Supportion Status Matter 8 1 e . 2 Chengdu Yulin International Airport -11 成都指头艺术 Ele 261 航班动态 线路线 成都街头艺术 ≤1 101 12 22 2 9 are and the - Acres of the sig .. .. . e e "跨年"成为元旦假期主题，文旅消费呈现个性化、体验式特征。"微度假""冰雪游""文博游"等产品受到游客青 睐。四川各地精心策划的跨年活动人气高涨：成都金融城双子塔"成都 为你点亮"灯光秀吸引超12万人现场参与， 夜游锦江首次推出"跨年游船"，营造出热烈祥和的节日氛围。 文化赋能旅游趋势明显。眉山三苏祠"诗意迎新 苏祠雅趣"活动通过文化快闪活化历史，吸引众多游客驻足。 冰雪旅游成为一大亮点。巴中市巴州区天马山国家森林公园在元旦期间迎来今冬初雪，银装素裹的景致吸引众多 游客前往赏雪游玩。 新兴消费场景不断涌现。成都市合江亭婚姻登记处开展"蓉城囍事·锦遇良缘"活动，科技感十足的"智能送福官"机 器人增添喜庆气息；玉林西路街头小型音乐会则以轻松惬意的氛围，展现城市休闲生活的温度。 元旦假期， ...

冰雪旅游持续火爆。阿坝州羌人谷滑雪场、九鼎山·太子岭滑雪场接待量均达最大承载量；眉山瓦屋山景区推 出冰雪嘉年华、冰雪登山挑战赛、"幻雪奇缘"NPC巡游等活动，连续两天游客预约人数达上限；达州巴山大峡 谷、八台山与飞云温泉联动，打造"冰火两重天"体验，接待游客2.2万余人次。城郊休闲游持续升温，以短途自 驾、近郊游览、周边打卡为代表的"微度假"备受游客青睐。绵阳安州罗浮山温泉各温泉酒店预订率达100%。开放 式景区、古镇、文博场馆等成热门目的地，绵阳平武报恩寺化身"大明风华"沉浸式体验地，成为游客争相打卡热 门地标。 新场景新业态激发消费。成都持续推出涵盖潮流、科技等文旅活动100余场次；乐山大佛景区开展机器人天团 表演，推出Vlog自助拍摄体验；宜宾南溪"三江润艺·非遗焕新"民间文艺精品展吸引大批游客；南充"江东新年音 乐节暨消费博览会"、巴中恩阳梦华录街区"非遗火龙音乐会"，打造沉浸式音乐盛宴；"绵州记忆"国家级夜间文化 和旅游消费集聚区推出"国潮幻夜·绵州纪"文旅主题活动。（记者 吴梦琳） 1月1日，成都蒲江县第一届"村糖会"在西来古镇火热开启，游客和村民同享节日欢乐。 江澜 摄（C视觉） 1月2日，元旦 ...

冰雪旅游持续火爆。阿坝州羌人谷滑雪场、九鼎山·太子岭滑雪场接待量均达最大承载量；眉山瓦屋山景区推出冰 雪嘉年华、冰雪登山挑战赛、"幻雪奇缘"NPC巡游等活动，连续两天游客预约人数达上限；达州巴山大峡谷、八 台山与飞云温泉联动，打造"冰火两重天"体验，接待游客2.2万余人次。城郊休闲游持续升温，以短途自驾、近郊 游览、周边打卡为代表的"微度假"备受游客青睐。绵阳安州罗浮山温泉各温泉酒店预订率达100%。开放式景区、 古镇、文博场馆等成热门目的地，绵阳平武报恩寺化身"大明风华"沉浸式体验地，成为游客争相打卡热门地标。 新场景新业态激发消费。成都持续推出涵盖潮流、科技等文旅活动100余场次；乐山大佛景区开展机器人天团表 演，推出Vlog自助拍摄体验；宜宾南溪"三江润艺·非遗焕新"民间文艺精品展吸引大批游客；南充"江东新年音乐 节暨消费博览会"、巴中恩阳梦华录街区"非遗火龙音乐会"，打造沉浸式音乐盛宴；"绵州记忆"国家级夜间文化和 旅游消费集聚区推出"国潮幻夜·绵州纪"文旅主题活动。 本报讯（四川日报全媒体记者 吴梦琳）1月2日，元旦假期第二天，记者从省文化和旅游厅获悉，截至当天15时， 全省纳入统计的867家A级旅 ...

