Core Insights - The winter sports season in Chongli, Hebei, has commenced, attracting ski enthusiasts from across the country as ski resorts open for business [1][5] - The ski resorts have undergone significant upgrades, including the expansion of ski trails and the certification of two new trails by the International Ski Federation, catering to various skill levels [3][5] Industry Overview - Chongli has established 9 large ski resorts with a total of 219 ski trails, with 4 major resorts already operational for the new season, receiving approximately 80,000 visitors [5] - The region is set to host 10 high-level international skiing events, alongside various entertainment activities, enhancing local winter sports consumption [5] Consumer Trends - There is a notable increase in sales of ski equipment and accommodation bookings, with the new season's consumer interest surpassing expectations [6][10] - Sales of core ski gear have risen by over 30% compared to the same period last year, with a significant demand for stylish and functional ski apparel [8][10] Service Enhancements - Local businesses are improving visitor experiences by optimizing accommodation, dining, and transportation services, with many hotels offering "stay + ski" packages [12]

央视网消息：进入新雪季，冬奥小城张家口崇礼的各大雪场持续上新。依托得天独厚的滑雪资源与冬奥遗产优势，张家口的冰雪热 度不再局限于雪道之上，冰雪装备制造产业乘势崛起。 今天是新雪季的第一次滑行，时隔一年踏上雪道，马上就能找回这种在滑行中拥抱风雪的快乐。 能让雪友们如此尽兴，源于崇礼得天独厚的"冰雪家底"。这里的雪质干爽蓬松，9座大型滑雪场散落其间，219 条雪道纵横交错。无 论新手小白还是资深雪友，都能找到属于自己的冰雪乐趣。 而更让人心动的是崇礼的"冬奥基因"。雪友们不仅可以在雪如意脚下体验滑雪乐趣，还可以打卡奥运冠军同款雪道。新雪季"开 板"以来，这里累计接待游客已超8万人次，热度持续攀升。张家口的冰雪热不止于滑雪，距离这里60公里之外的冰雪装备制造也超 火。 一套专业的装备是安全滑雪的前提，这一套配齐足足有20公斤。其实，来张家口滑雪真的不用这么麻烦，这里的生产企业让大家可 以轻装上阵。你只需带着一颗热爱滑雪的心，这里从头到脚、从里到外，可以"一站式"配齐。 这个专注于滑雪装备的年轻品牌，2020年从北京搬迁到张家口。正是看中了这里的营商环境和成本优势，以及靠近崇礼这一巨大滑 雪消费市场的便利。短短5年， ...

Group 1 - The tourism industry in northern China, particularly in regions like the Arctic Village and Mohe, is experiencing a surge in visitors due to recent snowfall and the onset of winter activities [1][2][3] - Local businesses, including accommodations and restaurants, are adapting their offerings to cater to the winter tourism market, emphasizing unique ice and snow experiences and seasonal cuisine [3][5] - In Xinjiang Altay, ski resorts are preparing for the upcoming snow season by maintaining equipment and enhancing facilities, indicating a proactive approach to attract winter sports enthusiasts [5][6] Group 2 - The Altay region is noted for its favorable snow conditions, with an average annual snowfall exceeding 2 meters, making it an attractive destination for skiing [6] - Ski resorts are implementing comprehensive preparations, including equipment maintenance and facility upgrades, to ensure a smooth experience for visitors in the new snow season [6]

Group 1 - The core viewpoint of the article highlights that the professional outdoor sports brand Songyoupai has recently completed a multi-million Pre-A round financing exclusively invested by the Jiebai Consumer Fund [2] - Songyoupai, established in 2018, focuses on providing high-performance gear for extreme sports such as skiing and mountaineering, utilizing advanced technologies and aesthetic design [2] - The company has developed proprietary technologies like SurPre® and SurWic®, which have been recognized in the industry as "black technology wardrobe for ice and snow sports" [2] Group 2 - The CEO of Songyoupai, Zhao Bing, stated that the funds from this round will be used to enhance product development, customer experience, distribution channels, and talent acquisition [3] - The investment will focus on iterating the SurPre® and SurWic® technologies to launch lighter, warmer, and more breathable snow gear, as well as upgrading online flagship stores and offline experience spaces [3] - The company aims to accelerate the establishment of stores in key snowfields and high-end commercial areas while attracting top talent in materials science and sports ergonomics [3] Group 3 - The Jiebai Consumer Fund partner pointed out that the penetration rate of ice and snow sports in China is still in its early stages, with a trillion-level market opportunity emerging [4] - Songyoupai combines "hardcore technology, international vision, and local market insights," with its functional fabrics and design already validated by leading snow sports communities [4] - The founding team’s experience in channel and brand management positions the company to achieve scalable profitability in the post-Winter Olympics period [4] Group 4 - The founder of Shangdao Venture Network, Wang Shuai, mentioned that the State Council's "Outdoor Sports Industry Development Plan" and various local ice and snow consumption voucher policies have accelerated the industry [5] - Songyoupai's technology-driven approach and brand strategy align with national initiatives to boost sports consumption, as well as the Jiebai Consumer Fund's focus on high-end sports retail [5] - The fund management is committed to leveraging Jiebai's offline network and supply chain resources to support the project, while also monitoring its growth to help Chinese ice and snow brands reach a global audience [5]