Core Insights - The 9th Jilin Ice and Snow Industry International Expo showcases a vibrant atmosphere with a blend of traditional culture and modern ice and snow products [1][10] - The event highlights the strategic layout of "One Heart, Two Parks, and Six Venues," featuring various snow sports equipment and innovative products [3][10] Group 1: Exhibition Highlights - The "Learn to Ski in Changchun" themed exhibition area spans 2400 square meters, displaying snow gear and advanced products like snowmobiles and space capsules [3] - The intangible cultural heritage (ICH) exhibition area attracts significant attention, showcasing traditional crafts such as Manchu paper-cutting and regional delicacies [5][10] Group 2: Visitor Experience - Visitors express satisfaction with the opportunity to experience traditional culture and taste diverse regional foods, enhancing their overall experience [7] - Special promotions for ski tickets, including discounts and bundled offers with local attractions, are well-received by attendees [7] Group 3: Product Promotion - The "Changchun Gifts" booth features popular new products, including a ski-themed three-in-one pendant that appeals to younger audiences [9] - The event successfully merges traditional craftsmanship with modern trends, transforming ice and snow resources into consumer hotspots [10]

Core Viewpoint - The article highlights the increasing popularity of winter outdoor activities in Hebei, particularly skiing and hiking, as a way for urban workers to escape the pressures of their jobs and recharge during the winter season [1][4][65]. Group 1: Winter Outdoor Activities - Hebei's winter season attracts a significant number of people from Beijing, with many rushing to enjoy skiing, hiking, and hot springs as soon as the snow arrives [5][39]. - The province boasts the highest number of ski resorts in China, with 84 ski areas, surpassing Heilongjiang and Jilin [38][39]. - The geographical advantages of Hebei, particularly in Chongli, provide an ideal environment for winter sports, with an average snow period of 150 days and temperatures around -12°C, making it suitable for skiing [40][41]. Group 2: Equipment and Costs - Engaging in winter sports requires substantial investment in equipment, with skiing gear alone costing over 10,000 yuan, and additional expenses for lessons and other necessities [15][17]. - The article emphasizes the financial commitment involved in participating in these activities, including the need for specialized winter clothing and gear [15][17]. Group 3: Social and Emotional Aspects - The experience of skiing and hiking is portrayed as a form of liberation from the constraints of office life, providing a sense of freedom and rejuvenation [29][65]. - The social media culture surrounding winter sports showcases a blend of fun and hardship, where participants share their experiences despite the challenges faced in extreme cold [10][19]. Group 4: Hot Springs and Relaxation - The article discusses the appeal of hot springs in Hebei, which offer a unique way to relax after outdoor activities, enhancing the overall winter experience [59][62]. - Hebei's rich geothermal resources provide various options for hot spring experiences, catering to different preferences for relaxation and healing [58][62].

Core Insights - The winter sports season in Chongli, Hebei, has commenced, attracting ski enthusiasts from across the country as ski resorts open for business [1][5] - The ski resorts have undergone significant upgrades, including the expansion of ski trails and the certification of two new trails by the International Ski Federation, catering to various skill levels [3][5] Industry Overview - Chongli has established 9 large ski resorts with a total of 219 ski trails, with 4 major resorts already operational for the new season, receiving approximately 80,000 visitors [5] - The region is set to host 10 high-level international skiing events, alongside various entertainment activities, enhancing local winter sports consumption [5] Consumer Trends - There is a notable increase in sales of ski equipment and accommodation bookings, with the new season's consumer interest surpassing expectations [6][10] - Sales of core ski gear have risen by over 30% compared to the same period last year, with a significant demand for stylish and functional ski apparel [8][10] Service Enhancements - Local businesses are improving visitor experiences by optimizing accommodation, dining, and transportation services, with many hotels offering "stay + ski" packages [12]

Core Insights - Zhangjiakou's Chongli district is leveraging its unique skiing resources and Winter Olympic legacy to boost its ice and snow equipment manufacturing industry [1][7] Industry Overview - The new snow season has seen over 80,000 visitors since its opening, indicating a rising popularity of winter sports in the region [7] - Chongli boasts nine large ski resorts and 219 ski trails, catering to both beginners and experienced skiers [5] Equipment Manufacturing - Zhangjiakou has attracted 29 ice and snow equipment companies, creating a comprehensive local production chain for winter sports gear [16] - A young brand that relocated to Zhangjiakou in 2020 has rapidly developed over 200 products and holds multiple patents, capitalizing on the favorable business environment and proximity to a large skiing market [14] Economic Development - The local government is focused on enhancing the entire ice and snow equipment product system, which includes small and medium enterprise incubators and testing services [17] - The strategy aims to achieve high-quality development of the ice and snow industry by promoting collaboration across the supply chain [17]

Group 1 - The tourism industry in northern China, particularly in regions like the Arctic Village and Mohe, is experiencing a surge in visitors due to recent snowfall and the onset of winter activities [1][2][3] - Local businesses, including accommodations and restaurants, are adapting their offerings to cater to the winter tourism market, emphasizing unique ice and snow experiences and seasonal cuisine [3][5] - In Xinjiang Altay, ski resorts are preparing for the upcoming snow season by maintaining equipment and enhancing facilities, indicating a proactive approach to attract winter sports enthusiasts [5][6] Group 2 - The Altay region is noted for its favorable snow conditions, with an average annual snowfall exceeding 2 meters, making it an attractive destination for skiing [6] - Ski resorts are implementing comprehensive preparations, including equipment maintenance and facility upgrades, to ensure a smooth experience for visitors in the new snow season [6]

Group 1 - The core viewpoint of the article highlights that the professional outdoor sports brand Songyoupai has recently completed a multi-million Pre-A round financing exclusively invested by the Jiebai Consumer Fund [2] - Songyoupai, established in 2018, focuses on providing high-performance gear for extreme sports such as skiing and mountaineering, utilizing advanced technologies and aesthetic design [2] - The company has developed proprietary technologies like SurPre® and SurWic®, which have been recognized in the industry as "black technology wardrobe for ice and snow sports" [2] Group 2 - The CEO of Songyoupai, Zhao Bing, stated that the funds from this round will be used to enhance product development, customer experience, distribution channels, and talent acquisition [3] - The investment will focus on iterating the SurPre® and SurWic® technologies to launch lighter, warmer, and more breathable snow gear, as well as upgrading online flagship stores and offline experience spaces [3] - The company aims to accelerate the establishment of stores in key snowfields and high-end commercial areas while attracting top talent in materials science and sports ergonomics [3] Group 3 - The Jiebai Consumer Fund partner pointed out that the penetration rate of ice and snow sports in China is still in its early stages, with a trillion-level market opportunity emerging [4] - Songyoupai combines "hardcore technology, international vision, and local market insights," with its functional fabrics and design already validated by leading snow sports communities [4] - The founding team’s experience in channel and brand management positions the company to achieve scalable profitability in the post-Winter Olympics period [4] Group 4 - The founder of Shangdao Venture Network, Wang Shuai, mentioned that the State Council's "Outdoor Sports Industry Development Plan" and various local ice and snow consumption voucher policies have accelerated the industry [5] - Songyoupai's technology-driven approach and brand strategy align with national initiatives to boost sports consumption, as well as the Jiebai Consumer Fund's focus on high-end sports retail [5] - The fund management is committed to leveraging Jiebai's offline network and supply chain resources to support the project, while also monitoring its growth to help Chinese ice and snow brands reach a global audience [5]