Core Insights - The tourism market in China is experiencing a significant surge during the 2026 New Year holiday, with a 20.3% year-on-year increase in cross-regional travel, totaling 207.475 million trips on January 1 [1][3]. Group 1: Travel Trends - The demand for "leave-selling travel" and "holiday-packing travel" is notably increasing, with 90% of travel products already booked for the New Year holiday [6]. - The primary demographic for these travel trends is the younger generation aged 25-35, indicating a shift towards a younger traveler base [6]. - There is a 40% increase in inquiries and bookings for corporate team-building travel, with group sizes typically ranging from 30 to 50 people [6]. Group 2: New Year Celebrations - The desire for a celebratory experience during the New Year is driving tourism, with many young people attending concerts and events to mark the occasion [7][9]. - Cities like Guangzhou, Chongqing, Beijing, and Chengdu are seeing a rise in flight bookings for New Year celebrations, with hotel bookings in Nanning increasing by 17 times due to special events [9]. Group 3: Seasonal Tourism - The trend of "ice and snow tourism" is gaining traction, with traditional winter destinations like Harbin seeing a 300% increase in popularity on travel platforms [10][12]. - Southern tourists are traveling north for winter experiences, while northern tourists are heading south to escape the cold, highlighting a diverse travel pattern [10][12]. Group 4: Duty-Free Shopping - Duty-free shopping is becoming a major attraction for tourists in Hainan, with significant increases in flight bookings to Haikou and Sanya, up 81% and 96% respectively [14]. - The appeal of relaxing beach vacations combined with shopping is driving demand for these destinations [14]. Group 5: Future Expectations - The tourism market is expected to continue its upward trend, especially with the upcoming long Spring Festival holiday, which is anticipated to attract more international tourists [15].

Group 1: Travel Market Trends - The domestic flight ticket bookings for the New Year's holiday have exceeded 2.71 million, a year-on-year increase of approximately 35% [1] - International flight ticket bookings have surpassed 330,000, with a year-on-year growth of about 7% [1] - The trend shows that young consumers are increasingly willing to spend on experiential travel, emphasizing emotional value and social experiences [2] Group 2: Popular Destinations and Activities - Popular destinations include ice and snow locations like Harbin and Changchun, with ticket prices for flights to Harbin increasing over 100% compared to early December [4] - The demand for cultural experiences and traditional activities, such as temple blessings, is also rising, with significant increases in bookings for related accommodations [3] - The trend of attending concerts for New Year's celebrations is gaining popularity, with cities hosting such events seeing a notable increase in hotel and flight bookings [2] Group 3: International Travel Insights - Young travelers are utilizing vacation days to extend their New Year's holiday into longer trips, with destinations like Argentina and Portugal seeing booking increases of over 400% [6] - Short-haul international destinations such as South Korea and Vietnam are particularly popular due to lower ticket prices, with flight bookings to Seoul increasing by 3.3 times year-on-year [7] - The upcoming Spring Festival is expected to further boost travel demand, with hotel bookings for popular destinations already showing over 100% growth compared to last year [7]

Core Viewpoint - The article emphasizes the importance of boosting tourism consumption as a key strategy for economic recovery and growth during the 14th Five-Year Plan period, highlighting new trends in tourism consumption that are becoming more popular and diverse [1]. Group 1: Trends in Tourism Consumption - Tourism consumption is becoming more popular among the general public, with increased participation from diverse age groups, including youth and seniors, contributing significantly to the growth of domestic tourism [2]. - The way people consume tourism is becoming more integrated into daily life, facilitated by advancements in transportation and technology, allowing for spontaneous travel experiences [2]. - The spaces where tourism consumption occurs are diversifying, moving beyond traditional attractions to include various engaging scenarios that resonate with consumers' emotions and interests [3]. - The content of tourism experiences is becoming more varied, with a shift towards deeper, more meaningful experiences that reflect cultural and personal growth, such as green tourism and cultural tourism [3]. Group 2: Economic Impact and Data - In the first three quarters of the year, domestic residents made 4.998 billion trips, spending 4.85 trillion yuan, representing year-on-year growth of 18% and 11.5% respectively, indicating tourism consumption's role as a critical driver for economic recovery [4]. - The retail sales of services in China grew by 5.4% year-on-year, with cultural and recreational services seeing growth rates exceeding 10%, further underscoring the significance of tourism consumption in the broader economy [4]. Group 3: Strategic Recommendations - The industry should focus on guiding and analyzing tourism consumption expectations to enhance consumer confidence and meet the demand for high-quality tourism products and services [5]. - There is a need for in-depth research on tourism consumption demand, utilizing technology and data analysis to understand the needs of various consumer groups, including seniors and families [6]. - Expanding and improving the quality of tourism supply is essential, requiring innovation in new products and services while also enhancing existing offerings to attract consumers [6]. - Optimizing the tourism consumption environment is crucial, necessitating a balance between market forces and government support to protect consumer rights and enhance the overall tourism experience [7].