Core Viewpoint - The event held in Zaozhuang focuses on the development of rehabilitation medicine, showcasing the city's decades of experience and innovative achievements in the integration of medical care and rehabilitation [2][6]. Group 1: Event Overview - The "13th Advanced Management Training Course for Rehabilitation Medical Institutions" and the Zaozhuang Academic Forum on High-Quality Development of Rehabilitation Medicine will take place from June 21 to 22 [2]. - The event is organized by the China Hospital Association's Rehabilitation Institutions Branch and hosted by Zaozhuang Mental Health Center, which is a tertiary specialized hospital [2]. Group 2: Zaozhuang's Achievements - Zaozhuang Mental Health Center was one of the first institutions in China to integrate medical care and elderly care, establishing an elderly rehabilitation center as early as 1996 [2][3]. - The center targets patients with disabilities, dementia, and chronic illnesses, ensuring a focus on essential healthcare needs [2]. - In 2013, the hospital pioneered the "one hospital, multiple areas" model, creating five branches for integrated medical and elderly care services [2][4]. Group 3: Development of Rehabilitation Services - The hospital established a Rehabilitation Medicine Department in 2015 and a Rehabilitation Medicine Center in 2020, introducing advanced rehabilitation equipment and specialized treatment areas [3]. - In 2023, the hospital partnered with the Zaozhuang Sports Bureau to establish a municipal sports hospital, focusing on various rehabilitation specialties [3]. - By August 2024, the hospital will officially adopt the names of Zaozhuang Elderly Hospital and Zaozhuang Rehabilitation Hospital, enhancing its strategic development in medical, rehabilitation, and elderly care [3]. Group 4: Recognition and Impact - The hospital has received multiple honors, including "National Advanced Collective in Health and Family Planning System" and "Shandong Province Demonstration Base for Integrated Medical and Elderly Care" [4]. - The hospital's service models have been recognized as benchmarks in the industry, with its integrated care models being promoted throughout the province [4][5]. Group 5: Innovative Practices - The hospital has developed a comprehensive experience system in service models, management methods, and development strategies, including four service models to meet diverse patient needs [4][5]. - It has integrated multidisciplinary resources, establishing a Medical Psychology Center and a Rehabilitation Medicine Center, and has pioneered various treatment approaches [5][6]. - The hospital's innovative practices in integrating rehabilitation with critical care, mental health, and geriatric medicine fill service gaps in the medical and elderly care sectors [6].

Core Insights - Sports consumption is a major area for cultivating new growth points in consumption and plays an important role in stimulating domestic demand [1][2] - Recent initiatives in regions like Beijing, Guangdong, and Zhejiang have significantly expanded the sports consumption space by enhancing the cultural atmosphere and improving the comprehensive benefits of events [1] Industry Overview - The scope of sports consumption is broad, including the purchase of sports equipment, participation in sports activities, watching sports events, and purchasing related information services [1] - The sports consumption market in China has shown a positive development trend, with continuous expansion in consumption scale, increasing maturity in consumption concepts, and greater market segmentation [1] Market Data - According to the "2024 China Road Running Event Blue Book," a total of 749 road running events will be held nationwide in 2024, with a total scale of 7.0486 million participants, an increase of 1 million participants compared to 2023 [1] - Data tracking after the Hangzhou Asian Games indicated that sports consumption in Zhejiang Province increased by 210% during the event, driving related industries such as accommodation, dining, and tourism to generate over 10 billion yuan in additional revenue [1] Policy Initiatives - The recently issued "Special Action Plan to Boost Consumption" emphasizes supporting localities in increasing the supply of quality sports projects and unique sports events [2] - The "Special Action Plan to Promote Healthy Consumption" encourages the construction of sports parks, fitness trails, and community sports centers, as well as the implementation of projects to address the shortfall in sports facilities [2] Challenges and Opportunities - Currently, physical consumption dominates sports consumption in China, with a high proportion of sports goods sales, while high-value-added products like event viewing and fitness services account for a low percentage [2] - There is a need to address the imbalance in sports facility supply between urban and rural areas and enhance the utilization efficiency of existing facilities [2] - Innovative consumption models are encouraged, such as integrating sports events into scenic areas, street blocks, and commercial districts, and promoting the application of digital technologies in sports consumption scenarios [2]