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打破航空零售八大认知误区 | 2025麦肯锡全球航空业报告
麦肯锡· 2025-09-03 06:26
Core Insights - The aviation industry's ancillary revenue has been steadily increasing, with estimates showing that it will rise from approximately 5% in 2010 to around 15% by 2024 [2] - Airlines are focusing on optimizing retail models rather than merely expanding service categories, emphasizing personalized recommendations and precise pricing strategies to enhance customer acceptance and conversion rates [2][3] - Frequent flyer programs have become a significant value pillar for many airlines, particularly in the U.S., where co-branded credit cards generate substantial revenue due to high credit card penetration and transaction fees [2] Group 1: Importance of Ancillary Revenue - Airlines are actively expanding ancillary services such as baggage fees, in-flight retail, and seat selection, which have higher profit margins and lower price sensitivity compared to base fares [2] - The global travel industry has not only recovered but surpassed pre-pandemic levels, with total bookings expected to reach 115% of 2019 levels by 2024 [3] Group 2: Retail Strategy and Customer Insights - Airlines are re-evaluating their product sales and customer service strategies to align with evolving consumer behaviors and expectations [3] - A survey of 7,000 travelers revealed eight common misconceptions in current retail strategies, highlighting the need for airlines to understand the complete retail journey from initial interest to post-travel interactions [3] Group 3: Misconceptions in Customer Preferences - Many airlines mistakenly believe they have fully tapped into customer preferences, while in reality, travelers are willing to pay a premium for desired services that go beyond static ticket packages [4] - Price is the primary consideration for 33% of travelers, but convenience and brand trust are equally important, each cited by 20% of respondents [5] Group 4: Potential for Revenue Growth - There is an estimated potential customer value of over $45 billion in the airline retail value chain that remains untapped, primarily due to misalignment between service offerings and customer willingness to pay [8] - Airlines need to shift from rigid pricing structures to dynamic, segmented, and customized service frameworks to fully exploit traveler demand [9] Group 5: Digital Experience and Customer Engagement - Airlines must enhance their digital retail capabilities by adopting advanced technologies and strategies that improve customer engagement and conversion rates [17] - The use of behavioral economics in the booking process can significantly influence traveler decisions, with effective prompts and visual presentations leading to higher conversion rates [18] Group 6: Distribution Channels and Market Dynamics - Direct sales channels have grown from 34% to 49% of global ticket sales from 2016 to 2024, but traditional intermediaries still play a crucial role in the booking process [20] - Despite the growth of direct sales, many travelers still prefer using intermediaries, particularly price-sensitive or infrequent travelers [20] Group 7: Key Pain Points in Booking - The primary concerns for travelers during the booking process are price transparency and flexible cancellation policies, rather than technical issues with booking systems [26][27] - Travelers express dissatisfaction with flight punctuality, seat comfort, and service quality, indicating that operational reliability is more critical than the booking experience itself [31] Group 8: Social Media Influence on Travel Decisions - While social media platforms are influential among younger travelers, traditional digital channels and personal recommendations remain significant sources of travel inspiration across all age groups [35][39] - Airlines should develop a comprehensive marketing strategy that transcends social media to engage travelers during the decision-making process [39]
银行信用卡业务去向何方
Jin Rong Shi Bao· 2025-08-08 07:59
从风光无限到低调内敛,曾经在银行信用卡市场中扮演着重要角色的联名信用卡,如今正在面临成 本与收益的制衡。与此同时,各家银行对联名信用卡的发展思路也更趋向于在深思熟虑后再做决定。 今年以来,多家主要银行相继停发或调整了部分联名信用卡产品。不可否认的是,联名信用卡的停 发,反映出银行信用卡业务格局的重塑。 年内多家银行联名信用卡停发 业内专家认为,银行联名信用卡的合作授权一般有期限约定,在合作到期后,出于版权需要,银行 会停发该合作授权的联名产品。 但除此之外,银行信用卡市场整体发展思路的转变,也是各家银行调整联名信用卡发卡计划的重要 原因。 "在信用卡新规的作用下,信用卡已逐渐从低质量的'拉新'向高质量的'留存'转变。联名信用卡作 为'获客'的作用在下降。"业内人士告诉《金融时报》记者,在多重因素促使下,信用卡业务正从拓客 思维转向以价值贡献驱动,现阶段各家银行更看重的是提升信用卡业务的核心竞争力。 银行信用卡业务迎来重要转型 业内专家普遍认为,联名信用卡停发释放的信号是信用卡行业整体正在进入战略重构期。 目前,各家银行对联名信用卡的规划调整仍未停止。"今年信用卡权益变动很大,调整仍在继 续。"某国有大型银行信 ...
江苏设立一支百亿央企科创基金
Lai Mi Yan Jiu Yuan· 2025-07-14 07:58
Industry Investment Rating - No relevant information provided Core Viewpoints - On July 11, 2025, the domestic and foreign venture capital markets disclosed a total of 29 investment and financing events, including 15 domestic enterprises and 14 foreign enterprises, with a total financing amount of approximately 9.239 billion yuan [1] Summary by Category Fundraising Events - Tianjin Jingkai Science and Technology Innovation Mother Fund expanded to 380 million yuan, aiming to build a state - owned capital market - oriented industrial fund system and a "Angel + Venture Capital + Industry + Merger" fund group [1] - China Chengtong and the Jiangsu Provincial People's Government signed a framework cooperation agreement to establish the 10 - billion - yuan Chengtong Science and Technology Innovation (Jiangsu) Fund, and 2 sub - funds of Chengtong Science and Technology Innovation (Beijing) Fund also signed relevant framework agreements, aiming to support early - mid - stage technology projects and form a "mother fund + direct investment fund" synergy [2][3] Large - scale Financing - Inmo Technology completed over 150 million yuan in Series B+ financing, and the funds will be used for R & D, AI core capacity building, and business expansion [4] - Shijia Technology completed nearly 100 million yuan in Series A financing, and the funds will be used for the construction of a smart manufacturing center and key technology R & D [5] - BILT completed a $250 million Series C financing, and the funds will be used for business expansion in multiple fields [6] Policy Focus - Beijing released the first local policy for scientific intelligence, aiming to build a scientific foundation large - model, multiple databases, and form an international - competitive industrial cluster by 2027 [7] - The 2025 national basic medical insurance drug catalog adjustment started, and a commercial health insurance innovative drug catalog was added for the first time [8] - The Shanghai Stock Exchange launched a pre - review mechanism for IPOs on the Science and Technology Innovation Board, allowing eligible technology - based enterprises to apply for pre - review [10]