Workflow
跟着影视去旅行
icon
Search documents
多项特色活动迎接“双节” 假日文旅市场亮点纷呈
Yang Shi Wang· 2025-09-18 06:00
各地还将围绕迎国庆、贺中秋、庆丰收打造各具特色的文旅场景。京津冀等地将推出区域联动的文旅消费活动,四川、重庆两地将推 出"跟着演出去旅行""美术馆之夜"等精品旅游线路和特色文旅消费场景。有关在线旅游平台将推出"跟着影视去旅行"迎国庆特色旅游线路及线 上线下融合文旅消费惠民活动,推广非遗美食特色旅游线路。 央视网消息:今年国庆假期叠加中秋节,文化和旅游部有关负责人17日表示,将推出丰富多彩的优质产品、特色活动和优惠措施。 文化和旅游部将组织各地推出观演赏剧、游历山河、中秋团圆、亲子游乐、夜间消费等优质产品。 文化和旅游部产业发展司司长缪沐阳称:"我们将正式启动'百城百区'文化和旅游消费三年行动计划,协调中国银联、金融机构、平台企 业推出消费券、支付满减等优惠以及入境旅游消费便利措施。各地也陆续出台扩大文旅消费的专项政策,将发放超过3.3亿元的消费补贴。" ...
擦亮广东消费IP,激活1.5亿人口市场潜力
Nan Fang Du Shi Bao· 2025-05-08 09:55
Core Viewpoint - The Guangdong Province has officially launched a detailed implementation plan to boost consumption, aligning with national strategies to enhance consumer confidence and stimulate economic growth [1][2][4]. Group 1: Implementation of Consumption Boosting Measures - The Guangdong plan emphasizes the development of consumption IPs such as "Yue Trade Nationwide," "Food in Guangdong," and "Guangdong Night Beauty," leveraging the province's geographical advantages to expand consumer demand [1][2]. - The plan includes initiatives to attract 1 million college graduates to Guangdong for employment and entrepreneurship, alongside training programs for over 780,000 skilled workers by 2025 [2][4]. - The plan aims to create a favorable business and living environment, benefiting the 1.5 billion population in Guangdong and enhancing the overall consumer market [4]. Group 2: Tourism and Cultural Consumption - During the recent May Day holiday, Guangdong's tourism market thrived, receiving 46.08 million visitors, a year-on-year increase of 18.7%, and generating tourism revenue of 29.5 billion yuan, up 20.3% [2]. - The plan also focuses on promoting inbound tourism, particularly from Hong Kong and Macau, capitalizing on policies that lower entry barriers and enhance travel opportunities [3]. - The 137th Canton Fair showcased over 30,000 exhibitors and nearly 73,000 booths, demonstrating its potential to drive consumption in various sectors, including hospitality and retail [3]. Group 3: Comprehensive Approach to Consumption - The Guangdong consumption boosting plan is not an isolated initiative but part of a broader strategy to improve residents' consumption capabilities and address public policy gaps [4]. - The plan aims to create a mature and expansive consumer market that is welcoming to visitors from various regions, enhancing the overall economic landscape of Guangdong [4].