（来源：经济日报） 转自：经济日报 沉浸于乐园狂欢、陶醉于自然奇观、探索特色城镇、享受域外风情……游客以各自喜爱的方式，开启 2026年第一场旅行。 2026年元旦，文旅市场迎来"开门红"，记者从多家旅行社和在线旅游平台了解到，元旦旅游市场呈现出 玩法更个性、体验更深入、目的地更多元等特点，上海、北京、广州、成都、西安、南京、重庆、三 亚、厦门、哈尔滨等城市成为热门目的地。 "跨年游"成热门 全国多地举办了丰富的跨年活动，吸引了众多海内外游客。马蜂窝目的地研究院副院长王晓雪介 绍："用充满仪式感的方式迎接新年，已成为众多年轻游客的首选。近半个月'跨年好去处'相关搜索热 度环比增长150％。其中，本地及周边短途游占比达73.4％，惬意的跨年游持续风行。" "2026年在石景山游乐园参加跨年活动，仿佛找回了儿时迎新年的记忆。"北京90后杨欣说。 氛围感十足且活动丰富的主题乐园是年轻人跨年狂欢的热门目的地。石景山游乐园市场部负责人屈莎莎 向记者介绍："乐园的跨年活动丰富多彩，有非遗打铁花、城堡焰火秀、音乐舞台表演、梦幻星光花车 巡游、新年倒计时等，园区还会定时人工降雪，为游客营造浪漫的跨年氛围。" 一些网红城市和县 ...

"'姑苏城外寒山寺，夜半钟声到客船。'去苏州看演唱会，到得早顺便去了一趟寺庙，赶在关门前10分钟进去，里面几乎没有游客，只有下课的僧人和悠 闲的"寺猫"。近处树影婆娑，远方烟雾缭绕，跟修行之人在这一刻共鸣了。" 00后秦云分享她最近一年的旅行经历，似乎都是在这样的演唱会和出差间隙完成的。提前半年找目的地、规划行程的时刻越来越少，反而每次都能尽兴而 归。 回顾2025年，年轻人把Citywalk、20分钟公园效应、Wildeat玩出花，新生代的旅行方式方式和意义似乎都在被重新定义。他们抛弃了网红打卡、按图索 骥，随时随地"借"一段人生，只为体验同样鲜活的精彩片段。 过去，旅行对于大部分人来说是有目的的奔赴诗意和远方，是逃离现实喧嚣。现在，新生代旅行者，把旅行无缝塞进山川村落里，塞到演唱会前，塞到体 育赛事后，塞进路边的小吃摊里…… "人"真正成了旅行的主角，文旅活了，开始走心了。"微度假"、"情绪文旅"、"在地营销"、"文旅局听劝"……聚焦真实需求，文旅真正成了「活在当下」 的延伸。 文旅不是终点的风景，而是融在生活里，它或许就是生活本身。 微度假里要生活感 资本与算法为传统旅行构建了一角精神荒漠，而新一代"都 ...

Core Insights - The article highlights a shift in Chinese consumer behavior from material purchases to experiential consumption, indicating a new economic engine focused on service consumption [4][6] - Service consumption in China has reached 46.8% of total consumption, showing significant growth potential compared to developed countries where it stands at around 60% [4][6] - Expanding service consumption is presented as a pragmatic approach to stabilize economic growth and improve people's livelihoods [4][6] Group 1: Strategies for Expanding Service Consumption - The first strategy involves relaxing entry barriers to allow more social capital into sectors like elderly care, childcare, cultural tourism, and housekeeping, as well as introducing international quality medical and educational models [5][6] - The second strategy focuses on integrating various business formats to enhance consumer experiences, utilizing digital technology, cultural content, and physical spaces to create immersive experiences [6][7] Group 2: Long-term Implications - Service consumption is characterized as a long-term benefit rather than a short-term stimulus, with the potential to contribute significantly to high-quality economic development as supply becomes richer and income stabilizes [7]

Core Viewpoint - The rise of "micro-vacations" reflects a shift in travel preferences among consumers, emphasizing relaxation and proximity over traditional long-distance travel experiences [4][5][10]. Group 1: Market Trends - The tourism consumption market during the May Day holiday showed significant growth, with a trend towards "micro-vacations" in less crowded, non-typical destinations [4][5]. - "Micro-vacation" is characterized by short trips (two to three days) to nearby locations, offering advantages in terms of cost, frequency, and emotional value compared to traditional tourism [4][5]. - According to Ctrip's pre-holiday report, this year's travel consumption exhibited three main characteristics: long-term explosive growth, increased cross-border travel, and a notable rise in consumption in lower-tier cities [4]. Group 2: Consumer Behavior - The emergence of "micro-vacations" indicates a transformation in travel attitudes, with travel becoming a more regular choice rather than a high-cost luxury [5]. - Enhanced tourism infrastructure, improved service quality, and a diverse range of products have made local travel more accessible and appealing [5]. - "Micro-vacations" are becoming a standard option in holiday economics, aligning with people's desire for relaxation and avoiding the burdens of long-distance travel [5]. Group 3: Economic Impact - "Micro-vacations" contribute positively to rural revitalization by leveraging local resources and cultural heritage to develop unique accommodations and tourism experiences [9]. - Various "micro-vacation" projects have attracted significant tourist numbers, boosting local economies and promoting cultural heritage [9]. - The development of the "micro-vacation" market is expected to inject new momentum into the tourism industry, leading to increased visitor frequency and diverse business models [10].