Core Insights - The tourism market in the Guangdong-Hong Kong-Macao Greater Bay Area has seen a rapid increase in activity during the 15th National Games, with various attractions in Guangzhou launching themed events and promotional activities to stimulate travel related to the events [1][5]. Group 1: Event-Driven Tourism Initiatives - Guangzhou's major theme parks and attractions have introduced diverse themed activities that integrate sports spirit and ecological culture, alongside offering nearly one million free and discounted tickets to boost "sports + tourism" consumption [5][11]. - Travel agencies have launched a series of tourism products titled "Travel with the Events," which combine visits to iconic landmarks, cultural experiences, and local cuisine in the Greater Bay Area [7][9]. Group 2: Visitor Engagement and Discounts - During the National Games, many attractions in Guangzhou are offering free entry to registered athletes, coaches, and referees, as well as discounts for spectators who present their identification and event tickets [3][11]. - The introduction of unique dining experiences, such as tasting traditional Cantonese dim sum while enjoying performances on the Pearl River night cruise, enhances the visitor experience [9]. Group 3: Economic Impact - The National Games have significantly boosted tourism-related consumption in host cities, with flight bookings to Guangzhou, Shenzhen, and Zhuhai increasing by 26% year-on-year during the event [11]. - Guangzhou, as the city hosting the most events, has experienced a substantial rise in ticket sales for attractions and hotel bookings, contributing to an overall 20% increase in tourism consumption [11].

Core Insights - The tourism market in the Guangdong-Hong Kong-Macao Greater Bay Area has seen a rapid increase in popularity during the 15th National Games, with various attractions in Guangzhou launching themed activities and promotional offers to stimulate travel related to the events [1][5]. Group 1: Event Impact on Tourism - During the National Games, many attractions in Guangzhou offered free admission to registered athletes, coaches, and referees, as well as discounts for spectators [3]. - The event has led to a significant increase in ticket sales and hotel bookings in Guangzhou, contributing to a 20% year-on-year growth in overall tourism consumption [10]. - The official ticketing agency for the National Games and the Special Olympics has introduced travel packages that combine visits to iconic sites, cultural experiences, and local cuisine [5]. Group 2: Economic Growth and Consumer Behavior - The ticket sales for the National Games have driven a 26% year-on-year increase in flight bookings to cities like Guangzhou, Shenzhen, and Zhuhai [10]. - In Shenzhen, the "ticket root economy" has transformed event attendance into increased tourism revenue, with over 2,800 licensed products developed for the event [11]. - The demand for popular merchandise, such as blind boxes featuring event mascots, has surged, with sales increasing tenfold compared to pre-event levels [13]. Group 3: Visitor Statistics and Spending - Over 6.6 million service users are expected during the National Games period, with hotel and ticket sales seeing over a 10% increase, and transportation usage and spending rising by over 30% [15].