Group 1: Travel Market Trends - The domestic flight ticket bookings for the New Year's holiday have exceeded 2.71 million, a year-on-year increase of approximately 35% [1] - International flight ticket bookings have surpassed 330,000, with a year-on-year growth of about 7% [1] - The trend shows that young consumers are increasingly willing to spend on experiential travel, emphasizing emotional value and social experiences [2] Group 2: Popular Destinations and Activities - Popular destinations include ice and snow locations like Harbin and Changchun, with ticket prices for flights to Harbin increasing over 100% compared to early December [4] - The demand for cultural experiences and traditional activities, such as temple blessings, is also rising, with significant increases in bookings for related accommodations [3] - The trend of attending concerts for New Year's celebrations is gaining popularity, with cities hosting such events seeing a notable increase in hotel and flight bookings [2] Group 3: International Travel Insights - Young travelers are utilizing vacation days to extend their New Year's holiday into longer trips, with destinations like Argentina and Portugal seeing booking increases of over 400% [6] - Short-haul international destinations such as South Korea and Vietnam are particularly popular due to lower ticket prices, with flight bookings to Seoul increasing by 3.3 times year-on-year [7] - The upcoming Spring Festival is expected to further boost travel demand, with hotel bookings for popular destinations already showing over 100% growth compared to last year [7]

Group 1 - The tourism market is experiencing a surge in activity as the New Year and Spring Festival holidays approach, with diverse holiday durations contributing to varied consumer scenarios and growth momentum [1] - Data from Qunar indicates that many cities are hosting New Year's concerts, significantly boosting local cultural and tourism consumption, with hotel bookings in Nanning increasing by 17 times year-on-year [2] - The top ten cities for hotel bookings during the New Year period include Guangzhou, Nanning, Shanghai, and Beijing, with overall hotel orders increasing by over three times compared to the previous year [3] Group 2 - Spring and autumn tourism reports a more than 60% year-on-year increase in travel bookings for the New Year holiday, with both domestic and outbound travel bookings exceeding 50% growth [5] - The domestic travel market is seeing a dual trend of "ice and snow" and "warm winter" tourism, with destinations like Changbai Mountain and Sanya attracting significant interest [5] - Tujia reports a 1.4 times increase in bookings for standalone villas during the New Year, with the post-00s generation becoming the main consumers of homestays [7] Group 3 - The outbound travel market is expanding, with destinations like Phuket, Bangkok, and Jeju Island becoming popular alternatives due to recent travel adjustments in Japan [8] - Long-haul outbound travel is gaining attention, particularly with the popularity of the "Aurora Tour" in Murmansk, Russia, following the introduction of a 30-day visa-free policy for Chinese citizens [8]