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“流量”化为“留量”“销量” 上海打造国际消费中心城市
Zheng Quan Shi Bao· 2025-07-09 18:21
Core Insights - Louis Vuitton's "Giant Ship" building in Shanghai has sparked a new wave of consumer enthusiasm, aligning with Shanghai's efforts to become an international consumption center [1][2] - Shanghai's "first launch economy" is rapidly developing, with a significant increase in the number of first stores and flagship stores, making it a preferred destination for international brands [2][3] - The city is experiencing a surge in inbound tourism, with a notable increase in foreign visitors and consumption, driven by favorable policies such as visa exemptions [4][5] Group 1: First Launch Economy - Shanghai has become a leading city for the "first launch economy," with 364 new first stores opened from January to May, including 10 global and Asian first stores [2][3] - The city has a high concentration of global retailers, ranking second among global cities, with over 90% of world-renowned high-end brands present [2][3] - The local government has introduced supportive measures for the first launch economy, including a new policy version that facilitates customs clearance for imported goods [3] Group 2: Inbound Tourism - Shanghai has seen a 38.5% year-on-year increase in inbound tourists, totaling 4.248 million visitors in the first half of the year [4] - The sales of tax refund goods for departing tourists have increased by 85%, with "immediate refund" sales rising by 28.1 times [4][5] - Challenges remain in multilingual services and information accessibility for tourists, indicating areas for improvement in the tourism sector [4][5] Group 3: Consumption Activation - The Shanghai government has prioritized boosting consumption and investment efficiency as a key task for 2025, implementing a "policy + activity" dual-drive approach [6] - The "One Festival Four Seasons" initiative aims to sustain consumer engagement throughout the year, with various events planned to stimulate spending [6] - The "Five-Five Shopping Festival" has generated significant consumer activity, with total offline spending reaching 378.4 billion yuan, a 10% year-on-year increase [6] Group 4: Future Strategies - Shanghai plans to enhance its global attractiveness as an international consumption center through a combination of activities, products, services, and policies [7]
未来4个多月超300场高能级文旅商体展联动活动轮番上演 “上海之夏”更好看更好玩更便利
Jie Fang Ri Bao· 2025-07-05 01:58
Group 1 - The "Shanghai Summer" International Consumption Season will feature over 300 high-energy cultural and tourism events in Shanghai over the next four months [1][2] - The event aims to attract both domestic and international tourists, with various high-profile exhibitions and activities planned, including the launch of Louis Vuitton's first giant cruise ship and a limited-time experience space by Vacheron Constantin [1][2] - Last year's "Shanghai Summer" attracted a significant increase in foreign tourists, with a 42.2% year-on-year growth in the number of foreign visitors and a 68.2% increase in foreign card spending [2] Group 2 - The event will focus on popular consumption trends among young people, including IP consumption, dimensional consumption, and trendy play consumption [2] - New services have been introduced to address previous pain points experienced by foreign tourists, including 15 new themed service products and an emphasis on the 240-hour transit visa exemption policy [2] - The BAILIAN VIBE·Bailian Cool Summer Festival will run from July 5 to August 31, featuring a global version of the "i Bailian" mini-program for a seamless service experience [2]