Core Insights - The domestic tourism market in China is experiencing a vibrant mix of "ice and snow" and "warm sunshine" during the year-end period, with "cross-regional travel" becoming a notable trend this winter [1] - As the New Year holiday approaches, there is a surge in demand for "post-holiday travel" and "leave-splitting travel," leading to a peak in cultural and tourism consumption [1] - Online travel platforms report significant increases in bookings for flights, hotels, and homestays during the New Year holiday, indicating strong vitality in both domestic and outbound tourism markets [1] Domestic Tourism Trends - Ice and snow tourism is dominating the market during the New Year holiday, with popular destinations like Jilin's Changbai Mountain and Harbin's snow resorts seeing ticket sales increase by 2.7 times and 2 times respectively [1][2] - The demand for ice and snow tourism is extending to southern regions, with places like Sichuan's Jiuzhaigou and Yunnan's Jiaozi Snow Mountain experiencing a 100% increase in ticket bookings [2] - Young travelers, particularly those born in the 1980s and 1990s, are the main force behind the surge in travel, accounting for over 70% of bookings [2] Accommodation Insights - Hotel bookings in popular cities during the New Year holiday have tripled year-on-year, with high-end hotels seeing a fivefold increase in orders [3] - Harbin continues to lead in homestay bookings, with a 15-fold increase in reservations around the Wansui Mountain Martial Arts City in Kaifeng [5] Short-Distance Travel Preferences - Short-distance micro-vacations are becoming mainstream, with popular train routes concentrated within a "4-hour high-speed rail circle," catering to the demand for flexible travel options [7] - Hotel bookings in smaller cities are also seeing significant growth, with some counties experiencing increases of over five times [8] Outbound Tourism Growth - The inbound and outbound tourism markets are both showing strong growth, with inbound hotel search heat increasing by over 150% and outbound flight bookings exceeding 620,000 [16] - Popular outbound destinations include Bangkok, Seoul, and Hong Kong, with flight bookings to Seoul increasing by 3.3 times year-on-year [21] Event-Driven Travel - Events such as New Year's Eve concerts and fireworks shows are driving tourism, with searches for related activities increasing by over 500% [15] - Major cities are hosting various New Year activities, enhancing the festive atmosphere and attracting tourists [13]

Core Insights - The tourism market is experiencing significant growth as the New Year and Spring Festival holidays approach, driven by diverse holiday durations and increased consumer spending [3] Group 1: New Year Events and Travel Trends - Major cities are hosting New Year concerts, leading to a surge in local tourism. For instance, hotel bookings in Nanning increased by 17 times year-on-year, surpassing major cities like Shanghai and Beijing [4] - In Guangzhou, hotel bookings around the concert venue increased by 13 times, with overall hotel reservations in the city growing nearly 3 times [5] - Popular destinations for New Year travel include Beijing, Guangzhou, Shanghai, and Sanya, with hotel bookings in these cities seeing significant increases [9] Group 2: Winter and Warm Weather Tourism - The domestic travel market is witnessing a dual trend of "ice and snow" tourism alongside "warm winter" tourism, with overall travel bookings for the New Year holiday up over 60% year-on-year [8] - Changbai Mountain is a top choice for snow tourism, with bookings doubling compared to last year, while Sanya is favored for warm winter getaways [8] Group 3: Accommodation Trends - The trend of renting entire villas for New Year celebrations is on the rise, with bookings for standalone villas increasing by 1.4 times [11] - The popularity of homestays among the younger generation (00s) is evident, with their bookings accounting for 52% of total homestay reservations, marking a 1.7 times increase [11] Group 4: International Travel Growth - The outbound travel market is expanding, with destinations like Phuket, Bangkok, and Jeju Island becoming popular alternatives due to travel adjustments in Japan [13] - Russia has emerged as a top long-haul destination, particularly after the introduction of a 30-day visa-free policy for Chinese citizens, leading to a surge in bookings for trips to Murmansk [13]

Group 1 - The tourism market is experiencing a surge in activity as the New Year and Spring Festival holidays approach, with diverse holiday durations contributing to varied consumer scenarios and growth momentum [1] - Data from Qunar indicates that many cities are hosting New Year's concerts, significantly boosting local cultural and tourism consumption, with hotel bookings in Nanning increasing by 17 times year-on-year [2] - The top ten cities for hotel bookings during the New Year period include Guangzhou, Nanning, Shanghai, and Beijing, with overall hotel orders increasing by over three times compared to the previous year [3] Group 2 - Spring and autumn tourism reports a more than 60% year-on-year increase in travel bookings for the New Year holiday, with both domestic and outbound travel bookings exceeding 50% growth [5] - The domestic travel market is seeing a dual trend of "ice and snow" and "warm winter" tourism, with destinations like Changbai Mountain and Sanya attracting significant interest [5] - Tujia reports a 1.4 times increase in bookings for standalone villas during the New Year, with the post-00s generation becoming the main consumers of homestays [7] Group 3 - The outbound travel market is expanding, with destinations like Phuket, Bangkok, and Jeju Island becoming popular alternatives due to recent travel adjustments in Japan [8] - Long-haul outbound travel is gaining attention, particularly with the popularity of the "Aurora Tour" in Murmansk, Russia, following the introduction of a 30-day visa-free policy for Chinese citizens [8]

Core Insights - The winter flight schedule for China's civil aviation will commence on October 26, 2025, with Urumqi Airlines optimizing its route network by launching new flights connecting Haikou, Fuyang, and Urumqi, catering to the growing demand for winter tourism [1][3] Route Details - The Haikou-Fuyang-Urumqi route will start on October 27, with flights operating every Monday, Wednesday, and Friday. The outbound flight UQ3511 departs Haikou at 07:50 and arrives in Fuyang at 10:20, then continues to Urumqi, arriving at 15:50. The return flight UQ3522 departs Urumqi at 17:20 and arrives back in Haikou at 01:15 the next day [1] - The Haikou-Panzhihua-Urumqi route will commence on October 26, with flights scheduled for Tuesday, Thursday, Saturday, and Sunday. The outbound flight UQ3525 departs Haikou at 07:50, arriving in Panzhihua at 10:10, and then continues to Urumqi, arriving at 15:05. The return flight UQ3526 departs Urumqi at 17:00 and arrives back in Haikou at 23:25 [2] Market Strategy - Urumqi Airlines is strategically targeting the dual flow of tourists during winter, with routes designed to connect southern coastal areas with central and northwestern regions of China. This approach aims to meet seasonal and regional travel demands, enhancing the travel experience by combining beach destinations with cultural and winter attractions [3] - The airline has introduced promotional ticket prices, with one-way fares starting at 320 yuan from Haikou to Panzhihua, 390 yuan from Panzhihua to Haikou, 420 yuan from Haikou to Fuyang, 580 yuan from Fuyang to Haikou, and 650 yuan from Haikou to Urumqi (taxes not included) [3]