2月24日晚，亚玛芬体育交出一份亮眼答卷。 2025年，其在全球销售66亿美元，约合454亿元人民币，扭亏为盈。 亚玛芬体育全球CEO郑捷特意提到，旗下的萨洛蒙快速增长，年销售额首次突破20亿美元，约合人民币 140亿元。 对于很多消费者来说，亚玛芬的王牌是始祖鸟，相比之下，萨洛蒙显得低调。其实，2023年至今，萨洛 蒙所在的户外板块，以每年超30%的速度飙升。 爆发式增长背后，萨洛蒙正从那个"又丑又贵"的法国户外品牌，变身为年轻中产的新宠。 改头换面 萨洛蒙是个老品牌，1947年创立于法国，主攻滑雪、山地徒步、越野跑等户外领域。 雪板、雪鞋、雪服等专业滑雪产品，以及户外山地运动中的徒步和越野跑鞋，都是它家强项。 萨洛蒙进入中国市场，一度遭吐槽又丑又贵，甚至在奥莱折价卖，也不受欢迎。 团队复刻了始祖鸟从"小众品牌"到"顶流户外单品"的蜕变路径，瞄准中产消费者，保持专业基因的同 时，融入潮流生活方式。 萨洛蒙强化鞋类，主攻越野跑鞋和路跑鞋等品类，设计上与英国街头品牌Palace、日本设计师川久保 玲、比利时时尚品牌MM6 Maison Margiela等合作，提升时尚度。 对于热门鞋款，还采用抽签制，严格管控价 ...

新华社 20日进行的米兰冬奥会自由式滑雪男子U型场地技巧（U池）资格赛发生了一段小插曲，中国选手盛海 鹏腾空时手机掉落。当时他明显愣了一下，滑完全程后，丢失的手机被工作人员进场找回。 2月20日，中国选手盛海鹏在比赛中。新华社记者 王鹏 摄 滑雪比赛，尤其是滑雪公园及U池类比赛中，选手做动作时手机不翼而飞的画面时有出现。同样滑U池 的中国单板选手王梓阳也曾多次在比赛中丢失手机。除了会造成瞬间错愕影响发挥之外，本届冬奥会上 还出现了手机致伤事件。在单板滑雪大跳台资格赛中，中国选手葛春宇落地时被胸兜里的手机顶到肋骨 导致骨裂，大大影响了他后续比赛的状态。 在U池和坡障训练中，经常会有教练滑在运动员身后用手机或运动相机跟拍。本届冬奥会女子U池资格 赛前的训练中，谷爱凌的一次摔倒被网友怀疑是教练跟拍距离太近所致。对此，盛海鹏认为，运动员们 其实都已经很熟悉这样的拍摄模式，教练们也不太可能会犯这样的低级错误，他们的经验足以预判运动 员落点，留出安全距离。 其次，大多数公园和U池运动员会在比赛时用手机连接耳机听歌。盛海鹏介绍说："如果没有音乐，在 滑行时耳朵里全是风声……听歌是为了沉浸在自己的世界里，把节奏把握好。另外， ...

央广网北京2月18日消息（总台中国之声记者韩雪莹）据中央广播电视总台中国之声《新闻纵横》报道，一间 间小小的店铺，连接起千家万户的新春心愿，也见证着暖意融融的平凡幸福。中国之声特别报道《新春走基层》 推出《小店故事·新春版》，本期我们走进一家因北京冬奥会而生的雪具租赁店。 米兰冬奥会激战正酣，北京冬奥会时的"明星小城"河北崇礼依然热度不减。高铁车次密集，站台上挤满了天 南海北赶来滑雪过年的"雪友"，有人从雪服到雪板"全副武装"，也有人选择一路"轻装上阵"，再就地"华丽变 身"。 距离崇礼冰雪博物馆几百米处，雪橙雪具门店里，"00后"店主米嘉轩正为前来租赁雪具的顾客量身搭配。身 高170cm、鞋码40号、技术水平初级、滑行制动能力稍弱……一问一答间，米嘉轩迅速掌握几项重要参数，头脑 中立即生成一套雪具组合方案，紧接着就是帮顾客试装，再按需调整，谈好价格、约好归还时间，顾客离开小 店，开启美好的崇礼之旅。 米嘉轩介绍："小店每年都有新的改变。最开始租的就是偏游客的装备，单纯只是让大家来崇礼体验滑雪；从 2017年开始，雪服的样式变多了，大家选择性更多；从2018年开始，雪板升级，分为适合普通游客的，以及进阶 一点 ...

Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, with projections indicating that the number of ice and snow tourism participants will reach 360 million and revenue is expected to exceed 450 billion yuan during the 2025-2026 winter season [1] - The ice and snow economy is characterized by a younger demographic, with "post-95" and "Generation Z" being the main contributors, and family consumption accounting for over 50% [1] - There is a notable trend of southern tourists traveling north for winter sports, with over 70% of visitors coming from southern regions, indicating a shift in consumer behavior towards value and quality [1] Group 2 - The rapid growth of ice and snow consumption is attributed to a transformation in consumer spending from material satisfaction to experiential value, with a growing willingness to invest in novelty, ritual, and social experiences [2] - The ice and snow industry is experiencing a technological boom in domestic equipment manufacturing, with strong development potential across various segments such as snow-making equipment, cable cars, and apparel [2] - Establishing independent core brands is essential for long-term success in the ice and snow equipment industry, emphasizing the need for continuous improvement in technology, product quality, and brand foundation [2]

Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, with projections indicating that the number of ice and snow tourism participants will reach 360 million and revenue is expected to exceed 450 billion yuan during the 2025-2026 winter season [2] - The ice and snow economy is characterized by a younger demographic, with "post-95" and "Generation Z" being the main growth drivers, and family consumption accounting for over 50% [2][3] - There is a notable trend of southern tourists traveling north for winter sports, with over 70% of visitors coming from southern regions, indicating a shift in consumer behavior towards seeking quality experiences and value [2][3] Group 2 - The rapid growth of ice and snow consumption is attributed to a transformation in consumer spending from material satisfaction to experiential value, with people increasingly willing to invest in novelty, rituals, and social experiences [3] - The domestic ice and snow equipment manufacturing industry is experiencing a technological boom, with significant advancements in snow-making and ice-making equipment, ski resort operations, and apparel, showcasing strong development potential across various segments [4] - Establishing independent core brands is essential for long-term success in the ice and snow equipment industry, emphasizing the need for companies to focus on technological innovation, product quality, and brand foundation to secure a foothold in the trillion-yuan market [4]

Core Insights - The 9th Jilin Ice and Snow Industry International Expo showcases a vibrant atmosphere with a blend of traditional culture and modern ice and snow products [1][10] - The event highlights the strategic layout of "One Heart, Two Parks, and Six Venues," featuring various snow sports equipment and innovative products [3][10] Group 1: Exhibition Highlights - The "Learn to Ski in Changchun" themed exhibition area spans 2400 square meters, displaying snow gear and advanced products like snowmobiles and space capsules [3] - The intangible cultural heritage (ICH) exhibition area attracts significant attention, showcasing traditional crafts such as Manchu paper-cutting and regional delicacies [5][10] Group 2: Visitor Experience - Visitors express satisfaction with the opportunity to experience traditional culture and taste diverse regional foods, enhancing their overall experience [7] - Special promotions for ski tickets, including discounts and bundled offers with local attractions, are well-received by attendees [7] Group 3: Product Promotion - The "Changchun Gifts" booth features popular new products, including a ski-themed three-in-one pendant that appeals to younger audiences [9] - The event successfully merges traditional craftsmanship with modern trends, transforming ice and snow resources into consumer hotspots [10]

