmission, and presentation [2]. - The city encourages various stakeholders in the industry chain, including technology service companies, content producers, and theater operators, to explore diversified business cooperation models such as "technology licensing + equipment leasing + content sharing + value-added services" [2]. - There will be a push for multi-format integration in "super现场" spaces, guiding theaters, commercial districts, and cultural spaces to upgrade their equipment and expand the coverage of "super现场" terminals [2].