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邮储银行北京石景山直属支行行长卫伟:多维度助力老字号破圈 激活新型消费潜力
Bei Jing Shang Bao· 2025-09-14 11:02
Group 1 - The core theme of the event is to explore how time-honored brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1] - The event is guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank as the platform [1] - The roundtable discussion highlighted the necessity of breaking the barriers for time-honored brands and the financial and service support provided by Postal Savings Bank [1][2] Group 2 - Postal Savings Bank is enhancing the reach of time-honored brands through a dual approach of online and offline empowerment, including a digital platform for promotion and convenient consumer access [2] - The bank has over 100 branches in Beijing, with several themed branches that integrate brand experiences, such as a comedy-themed branch and a coffee-themed branch, fostering collaboration with various enterprises [2] - Suggestions for overcoming challenges in cross-industry integration include improving financial services by facilitating quick financing and leveraging brand reputation for support, as well as using bank branches for promotional activities [3]
2025服贸会|邮储银行北京石景山直属支行行长卫伟:多维度助力老字号破圈 激活新型消费潜力
Bei Jing Shang Bao· 2025-09-14 10:51
Core Viewpoint - The traditional brands, known as "laozihao," are becoming a significant force in creating unique and innovative consumption scenarios while deeply exploring consumer potential in the context of building a new consumption landscape [1] Group 1: Event Overview - The "2025 Searching for Laozihao Consumption Power Salon" was held during the Service Trade Fair, focusing on how traditional brands can innovate to achieve brand rejuvenation, fashionability, and internationalization while preserving traditional culture [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Laozihao Association, with Deep Blue Media Think Tank serving as the think tank platform [1] Group 2: Financial Support for Traditional Brands - Wei Wei, the head of Postal Savings Bank's Beijing Shijingshan branch, discussed the necessity of breaking the barriers for traditional brands to reach more consumers, emphasizing the bank's dual empowerment approach through online and offline channels [3] - The bank has integrated a "Postal Merchant Street" mini-program into its app to gather quality traditional brands nationwide, providing a promotional platform for these brands and facilitating convenient purchasing for consumers [3] - Postal Savings Bank is promoting cooperation among quality enterprises and creating specialized bank branches that incorporate brand themes, such as a comedy-themed branch and a coffee-themed branch, to foster collaboration and development [3] Group 3: Challenges and Recommendations - Wei Wei identified challenges in cross-industry integration for traditional brands and proposed suggestions in financial and promotional services [4] - The bank aims to streamline the financing chain for traditional brands, exploring options like trademark and intellectual property collateral loans to support cash flow for these enterprises [4] - For promotional services, the bank plans to utilize its numerous branches as promotional venues for traditional brands and intends to launch co-branded credit cards to offer consumer discounts, encouraging collaboration with suitable traditional brands [4]