当前，我国资管行业正处于从"规模导向"向"价值导向"转型的关键阶段。现场多位行业人士提到，动态 变化的市场环境为银行理财行业的高质量发展带来诸多挑战和压力的同时，也为行业价值重塑提供重要 契机。 今年以来，低利率"资产荒"环境延续，债市波动有所加剧，居民财富配置转型趋势深化，大模型等AI技 术应用加速落地……多重变量共同构成资管行业所面临的市场环境。 "十四五"收官、"十五五"开局的重要节点，为资管行业重新审视自身未来的发展方向和转型路径提供了 合适的时机。12月27日至28日举办的中国财富管理50人论坛2025年会（十二届）（以下简称"年会"） 上，来自银行理财子公司的多位高管围绕银行理财在新时期的行业趋势、价值定位、能力跃迁、应对策 略等展开交流。 理财需求持续扩容 银行理财能力跃迁 在不确定因素有所增多的市场环境下，为了更好适应"十五五"时期经济社会高质量发展的需要，银行理 财作为链接居民财富投资和服务实体经济融资的重要桥梁，一方面需要在低利率环境下满足居民对更高 收益、更低波动的投资需求，另一方面要进一步提升服务实体经济质效，将更多资金引入科技创新等新 质生产力领域。这对银行理财子公司增强核心投研能力 ...

Core Viewpoint - The article emphasizes the importance of enhancing cross-border wealth management capabilities in response to the increasing integration of China's economy with the global market and the growing openness of China's capital markets. It highlights the launch of "Cross-Border Wealth Management Connect" 2.0 as a significant development in this context [1][5]. Group 1: Popular Cross-Border Wealth Management Products - Investors are showing a preference for various cross-border wealth management products, including dollar-denominated money market funds, bond funds, and index ETFs. These products are favored for their stability, liquidity, and potential for capital gains [2][3]. - The "Cross-Border Wealth Management Connect" 2.0 has introduced new investment options, allowing investors to avoid high premiums associated with QDII ETFs by providing access to cross-border ETFs [1][2]. Group 2: Global Asset Allocation Strategies - The increasing interconnectedness of global financial markets has made cross-border investment channels more diverse and accessible, leading to a more mature investment philosophy among investors [3][4]. - Investors are now more inclined to pursue global asset allocation strategies, diversifying across different asset classes and regions to achieve stable growth while managing risks effectively [3][4]. Group 3: Impact of "Cross-Border Wealth Management Connect" 2.0 - The launch of "Cross-Border Wealth Management Connect" 2.0 has seen high participation from investors, enhancing their investment experience and expanding their asset allocation options [5][6]. - The new regulations have lowered participation barriers for mainland investors and increased individual investment quotas, promoting greater engagement in the cross-border wealth management market [6][7]. Group 4: Challenges and Solutions in Cross-Border Wealth Management - The article discusses the regulatory and compliance challenges faced in cross-border wealth management, emphasizing the need for effective coordination between different regulatory systems [9][10]. - Financial institutions are encouraged to invest in resources for customer identity verification, risk assessment, and product information disclosure to ensure compliance and smooth operations [10][11]. Group 5: Marketing and Investor Education - Companies are focusing on enhancing investor education through various channels, including seminars and personalized consultations, to improve understanding of product risks [12]. - Emphasis is placed on utilizing digital tools to streamline processes and ensure that investors are well-informed about risks associated with their investments [12].