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粤味珍品·连山有“稻”:一粒千年丝苗的品牌突围 | 广货行天下
Nan Fang Nong Cun Bao· 2026-02-13 02:33
Core Viewpoint - The article highlights the success of Lianshan County in promoting its unique rice brand, "Lianshan Rice," which has gained national recognition and is contributing to the modernization of agriculture in the region [10][14][100]. Group 1: Brand Recognition and Economic Impact - In August 2023, "Lianshan Rice" ranked among the top 100 grain and oil brands in China with a brand reputation score of 81.11, making it one of the three recognized brands from Guangdong [10][11]. - By 2025, the planting area for silk rice in Lianshan County is expected to reach 92,500 acres, with a projected total industrial output value exceeding 556 million yuan [11][12]. - The journey of Lianshan Rice reflects the efforts of a minority ethnic mountainous county to leverage brand building for agricultural modernization and economic development [14][15]. Group 2: Quality and Environmental Factors - Lianshan's ecological advantages include a forest coverage rate of 85.80%, unique topography, and mineral-rich soil, which contribute to the high quality of its rice [18][19]. - The region has a long history of rice cultivation, with records dating back to the Ming and Qing dynasties, showcasing its historical significance in Chinese agriculture [7][20]. Group 3: Agricultural Innovation and Research - Lianshan has a history of rice variety improvement, with significant advancements made since the 1940s, including the introduction of high-yield varieties that increased production by over 20% [38][39]. - The county has established a rice seed innovation research base, collaborating with agricultural experts to enhance rice cultivation techniques and improve yield [55][56]. Group 4: Industry Integration and Development - Lianshan County has developed a comprehensive agricultural model that integrates production, processing, and marketing, with a focus on modern agricultural practices [74][76]. - The county's agricultural industry has expanded to include tourism, with initiatives that combine agricultural experiences with cultural events, leading to a 47.89% increase in tourism revenue in 2023 [83][84]. Group 5: Brand Expansion and Market Presence - Lianshan Rice has gained visibility in high-end markets, with products being featured in major cities and recognized for their quality [89][90]. - The county's branding efforts have led to the establishment of multiple rice brands, contributing to the local economy and enhancing the region's agricultural profile [71][72].
连山入选全国第三批共同现代化试点
Core Insights - The article highlights the recognition of Lianshan Zhuang and Yao Autonomous County as part of the third batch of national modernization pilot projects, marking it as the only county in Guangdong province to be selected [1] - Lianshan has achieved significant economic development, completing its "14th Five-Year Plan" economic targets a year ahead of schedule, and has established the first agricultural new productivity development center in the province [1] Economic Development - Lianshan has successfully created the Qingyuan Lianshan Industrial Park, achieving a breakthrough in provincial-level ecological industrial park establishment since its founding in 1962 [1] - The county's total area is 1,265 square kilometers, with a registered population of 125,000, of which 65.47% are from ethnic minorities [1] Ecological and Agricultural Initiatives - The county is focusing on ecological agriculture, strengthening the "Lianshan Rice" industry, and has been recognized as a first batch of Guangdong's characteristic agricultural product advantage areas [2] - Lianshan has developed over 20,000 acres of under-forest economy, significantly increasing the annual income of participating farmers by over 30,000 yuan [2] - The county has issued 234,200 tons of carbon reduction credits, generating an additional income of 8.6 million yuan for village collectives [2] Cultural and Tourism Development - Lianshan is leveraging its selection as a provincial-level pilot for cultural industry empowerment in rural revitalization to enhance its brand as the "City of Zhuang and Yao Culture" [2] - The county has developed nine tourism routes recognized at the provincial level, with one case being awarded as one of the top ten nationwide [2] - In 2024, the county expects an 80.51% increase in tourist numbers and a 103.77% increase in tourism revenue compared to 2022 [2] Technological Advancements in Agriculture - Lianshan has established the county agricultural new productivity development center, focusing on seed innovation and promoting over 3000 rare rice varieties [3] - The county aims to promote the planting of seven characteristic rice varieties across 500,000 acres in the Guangdong, Hunan, and Guangxi regions, increasing the average annual income of 32,000 farmers by 8,000 yuan [3] - The "Cloud Lianshan" e-commerce platform has achieved online sales exceeding 150 million yuan for geographical indication products [3] Future Development Plans - Lianshan plans to implement a three-year systematic reform from 2026 to 2028, focusing on green industrialization and creating a modernization development pattern that aligns with the unique characteristics of ethnic regions [3] - The vision includes enhancing cultural tourism, ecological beauty, thriving industries, practical livelihoods, and ethnic harmony [3]
连山黑山羊“出山入湾”!广东省工商联对口帮扶连山结硕果
Nan Fang Nong Cun Bao· 2025-06-26 12:05
Core Viewpoint - The article highlights the successful integration of Lianshan black goats into the high-end market through collaboration with various organizations, showcasing the effectiveness of the "Hundred Million Project" in promoting local agricultural products and enhancing regional economic development [2][3][34]. Group 1 - Lianshan black goats have been included in the menu of the Peninsula Hotel in Guangzhou, marking a significant step in promoting local agricultural products [2][17]. - The initiative is part of the "Clothing, Food, Housing, and Happiness Baiyun" fashion economy series, aimed at connecting high-quality agricultural products from Lianshan to the Greater Bay Area's premium consumer market [4][20]. - The region is recognized for its ecological significance, with a forest coverage rate of 85.78%, making it a key area for high-quality agricultural products like Lianshan black goats, rice, and tea [5][8][9]. Group 2 - The establishment of the Smart Sheep Standardization Innovation Research Base, covering 3,000 acres, focuses on breeding, sustainable farming, and digital agriculture, creating a complete industry chain for Lianshan black goats [25][26]. - This base is the only supply base for fresh sheep to Hong Kong in Guangdong, providing a solid foundation for accessing high-end markets [29][27]. - The collaboration aims to enhance the brand of Lianshan agricultural products, leveraging the Peninsula Hotel's marketing network to expand their reach beyond Guangdong to national and international markets [38][34]. Group 3 - The "Hundred Million Project" is a strategic initiative to revitalize local economies by integrating resources and promoting high-quality agricultural products [51][55]. - The project emphasizes the importance of brand development and market access for rural areas, aiming to create a replicable model for rural revitalization [52][55]. - The collaboration is expected to attract more quality enterprises to participate in regional development strategies, fostering a positive ripple effect across the province [54][55].