十几年前，我国冰雪运动刚兴起，高端装备几乎全靠进口。国内企业如何从零起步，迎头赶上？ 北京卡宾滑雪体育发展集团股份有限公司创始人、张家口卡宾滑雪装备制造有限公司负责人张鸿俊回 忆，当时公司还在做装备贸易，有一次遭到某国际品牌的无故毁约。从那时起，他便憋着一股劲儿，想 从事自主研发。 没有成熟的技术参考，就一点一点研究；缺乏系统的规范标准，便广泛调研，以需求为导向搞研发…… 2016年，卡宾推出首台手动造雪机，性能相同，售价仅为国外知名品牌的2/3。不久后推出的半自动造 雪机也颇受市场关注。 北京冬奥会的成功申办给行业带来更大的变化。河北相关产业链进一步完善、产业政策更优惠、9家国 际水准雪场在张家口市崇礼区建成，北京卡宾滑雪体育发展集团股份有限公司2018年将装备制造生产基 地迁入河北宣化经济开发区冰雪产业园，成立张家口卡宾滑雪装备制造有限公司。4年后的2022年，随 着滑雪场的快速发展壮大，市场对造雪机自动化需求越来越高，卡宾着手开展全自动造雪机的研发。 强化企业科技创新主体地位，推动创新资源向企业集聚。 ——摘自"十五五"规划建议 2月24日，湖北利川齐岳山国际滑雪场内，天气虽略有转暖，但仍有不少滑雪爱好 ...

2025年以来，"十五冬"场馆建设也进入关键期，我省灵活运用"省级投资+企业投资+赛区自筹+债券资 金"模式，统筹落实场馆及基础设施建设资金53.5亿元，不但保障沈阳王家湾冰上运动中心、抚顺龙岗 山雪上运动中心等重点场馆及配套设施建设，还兼顾了赛事需求与赛后可持续利用。 近年来，我省冰雪经济日渐升温，如何加大财政支持力度，把涉及旅游、体育、文化、制造、基础设施 等多个层面的系统工程做好，让"冷资源"火热，让"流量"变身"留量"？ "跳出'撒胡椒面'式的传统投入模式，转向聚焦重点、精准滴灌、全链布局的系统性支持。"日前，省财 政厅经建处处长王新宇告诉记者。2025年以来，省财政厅整合文旅体商等专项资金，推动形成覆盖冰雪 旅游、冰雪运动、场馆建设、冰雪装备、政府和金融协同的"五维"支持路径，支持我省构建冰雪经济高 质量发展的"四梁八柱"。 2025年6月，辽宁省文体旅产业专题招商活动期间，我省特别举行了"温泉""酒店""冰雪"主题项目签约 仪式，共签约15个项目，意向签约金额达73.18亿元。2025年，我省筹措1亿元支持冰雪旅游提质扩容， 重点支持品牌宣传、精品线路开发、旅游厕所改建等工作。2024—2025冰 ...

冰雪经济："冷资源"价值重构新增长极 20260204 摘要 冰雪经济作为一种"冷资源"转化"热经济"的模式，通过冰雪运动引 流、冰雪旅游变现、冰雪装备支撑和冰雪文化内核驱动内需增长，已成 为经济发展的新增长点。 国家对冰雪经济发展有明确规划，2030 年市场规模目标为 1.5 万亿元， 2027 年阶段性目标为 1.2 万亿元。2016 年至 2024 年，产业规模从 3,600 亿元增长到 9,800 亿元，年均复合增速达 21%，预示着后续项 目落地和财政支持力度加大。 冰雪运动参与人数快速增长，截至 2024-2025 冰雪季，全国居民参与 人数达 2.942 亿，参与率 20.61%，较上个冰雪季增加 2,744 万人，高 频深度消费者占比增加，消费预算在 500 元以上者过半，南方居民北上 意愿强烈，30-44 岁青壮年占比高。 冰雪产业链上游包括重资产基建和高毛利装备，截至 2024 年底全国有 2,678 个冰雪运动场地；中游以服务业为主，包括场地运营、教育培训、 赛事举办及冰雪旅游，23 至 24 年收入达 5,500 亿元，同比增长 58%；下游直接触达 C 端市场，消费群体约 3 亿人。 ...

