9月28日，就近日发生的养生壶爆炸事件，素有"网红小家电"之称的小熊电器（002959.SZ）相关人士对 智通财经回应称，"属实，目前还在积极跟进中"。 图片来自网络视频 截图 据第一财经日报，小熊电器方面表示，事情发生后，小熊电器安排专人赶往医院对宝宝和家属进行了慰 问，这几天一直有专人在医院与家属交流，为其提供力所能及的帮助。 小熊电器方面表示，正在全力核查该事件的详细原因。因无法接触到相关产品，目前无法判断事故原 因，后续待有调查结果后会第一时间和媒体、用户进行通报。 此前，据新京报，9月27日，济南一网民称，9月20日家里小熊电器养生壶突然爆炸致一岁孩子全身40% 大面积烫伤。该网民称，当时养生壶崩出的碎玻璃砸中孩子，热水泼了孩子一身。9月24日孩子已做手 术，后续还需要植皮修复疤痕。该网民还称，26日有商家人员与她当面沟通，并承诺会再探望孩子进行 下一步处理。 A 京乐店铺榜 厨房小电店铺榜TOP10 88 推荐 价格: 仅看有货 | 销量 新疆 限时立减¥6 27:38后优惠失效 小熊 (Bear) 智能煎药壶 中药壶 中药锅 熬 药电砂锅 全自动中药罐中药煲3升大容量 ... 本店煎药壶热销第1 ...

Core Viewpoint - The small home appliance industry has experienced a rapid rise and fall after the "stay-at-home economy," leading to a price war that has not resulted in increased sales despite significant price reductions [2][4]. Market Performance - The overall retail volume of small home appliances in the first half of 2025 is projected to be 136.52 million units, a year-on-year decrease of 1.2% [2]. - The kitchen appliance market's retail revenue in 2023 is approximately 54.93 billion yuan, down 9.6% year-on-year, with a retail volume of about 265 million units, also down 1.8% [2]. - During the 2024 "618" promotion, the retail revenue for kitchen appliances across online channels was 3.28 billion yuan, a decline of 10.3% year-on-year [2]. Profitability Issues - The small appliance industry's profit margin was only 8.3% in 2023, and the price war has exacerbated the profitability issues, with many companies facing a situation where selling more leads to greater losses [6]. - The average selling price for blow dryers has dropped below 300 yuan, with a market share increase of nearly 11 percentage points [6]. - Companies like Suoer reported a gross margin of 24.65% in their 2024 semi-annual report, a decrease of 0.63 percentage points year-on-year [11]. Market Dynamics - The small appliance market is characterized by severe homogenization, with low market entry barriers leading to intense competition and a lack of genuine innovation [4][5]. - Many brands are not investing in research and development, opting instead to modify existing molds and push new products at low costs, perpetuating a cycle of price competition [5]. - The market is increasingly crowded with new entrants, including internet brands and cross-industry players, which has diluted the market share of traditional brands like Midea and Supor [6][14]. Consumer Behavior - Consumers are becoming more discerning, often expressing dissatisfaction with new products that do not offer significant improvements over existing ones [4]. - There is a growing trend of impulse purchases leading to products being underutilized, contributing to a "sales ceiling" for many small appliance categories [4]. Future Outlook - The small appliance market is entering a deep adjustment period, and companies may need to shift from price competition to value competition to escape the current stagnation [19]. - Some companies are exploring differentiated competition strategies, such as offering value-added services like trade-in programs and proactive customer service [19][20].