Core Viewpoint - The article highlights the growing trend of museums and cultural venues becoming popular tourist destinations, driven by innovative exhibition formats and interactive experiences that enhance cultural tourism and consumer engagement [1][2][5]. Group 1: Innovative Exhibition Formats - Museums are increasingly adopting innovative exhibition formats to enhance visitor engagement and attract more tourists, thereby driving cultural tourism [2][6]. - Jiangsu province, with 362 registered museums, is optimizing cultural services and product offerings to boost the local economy, exemplified by the Xu Zhou Museum's interactive events during a local sports match [2][8]. - Nanchang is focusing on immersive and interactive exhibition experiences, utilizing modern technologies like AI, AR, and VR to transform visitors from mere observers to active participants [3][4]. Group 2: Cultural Tourism Development - Nanchang has established a new museum development model that integrates state-owned and non-state museums, enhancing the overall cultural tourism experience [3][6]. - The Nanchang New Fourth Army Museum upgraded its exhibitions to commemorate historical events, attracting significant visitor numbers and enhancing the city's cultural profile [4][6]. - The "museum fever" is contributing to the growth of themed tourism, with unique cultural IPs being developed, such as the "Golden Haihun" from the Haihunhou archaeological site [5][6]. Group 3: Enhanced Visitor Experience - Museums are upgrading their services to accommodate increasing visitor numbers, with policies in place to extend opening hours and enhance cultural product offerings [8][9]. - Interactive experiences and performances are being integrated into museum visits, providing a multi-sensory experience that combines history with modern technology [9][10]. - The development of digital cultural products and the promotion of "smart museums" are key strategies for making cultural heritage more accessible and engaging for the public [9][10].

Group 1 - The popularity of cultural and historical sites, such as museums and heritage parks, has surged during the summer, transforming them into favored destinations for tourists and educational experiences [1] - The Xixia Tombs in Ningxia, recently added to the World Heritage List, saw a 280% year-on-year increase in ticket bookings, indicating a strong interest in the site and its surrounding amenities [3] - The Liangzhu Archaeological Site Park in Zhejiang has introduced a VR space that digitally reconstructs ancient life, enhancing visitor engagement and educational value [5] Group 2 - Museums across the country are launching new exhibitions, fostering diverse inter-museum exchanges and reaching a broader audience, such as the Guangdong Museum's new exhibition featuring significant artifacts from Henan [7] - Educational tourism is on the rise, with over 400,000 visitors recorded in Dali's Wenshan Ancient City, where 40% of visitors are part of study tours, highlighting the growing market for educational travel [9]

Core Insights - During the "May Day" holiday, over 60.49 million visitors attended museums in China, marking a 17% year-on-year increase and setting a new historical record [1] Group 1: Visitor Statistics - The total number of visitors to museums across China reached 60.49 million during the holiday period, with a significant increase compared to the previous year [1] - Popular museums such as the Palace Museum, the National Museum of China, and the Shaanxi History Museum experienced high demand, making tickets hard to obtain [3] - Several provinces, including Shaanxi, Jiangsu, Zhejiang, Hebei, Shandong, Henan, Guangdong, and Sichuan, each welcomed over 3 million visitors to their museums [3] Group 2: Special Exhibitions and Events - The Palace Museum hosted four major exhibitions to celebrate its centenary, featuring renowned artworks such as Monet's "Water Lilies" and Song Huizong's "Dragon Stone" [3] - The Anhui Museum's new exhibition achieved a record attendance of 25,500 visitors in a single day, the highest since its opening 69 years ago [3] - National archaeological parks organized over 370 themed activities, including exhibitions, performances, and cultural markets, attracting 3.31 million visitors from May 1 to May 5, with 11 parks exceeding 100,000 visitors [4]