Group 1 - The core viewpoint of the articles highlights the rapid development and increasing popularity of ice and snow sports in China, driven by government policies and initiatives aimed at promoting the ice and snow economy [2][3] - The State Council has issued opinions to stimulate the ice and snow economy, aiming to consolidate the achievement of engaging 300 million people in ice and snow sports and to develop a comprehensive ice and snow industry chain [2][3] - By 2027, the goal is to enhance the infrastructure for ice and snow sports, improve service levels, and increase the total scale of the ice and snow economy to 1.2 trillion yuan [3] Group 2 - The ice and snow equipment and gear industry is crucial for the development of ice and snow sports and the overall ice and snow economy, with China having established a comprehensive product system for ice and snow equipment [4][5] - There are currently six champion enterprises and 21 "specialized, refined, distinctive, and innovative" enterprises in the ice and snow equipment sector, indicating a growing industrial base [5] - The government encourages the expansion of ice and snow sports through grassroots initiatives and strategic development, focusing on regional cooperation and innovation to enhance participation, especially among youth [5]

Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, with projections indicating that the number of ice and snow tourism participants will reach 360 million and revenue is expected to exceed 450 billion yuan during the 2025-2026 winter season [1] - The ice and snow economy is characterized by a younger demographic, with "post-95" and "Generation Z" being the main contributors, and family consumption accounting for over 50% [1] - There is a notable trend of southern tourists traveling north for winter sports, with over 70% of visitors coming from southern regions, indicating a shift in consumer behavior towards value and quality [1] Group 2 - The rapid growth of ice and snow consumption is attributed to a transformation in consumer spending from material satisfaction to experiential value, with a growing willingness to invest in novelty, ritual, and social experiences [2] - The ice and snow industry is experiencing a technological boom in domestic equipment manufacturing, with strong development potential across various segments such as snow-making equipment, cable cars, and apparel [2] - Establishing independent core brands is essential for long-term success in the ice and snow equipment industry, emphasizing the need for continuous improvement in technology, product quality, and brand foundation [2]

Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, with projections indicating that the number of ice and snow tourism participants will reach 360 million and revenue is expected to exceed 450 billion yuan during the 2025-2026 winter season [2] - The ice and snow economy is characterized by a younger demographic, with "post-95" and "Generation Z" being the main growth drivers, and family consumption accounting for over 50% [2][3] - There is a notable trend of southern tourists traveling north for winter sports, with over 70% of visitors coming from southern regions, indicating a shift in consumer behavior towards seeking quality experiences and value [2][3] Group 2 - The rapid growth of ice and snow consumption is attributed to a transformation in consumer spending from material satisfaction to experiential value, with people increasingly willing to invest in novelty, rituals, and social experiences [3] - The domestic ice and snow equipment manufacturing industry is experiencing a technological boom, with significant advancements in snow-making and ice-making equipment, ski resort operations, and apparel, showcasing strong development potential across various segments [4] - Establishing independent core brands is essential for long-term success in the ice and snow equipment industry, emphasizing the need for companies to focus on technological innovation, product quality, and brand foundation to secure a foothold in the trillion-yuan market [4]

Core Insights - The Chinese ice and snow industry is projected to exceed 1 trillion yuan, reaching 10,053 billion yuan by 2025, indicating explosive growth in the ice and snow economy [1] - The industry is characterized by a complete ecosystem comprising specialized upstream equipment manufacturing, diversified midstream service operations, and varied downstream consumption scenarios [1] - The ice and snow economy is reshaping China's geographical landscape, expanding from northern regions to southern areas, thus promoting regional coordination and infrastructure development [2] Industry Development - The ice and snow industry has seen significant advancements in domestic equipment manufacturing, with technologies for snow-making machines, snow groomers, and skis reaching international standards [1] - The midstream service sector is diversifying with the development of ski resorts, ice and snow parks, event operations, and training, enhancing service standards and innovation capabilities [1] - Downstream consumption includes tourism, dining, accommodation, and retail, with the integration and collaboration across these sectors enhancing the industry's added value and sustainability [1] Regional Expansion - The ice and snow economy has transcended regional limitations, with northern regions leveraging natural resources while southern regions, like Sichuan, develop unique offerings such as "warm ice and snow" experiences [2] - The development of ice and snow tourism in southern areas has become a new hotspot, contributing to infrastructure improvements and industrial upgrades in less developed regions [2] Technological Innovation - High-quality development of the ice and snow industry relies on technological innovation, with advancements in snow-making technology, insulation materials, and venue construction enabling growth in low-latitude, low-snowfall areas [2] - The acceleration of domestic equipment replacement is enhancing the cost-performance ratio of ice and snow gear, lowering participation barriers and driving industry transformation [2] Cultural Significance - The ice and snow economy serves as a vital platform for cultural transmission and image shaping, showcasing Chinese culture and development achievements through events like the Beijing Winter Olympics and local ice and snow festivals [3] - The integration of traditional customs with modern ice and snow sports allows for a vibrant presentation of Chinese culture, facilitating global understanding of China through the medium of ice and snow [3] Future Outlook - The 1 trillion yuan scale is just the beginning, with the multi-functional value of the ice and snow economy expected to continue to be released [3] - As the industry ecosystem matures, regional collaboration deepens, and technological innovations evolve, the ice and snow economy is poised to play a more significant role in driving high-quality development and injecting new momentum into economic and social growth [3]