Core Insights - The company reported retail sales growth for its brands in Q2 2025, with Anta brand showing low single-digit growth, FILA brand achieving mid-single-digit growth, and other brands experiencing a significant increase of 50-55% [1] - For the first half of 2025, Anta brand retail sales grew in the mid-single digits, FILA brand saw high single-digit growth, and other brands reported a growth of 60-65% [1] Group 1: Anta Brand Strategy - Anta is implementing a "store type revolution" driven by DTC (Direct-to-Consumer) strategies, focusing on precise matching of "different people, different places, different products" [1] - The store network has evolved into a matrix of five differentiated store types, including Arena, Palace, Elite, Standard, and Basic, tailored to various regions and shopping districts [1] Group 2: FILA Brand Strategy - FILA maintains a high average price strategy in the mid-to-high-end market, with a product price range of 800-1200 RMB, strategically positioned against competitors priced at 600-1000 RMB [1] - The brand is agile in adjusting its product and operational strategies, focusing on high-margin, well-designed trendy sports items while reducing inefficient SKUs [1] Group 3: Other Brands and Market Position - During the 618 shopping festival, FILA ranked first in categories such as sports shoes and sports dresses, and second in sports polo shirts and t-shirts, with the latter showing nearly 10% year-on-year growth [2] - Other brands are collaborating effectively, with Descente opening a significant store in Huamao Center to reach high-net-worth consumers, and Kelong launching a new line of minimalist and functional outdoor apparel [2] - Anta's acquisition of German outdoor brand Jack Wolfskin is aimed at advancing its global strategy, particularly in the European market [2] Group 4: Financial Adjustments - The company has adjusted its revenue forecasts for 2025-2027 to 78.6 billion RMB, 87.8 billion RMB, and 98.1 billion RMB, respectively, reflecting uncertainties in the consumer environment [2] - The adjusted net profit forecasts for the same period are 13.5 billion RMB, 15.6 billion RMB, and 17.3 billion RMB, with corresponding EPS of 4.82 RMB/share, 5.56 RMB/share, and 6.16 RMB/share [2]

Investment Rating - The report maintains a "Buy" rating for the company with a target price not specified [7] Core Insights - The company reported retail sales growth for Q2 2025, with Anta brand showing low single-digit growth, FILA brand showing mid-single-digit growth, and other brands experiencing a significant increase of 50-55% [1] - For the first half of 2025, Anta brand retail sales grew in the mid-single digits, FILA brand saw high single-digit growth, and other brands achieved a growth rate of 60-65% [1] - Anta's channel stratification focuses on precise matching of "different people, different scenarios, different products," leading to a differentiated store model that enhances brand value [2] - FILA maintains a high average selling price strategy, avoiding direct competition in the low-price segment, and has seen strong performance in key product categories during the 618 shopping festival [3] - The company is expanding its outdoor segment with new store openings and acquisitions, including the full acquisition of German outdoor brand Jack Wolfskin [4] Financial Projections - The revenue forecasts for 2025-2027 have been adjusted to 78.6 billion RMB, 87.8 billion RMB, and 98.1 billion RMB respectively, with net profits projected at 13.5 billion RMB, 15.6 billion RMB, and 17.3 billion RMB [5] - Corresponding EPS estimates are 4.82 RMB, 5.56 RMB, and 6.16 RMB, with PE ratios of 17x, 15x, and 13x for the respective years [5]