下一个爆火的冰雪玩法，你觉得会是啥？ 今天，"带动三亿人参与冰雪运动"的丰硕成果，早已从文旅消费端的热潮，强势传导至产业供给端的升 级之路。国产冰雪装备制造业借此东风迎来技术大爆发——无论是造雪制冰的硬核设备，还是雪场运营 所需的缆车、压雪车，消费者穿戴的雪服、雪板，每一个细分赛道都展现出强劲的发展潜力，正构筑起 产业发展的坚实骨架。 打造自主核心品牌才是立足长远的根本之道，这也是当前国内冰雪企业深耕发力的核心方向。归根结 底，冰雪装备产业唯有苦练"内功"，持续攻克技术难关、打磨产品品质、夯实品牌根基，才能在万亿级 的市场赛道中站稳脚跟，赢得长远发展的主动权。 前几天，我作为滑雪新手，在雪场摔得满身是雪，却也真切感受到了冰雪经济的火爆。周末的雪场可谓 人潮涌动，从初学者到专业玩家，每个人都在冰天雪地里找寻快乐。这份热闹并非个例，《中国冰雪旅 游发展报告（2026）》给出了更直观的答案：2025-2026冬季，我国冰雪旅游休闲人数将达3.6亿人次， 收入有望突破4500亿元。可见，开年伊始，冰雪经济就为全年文旅市场点燃了一把旺火。 速度、挑战、陪伴，滑雪的快乐从来都不止一种，但那种全身心沉浸在雪地里的松弛感，谁 ...

打造自主核心品牌才是立足长远的根本之道，这也是当前国内冰雪企业深耕发力的核心方向。归根结 底，冰雪装备产业唯有苦练"内功"，持续攻克技术难关、打磨产品品质、夯实品牌根基，才能在万亿级 的市场赛道中站稳脚跟，赢得长远发展的主动权。 前几天，我作为滑雪新手，在雪场摔得满身是雪，却也真切感受到了冰雪经济的火爆。周末的雪场可谓 人潮涌动，从初学者到专业玩家，每个人都在冰天雪地里找寻快乐。这份热闹并非个例，《中国冰雪旅 游发展报告（2026）》给出了更直观的答案：2025-2026冬季，我国冰雪旅游休闲人数将达3.6亿人次， 收入有望突破4500亿元。可见，开年伊始，冰雪经济就为全年文旅市场点燃了一把旺火。 速度、挑战、陪伴，滑雪的快乐从来都不止一种，但那种全身心沉浸在雪地里的松弛感，谁滑谁懂！你 看，开年就有不少人把首滑当作新年仪式感。平台显示，元旦假期雪场客流同比暴涨超八成，冰雪经济 群体呈现年轻化、全域化特征。"95后"及"Z世代"是核心增量，亲子家庭消费占比超五成，社交与体验 需求突出。地域上"南客北上"明显，南方游客占比超七成。消费兼顾性价比与品质，偏好"滑雪+温 泉"等复合场景，同时从一次性尝鲜向长期爱好转 ...

Group 1 - The core viewpoint of the article highlights the rapid growth of the ice and snow tourism market in Harbin, with "Northward Snow Chase" becoming a new consumption trend as the 27th Harbin Ice and Snow World begins its ice construction work [1] - As of November 2025, Harbin has over 2,300 enterprises in the ice and snow industry, with a compound annual growth rate of 23.6% over the past three years, and a peak growth rate of 29% in 2024, indicating effective attraction of diverse market participants [2] - The ice and snow economy in Harbin has attracted 150 external investments in the past four years, with 47% occurring in 2024, while local enterprises have made 114 external investments, showing a proactive approach to expanding development space [2] Group 2 - The ice and snow industry in Harbin has established a complete and collaborative industrial chain, with over 70% of enterprises in the downstream sector, including more than 1,700 travel agencies and over 270 ticketing service companies, supporting a mature service network for millions of visitors [3] - The midstream sector, represented by six major ice and snow tourism product companies, collaborates with over 400 event operation companies, transitioning the industry from seasonal peaks to year-round sustainability [3] - The upstream sector, while fewer in number, focuses on core areas such as ice and snow venue and equipment manufacturing, with over 80 companies producing essential sports and venue equipment, driving the industry towards specialization and high-end development [3] Group 3 - Harbin has cultivated 112 industrial clusters across various key sectors, including aviation, equipment manufacturing, satellite, biomedicine, and food, with aviation and biomanufacturing clusters recognized as national advanced manufacturing clusters [6] - The "Ice and Snow +" strategy serves as a key to unlocking new collaborative dynamics in Harbin's old industrial base, enhancing overall industrial strength [9]