Core Viewpoint - The article highlights the increasing popularity of winter outdoor activities in Hebei, particularly skiing and hiking, as a way for urban workers to escape the pressures of their jobs and recharge during the winter season [1][4][65]. Group 1: Winter Outdoor Activities - Hebei's winter season attracts a significant number of people from Beijing, with many rushing to enjoy skiing, hiking, and hot springs as soon as the snow arrives [5][39]. - The province boasts the highest number of ski resorts in China, with 84 ski areas, surpassing Heilongjiang and Jilin [38][39]. - The geographical advantages of Hebei, particularly in Chongli, provide an ideal environment for winter sports, with an average snow period of 150 days and temperatures around -12°C, making it suitable for skiing [40][41]. Group 2: Equipment and Costs - Engaging in winter sports requires substantial investment in equipment, with skiing gear alone costing over 10,000 yuan, and additional expenses for lessons and other necessities [15][17]. - The article emphasizes the financial commitment involved in participating in these activities, including the need for specialized winter clothing and gear [15][17]. Group 3: Social and Emotional Aspects - The experience of skiing and hiking is portrayed as a form of liberation from the constraints of office life, providing a sense of freedom and rejuvenation [29][65]. - The social media culture surrounding winter sports showcases a blend of fun and hardship, where participants share their experiences despite the challenges faced in extreme cold [10][19]. Group 4: Hot Springs and Relaxation - The article discusses the appeal of hot springs in Hebei, which offer a unique way to relax after outdoor activities, enhancing the overall winter experience [59][62]. - Hebei's rich geothermal resources provide various options for hot spring experiences, catering to different preferences for relaxation and healing [58][62].

Core Insights - The winter sports season in Chongli, Hebei, has commenced, attracting ski enthusiasts from across the country as ski resorts open for business [1][5] - The ski resorts have undergone significant upgrades, including the expansion of ski trails and the certification of two new trails by the International Ski Federation, catering to various skill levels [3][5] Industry Overview - Chongli has established 9 large ski resorts with a total of 219 ski trails, with 4 major resorts already operational for the new season, receiving approximately 80,000 visitors [5] - The region is set to host 10 high-level international skiing events, alongside various entertainment activities, enhancing local winter sports consumption [5] Consumer Trends - There is a notable increase in sales of ski equipment and accommodation bookings, with the new season's consumer interest surpassing expectations [6][10] - Sales of core ski gear have risen by over 30% compared to the same period last year, with a significant demand for stylish and functional ski apparel [8][10] Service Enhancements - Local businesses are improving visitor experiences by optimizing accommodation, dining, and transportation services, with many hotels offering "stay + ski" packages [12]

Core Insights - Zhangjiakou's Chongli district is leveraging its unique skiing resources and Winter Olympic legacy to boost its ice and snow equipment manufacturing industry [1][7] Industry Overview - The new snow season has seen over 80,000 visitors since its opening, indicating a rising popularity of winter sports in the region [7] - Chongli boasts nine large ski resorts and 219 ski trails, catering to both beginners and experienced skiers [5] Equipment Manufacturing - Zhangjiakou has attracted 29 ice and snow equipment companies, creating a comprehensive local production chain for winter sports gear [16] - A young brand that relocated to Zhangjiakou in 2020 has rapidly developed over 200 products and holds multiple patents, capitalizing on the favorable business environment and proximity to a large skiing market [14] Economic Development - The local government is focused on enhancing the entire ice and snow equipment product system, which includes small and medium enterprise incubators and testing services [17] - The strategy aims to achieve high-quality development of the ice and snow industry by promoting collaboration across the supply chain [17]

Group 1 - The tourism industry in northern China, particularly in regions like the Arctic Village and Mohe, is experiencing a surge in visitors due to recent snowfall and the onset of winter activities [1][2][3] - Local businesses, including accommodations and restaurants, are adapting their offerings to cater to the winter tourism market, emphasizing unique ice and snow experiences and seasonal cuisine [3][5] - In Xinjiang Altay, ski resorts are preparing for the upcoming snow season by maintaining equipment and enhancing facilities, indicating a proactive approach to attract winter sports enthusiasts [5][6] Group 2 - The Altay region is noted for its favorable snow conditions, with an average annual snowfall exceeding 2 meters, making it an attractive destination for skiing [6] - Ski resorts are implementing comprehensive preparations, including equipment maintenance and facility upgrades, to ensure a smooth experience for visitors in the new snow season [6]