马年春节假期，南浦路、庾楼、武昌门三大文旅地标联动推出特色新春活动，通过线上线下同频发力、多点联动，实现人气集聚与消费回暖双向突破，生 动绘就古楼街道"年味浓、人气旺、消费火"的新春盛景。 核心数据亮眼 消费活力迸发 作为城区新春消费核心阵地，南浦路周边交出成色十足的成绩单。人流量方面，累计人流达51.2万人次，同比增长23%，街区人头攒动、暖意融融。消费 方面，南浦路街区联合市商务局开展"乐购新春"促消费系列活动，销售额约950万元，同比增长12%。其中，鄂城本地老字号雅惠茶餐厅表现尤为抢眼， 自重新开业以来销售额达260余万元，充分彰显区域消费的强劲韧性与新春市场的旺盛活力。 线上同步发力 扩大宣传成效 U NITE HYHT 2 t (3) 等 I N 17 E R 非 0杂粮前 tt 活动精准赋能 拉动消费增长 春节期间，南浦路举办"福满南浦·骏贺嘉年"新春游园会、街区新春音乐会等系列活动，以简约高效的形式精准聚人气。活动现场文艺表演搭配互动环 节，古楼街道20名年轻干部以"新春快闪"形式送上新年祝福，联合街区商家共计发放3000张促消费福卡，既丰富了市民游客新春生活，又有效凝聚街区商 气，推动人流转 ...

本报（chinatimes.net.cn）记者刘昱汝 徐芸茜 本溪摄影报道 爆竹声中辞旧岁，流光溢彩贺新春。 丙午马年，辽宁省本溪市以工业遗产为幕、非遗花灯为笔、博物馆文脉为魂，推出"福启新岁，春满本 溪"迎春灯会与"马上启程，阅见历史"博物馆新春系列活动，将百年工业风骨、传统民俗韵味与现代文 旅活力融为一体，为市民与游客献上一场兼具视觉震撼与文化厚度的新春盛宴。 从高炉之下的璀璨灯海，到展厅之内的文脉悠长，本溪用"白天看展、夜晚赏灯"的沉浸式体验，让年味 更浓、文脉更活、城市更暖。 工业遗产里的国潮灯会 《华夏时报》记者漫步迎春灯会现场，只见十二生肖花灯栩栩如生，有的俏皮眨眼，有的灵动抬手，活 灵活现；枝头蝴蝶灯的翅膀微微颤动，仿佛随时要振翅飞起；往来游客驻足在姓氏花灯墙下，细细寻 觅，在一片流光溢彩里找寻属于自己的那一脉姓氏灯火…… 以"马上启程,阅见历史"为主题的"博物馆里过大年"系列活动火热开展，从腊月廿三持续至二月二龙抬 头，通过研学体验、非遗手作、新春市集、助农惠民四大板块，让文物"活起来"、年味"浓起来"，为市 民提供一处感受传统文化、涵养新春气质的精神空间。 2月10日，"福启新岁 春满本溪" ...

Core Viewpoint - The opening ceremony of the fifth Liao Yuan Ice and Snow Season aims to promote the development of ice and snow tourism, sports, culture, and equipment in Liao Yuan City, with a focus on cultivating the local ice and snow tourism industry [1] Group 1: Ice and Snow Projects - The Liao Yuan new snow season plans to use 24,000 cubic meters of ice and 16,000 cubic meters of snow for its ice and snow project landscaping [1] - The overall layout of ice and snow sculptures in Liao Yuan is divided into two main areas: Tianlu Mountain Ski Resort and Yuedong Liao Yuan Happy Gathering, featuring a total of 31 ice and snow sculptures and 4 ice slides [1] Group 2: Thematic Elements - The ice and snow sculptures are themed around classic tales from the Three Kingdoms, including scenes like "Borrowing Arrows with Straw Boats" and "The Battle of Red Cliffs," along with local landmarks [2] - The Yuedong Liao Yuan Happy Gathering will feature a Three Kingdoms-themed winter performance with classic NPC characters such as Liu Bei, Guan Yu, and Zhuge Liang, enhancing the cultural experience for visitors [2] Group 3: Future Events - The second Liao Yuan Spring Festival Lantern Festival in 2026 will showcase 34 large and medium-sized lantern groups, significantly increasing in scale, with the main gate lantern group height rising from 35 meters to 50 meters [3] - The Lantern Festival will incorporate local culture, environmental sustainability, and interactive elements, creating an immersive experience for attendees [4]

Core Viewpoint - The 2025-2026 Shenyang Modern Urban Circle Winter Tourism has officially launched, featuring over 500 cultural and sports tourism activities and 100 winter travel routes to stimulate winter tourism consumption [1] Group 1: Winter Tourism Initiatives - The Shenyang Modern Urban Circle has formed a "Winter Tourism Community" to collaboratively promote activities, organize events, and plan routes [1] - The theme "Winter Snow Warm Sun · Circle Out Good Scenery" integrates resources such as ice and snow, culture, hot springs, and folk customs [1] - Various cross-border fusion products are introduced, including "Skiing + Hot Springs," "History + Ice and Snow," and "Folk Customs + Cuisine" [1] Group 2: Diverse Activities and Events - The winter tourism offerings include a range of activities covering sports, culture, education, and festivals, catering to different demographics such as families, youth, and seniors [1] - Shenyang City is hosting an Ice and Snow Season and the Third Ice and Hot Spring Culture Carnival, featuring attractions like ice slides and snowmobiles [1] - Other cities like Anshan and Fushun are organizing events such as the Ice and Snow New Year's Eve Carnival and the New Spring Night Tour [1] Group 3: Local Cultural Experiences - Unique Northeast folk customs, such as winter fishing, large markets, and lantern festivals, are attracting numerous tourists [2] - Events like the Shenyang City Lantern Festival and various local markets will enhance the festive atmosphere [2] - Exciting ice and snow sports events, including international competitions and local skiing camps, are set to engage visitors [2]