Core Viewpoint - The article discusses the monthly OTA (Over-The-Air) monitoring report released by the China Automobile Circulation Association and Guangzhou Weiruo Information Technology Co., Ltd, highlighting the trends and updates in the automotive OTA landscape in September 2025. Industry Overview: OTA Data Summary - In September 2025, the industry updated a total of 1,264 functions, a slight decrease from 1,395 in the previous month, maintaining a high level of upgrades primarily driven by brands under Hongmeng Zhixing and their partners [4] - New force brands saw a significant increase in updates, totaling 586 functions compared to 261 in the previous month, marking the highest level since monitoring began [6] - Domestic brands updated 634 functions, down from 1,071, with BYD brands accounting for 41% of the updates, focusing on enhancing UI/UX design and interaction optimization [11] - Joint venture and luxury brands updated 44 functions, a slight decrease from 63, with a focus on basic navigation and central control modules [10] New Forces - The new force brands, including Hongmeng Zhixing's models, pushed significant updates such as "Parking to Parking 2.0" and important versions from Li Auto, Xpeng, NIO, and Xiaomi, focusing on safety and interaction improvements [6] Domestic Brands - Domestic brands maintained a substantial number of OTA updates, with BYD leading the way, while other brands like Avita and Lantu also collaborated with Huawei for advanced features [11] Joint Venture & Luxury Brands - Joint venture and luxury brands focused on practical features like traffic light countdowns, with brands like Mercedes-Benz and Volkswagen participating in the updates [10] User Feedback - User feedback highlighted mixed experiences with the new features, particularly regarding the "Parking to Parking 2.0" functionality, which some users found to be slower and less efficient than previous versions [42][47] - Users expressed satisfaction with the overall improvements in driving assistance features but noted that the responsiveness of voice commands and certain functionalities could be enhanced [50][56] OTA Operational Activities - Various brands conducted OTA operational activities to engage users, including Xiaomi's campaigns to encourage feedback and interaction with new features [22][28] Future OTA Updates - Upcoming OTA updates are scheduled for various models, with features aimed at enhancing user experience and driving assistance capabilities, including advanced navigation and AI integration [34][36]