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多项特色活动迎接“双节” 假日文旅市场亮点纷呈
Yang Shi Wang· 2025-09-18 06:00
Group 1 - The Ministry of Culture and Tourism will launch a variety of quality products, special activities, and discount measures during the National Day holiday combined with the Mid-Autumn Festival [1] - A three-year action plan named "Hundred Cities, Hundred Districts" will be officially initiated to boost cultural and tourism consumption, coordinating with financial institutions and platforms to offer consumption vouchers and payment discounts [3] - Over 330 million yuan in consumption subsidies will be distributed as part of the efforts to expand cultural and tourism consumption [3] Group 2 - Various regions will create unique cultural and tourism scenes to celebrate National Day, Mid-Autumn Festival, and harvest season, with collaborative activities in areas like Beijing-Tianjin-Hebei [7] - Sichuan and Chongqing will introduce premium travel routes and special cultural tourism consumption scenes, such as "Travel with Performances" and "Museum Night" [7] - Online travel platforms will launch themed travel routes and offline integrated cultural tourism consumption activities, promoting intangible cultural heritage food tourism routes [7]
擦亮广东消费IP,激活1.5亿人口市场潜力
Nan Fang Du Shi Bao· 2025-05-08 09:55
Core Viewpoint - The Guangdong Province has officially launched a detailed implementation plan to boost consumption, aligning with national strategies to enhance consumer confidence and stimulate economic growth [1][2][4]. Group 1: Implementation of Consumption Boosting Measures - The Guangdong plan emphasizes the development of consumption IPs such as "Yue Trade Nationwide," "Food in Guangdong," and "Guangdong Night Beauty," leveraging the province's geographical advantages to expand consumer demand [1][2]. - The plan includes initiatives to attract 1 million college graduates to Guangdong for employment and entrepreneurship, alongside training programs for over 780,000 skilled workers by 2025 [2][4]. - The plan aims to create a favorable business and living environment, benefiting the 1.5 billion population in Guangdong and enhancing the overall consumer market [4]. Group 2: Tourism and Cultural Consumption - During the recent May Day holiday, Guangdong's tourism market thrived, receiving 46.08 million visitors, a year-on-year increase of 18.7%, and generating tourism revenue of 29.5 billion yuan, up 20.3% [2]. - The plan also focuses on promoting inbound tourism, particularly from Hong Kong and Macau, capitalizing on policies that lower entry barriers and enhance travel opportunities [3]. - The 137th Canton Fair showcased over 30,000 exhibitors and nearly 73,000 booths, demonstrating its potential to drive consumption in various sectors, including hospitality and retail [3]. Group 3: Comprehensive Approach to Consumption - The Guangdong consumption boosting plan is not an isolated initiative but part of a broader strategy to improve residents' consumption capabilities and address public policy gaps [4]. - The plan aims to create a mature and expansive consumer market that is welcoming to visitors from various regions, enhancing the overall economic landscape of Guangdong [4].