Core Insights - The article discusses the strategic expansion of Chasing Technology into the drone market, marking a significant cross-industry move for the company in 2025 [1][11] - Chasing Technology aims to leverage its existing technological expertise in high-speed motors and AI algorithms to develop industrial-grade drones, differentiating itself from competitors like DJI and Yingshi [17][19] Company Strategy - Chasing Technology is actively forming a specialized drone R&D team, with many members having backgrounds in aerospace from Tsinghua University, indicating a strong technical foundation [3][4] - The initial market entry strategy for Chasing's drones will focus on e-commerce and OEM (original equipment manufacturer) partnerships, with plans for future self-developed technology [3][14] - The company views its entry into the drone sector not merely as a cross-industry venture but as a return to its roots in aerospace technology [8][11] Market Context - The drone market is characterized by significant competition, particularly from established players like DJI, which holds a dominant market share of 70% to 85% globally [13][17] - Chasing Technology's decision to target the industrial drone segment allows it to avoid direct competition with consumer drone brands while addressing unmet needs in the market [13][16] - The industrial drone market presents various opportunities due to its diverse applications, including surveillance, photography, and logistics, which are less saturated compared to the consumer market [17][19] Technological Focus - Chasing Technology plans to utilize a combination of laser radar and visual technology in its drone products, aiming to create innovative solutions that address specific industry pain points [13][19] - The company emphasizes long-term technology development, aiming to create versatile technology modules that can be applied across different product categories, including drones [8][19] Competitive Landscape - The entry of Chasing Technology into the drone market is seen as a strategic move to capitalize on its technological strengths while navigating a competitive landscape dominated by established brands [16][19] - The company is expected to face challenges in building brand recognition and market presence in the drone sector, which requires a different approach compared to its success in the smart cleaning market [16][19]

Core Insights - The core viewpoint of the article is that the smart home appliance brand, Chasing, is expanding into the drone business, aiming to compete with established players like DJI by targeting the industrial drone market rather than the consumer market [2][5]. Company Expansion - Chasing is establishing a drone division with headquarters in Suzhou and a branch in Shenzhen, attracting talent from companies like DJI and Meituan [2][5]. - The company is focusing on an e-commerce model initially, planning to use "OEM" strategies to capture market share before developing its own technology [2][5]. - Job postings for various positions related to the drone project indicate a focus on B2B and B2G markets, suggesting a strategic shift towards industrial applications [2][3][5]. Competitive Landscape - Chasing's move into the drone sector is seen as a response to DJI's recent foray into the vacuum cleaner market, highlighting the competitive dynamics within the hardware industry [5][9]. - DJI currently holds a dominant market share of 70% to 85% globally, particularly in North America, Europe, and Asia, making it a formidable competitor for Chasing [7][9]. - The industrial drone market is viewed as having diverse opportunities, contrasting with the saturated consumer drone market [5][9]. Technological Development - Chasing's drone products will utilize a combination of laser radar and visual technology, indicating a focus on advanced technological integration [3]. - The founder of Chasing, Yu Hao, has a background in drone technology, having previously established a drone research base, which may provide a foundation for the new venture [2][7]. Market Challenges - Industry analysts express skepticism about Chasing's ability to penetrate the drone market without significant technological capabilities, especially given the competitive landscape [9]. - The article notes that while Chasing is expanding into new business areas, there are concerns about the effectiveness of their strategies and the potential for commercial success in the drone sector [7][9].