Core Viewpoint - The Sichuan cultural tourism market experienced a strong start in the New Year holiday, showcasing personalized and experiential consumption trends, with various activities attracting significant participation and interest from tourists [6]. Group 1: Market Performance - The New Year holiday theme of "cross-year" led to a surge in cultural tourism consumption, with products like "micro-vacations," "ice and snow tours," and "cultural heritage tours" gaining popularity among visitors [6]. - Chengdu's financial district hosted a light show titled "Chengdu Lights Up for You," attracting over 120,000 participants, while the first-ever "cross-year cruise" on the Jinjiang River was launched to enhance the festive atmosphere [6]. Group 2: Cultural Empowerment - Cultural initiatives significantly enhanced tourism, as seen in the "Poetic New Year" event at the San Su Temple in Meishan, which utilized cultural flash mobs to engage visitors and bring history to life [6]. Group 3: Emerging Consumption Scenarios - New consumption scenarios emerged, such as the "Rongcheng Joyful Events" at the Hejiang Pavilion marriage registration office, featuring a high-tech "smart blessing robot" to add a festive touch [6]. - A small music concert on Yulin West Road provided a relaxed atmosphere, reflecting the city's leisure lifestyle [6]. Group 4: Market Outlook - The activities during the New Year holiday not only enriched the winter lives of citizens and tourists but also successfully warmed up the market for the upcoming Spring Festival, injecting continuous momentum into winter tourism consumption in Sichuan [6].

Group 1 - The cultural and tourism market in Sichuan province experienced a strong start to the New Year, with 3.7086 million visitors and ticket revenue of 28.1035 million yuan, representing year-on-year increases of 12.45% and 51.19% respectively [1] - Various New Year activities were organized across the province, including the "Chengdu Lights Up" twin tower light show attended by over 120,000 people and the debut of the "New Year Cruise" along the Jinjiang River [2][3] - High-quality tourism products, particularly 5A scenic spots, attracted significant cross-regional travel, with 245,200 visitors and ticket revenue of 7.5587 million yuan, marking increases of 65.86% and 99% compared to the same period in 2025 [5] Group 2 - The demand for winter tourism surged, with 18 key ski resorts and 16 unique hot spring experiences catering to diverse visitor needs, and the launch of the immersive performance "West Ridge Snow" [7] - Cultural tourism gained popularity, with museums across the province offering special exhibitions, such as the "Civilization Rise and Ethnic Integration of the Tibetan Plateau" at the Sichuan Museum [7] - Safety measures were implemented to ensure a secure tourism environment, including a special meeting to address market order and safety inspections of tourist facilities [9]