Core Viewpoint - Huawei's QianKun is transitioning from a technology supplier to a deep empowerment partner in the automotive industry, marking a significant shift in its role and strategy [7][20][26] Group 1: Brand Development and Partnerships - The launch of the "Jing" series brands, including "QiJing" and "YiJing," signifies a strategic partnership between Huawei QianKun and traditional automakers like GAC and Dongfeng, aiming to reshape the competitive landscape of China's smart automotive industry [7][13][25] - "QiJing" symbolizes the beginning of a new chapter in smart mobility, leveraging Huawei's advanced technology and GAC's manufacturing expertise for a comprehensive collaboration [9][11] - The "YiJing" brand, similarly, aims to fulfill Dongfeng's aspirations in smart transformation, indicating a shared vision for high-end smart automotive development [13][20] Group 2: Market Trends and Consumer Expectations - The Chinese automotive market is witnessing a shift where smart features are becoming core elements of product competitiveness, with over 60% of new models expected to feature L2-level or higher driving assistance by mid-2025 [15][17] - The rapid iteration of smart technologies is raising consumer expectations, compelling automakers to accelerate their smart transformation efforts [15][20] Group 3: Strategic Advantages of the "Jing" Series - The "Jing" series offers automakers a pathway to reduce R&D risks and costs by utilizing Huawei's proven technology solutions, allowing them to focus on their strengths in vehicle platforms and brand management [20][21] - The collaboration is designed to speed up product launch timelines, enabling automakers to respond quickly to market demands and gain a competitive edge in the smart automotive sector [20][21] - Huawei's strong brand recognition in technology enhances consumer confidence in new brands like "QiJing," crucial for initial market penetration and user acquisition [20][21] Group 4: Industry Impact and Future Outlook - The "Jing" and "Jie" series together create a complementary product matrix, allowing Huawei to cater to diverse market segments and consumer needs, ultimately driving the smart automotive ecosystem forward [25][26] - The collaboration is expected to shift the competitive focus from mere technical specifications to differentiated innovation based on shared technology platforms, fostering a deeper level of competition in the industry [25][26] - Huawei QianKun aims to establish itself as a core technology provider, potentially leading to a platform effect similar to "Android," influencing industry standards and technological evolution [26][28]

Core Viewpoint - The article discusses the monthly OTA (Over-The-Air) monitoring report released by the China Automobile Circulation Association and Guangzhou Weiruo Information Technology Co., Ltd, highlighting the trends and updates in the automotive OTA landscape in September 2025. Industry Overview: OTA Data Summary - In September 2025, the industry updated a total of 1,264 functions, a slight decrease from 1,395 in the previous month, maintaining a high level of upgrades primarily driven by brands under Hongmeng Zhixing and their partners [4] - New force brands saw a significant increase in updates, totaling 586 functions compared to 261 in the previous month, marking the highest level since monitoring began [6] - Domestic brands updated 634 functions, down from 1,071, with BYD brands accounting for 41% of the updates, focusing on enhancing UI/UX design and interaction optimization [11] - Joint venture and luxury brands updated 44 functions, a slight decrease from 63, with a focus on basic navigation and central control modules [10] New Forces - The new force brands, including Hongmeng Zhixing's models, pushed significant updates such as "Parking to Parking 2.0" and important versions from Li Auto, Xpeng, NIO, and Xiaomi, focusing on safety and interaction improvements [6] Domestic Brands - Domestic brands maintained a substantial number of OTA updates, with BYD leading the way, while other brands like Avita and Lantu also collaborated with Huawei for advanced features [11] Joint Venture & Luxury Brands - Joint venture and luxury brands focused on practical features like traffic light countdowns, with brands like Mercedes-Benz and Volkswagen participating in the updates [10] User Feedback - User feedback highlighted mixed experiences with the new features, particularly regarding the "Parking to Parking 2.0" functionality, which some users found to be slower and less efficient than previous versions [42][47] - Users expressed satisfaction with the overall improvements in driving assistance features but noted that the responsiveness of voice commands and certain functionalities could be enhanced [50][56] OTA Operational Activities - Various brands conducted OTA operational activities to engage users, including Xiaomi's campaigns to encourage feedback and interaction with new features [22][28] Future OTA Updates - Upcoming OTA updates are scheduled for various models, with features aimed at enhancing user experience and driving assistance capabilities, including advanced navigation and AI integration [34][36]