Group 1 - The core theme of the event is to explore how time-honored brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1] - The event is guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank as the platform [1] - The roundtable discussion highlighted the necessity of breaking the barriers for time-honored brands and the financial and service support provided by Postal Savings Bank [1][2] Group 2 - Postal Savings Bank is enhancing the reach of time-honored brands through a dual approach of online and offline empowerment, including a digital platform for promotion and convenient consumer access [2] - The bank has over 100 branches in Beijing, with several themed branches that integrate brand experiences, such as a comedy-themed branch and a coffee-themed branch, fostering collaboration with various enterprises [2] - Suggestions for overcoming challenges in cross-industry integration include improving financial services by facilitating quick financing and leveraging brand reputation for support, as well as using bank branches for promotional activities [3]

Core Viewpoint - The traditional brands, known as "laozihao," are becoming a significant force in creating unique and innovative consumption scenarios while deeply exploring consumer potential in the context of building a new consumption landscape [1] Group 1: Event Overview - The "2025 Searching for Laozihao Consumption Power Salon" was held during the Service Trade Fair, focusing on how traditional brands can innovate to achieve brand rejuvenation, fashionability, and internationalization while preserving traditional culture [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Laozihao Association, with Deep Blue Media Think Tank serving as the think tank platform [1] Group 2: Financial Support for Traditional Brands - Wei Wei, the head of Postal Savings Bank's Beijing Shijingshan branch, discussed the necessity of breaking the barriers for traditional brands to reach more consumers, emphasizing the bank's dual empowerment approach through online and offline channels [3] - The bank has integrated a "Postal Merchant Street" mini-program into its app to gather quality traditional brands nationwide, providing a promotional platform for these brands and facilitating convenient purchasing for consumers [3] - Postal Savings Bank is promoting cooperation among quality enterprises and creating specialized bank branches that incorporate brand themes, such as a comedy-themed branch and a coffee-themed branch, to foster collaboration and development [3] Group 3: Challenges and Recommendations - Wei Wei identified challenges in cross-industry integration for traditional brands and proposed suggestions in financial and promotional services [4] - The bank aims to streamline the financing chain for traditional brands, exploring options like trademark and intellectual property collateral loans to support cash flow for these enterprises [4] - For promotional services, the bank plans to utilize its numerous branches as promotional venues for traditional brands and intends to launch co-branded credit cards to offer consumer discounts, encouraging collaboration with suitable traditional brands [4]

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the China International Fair for Trade in Services, focusing on how these brands can innovate while preserving traditional culture to attract younger consumers and promote national trends [1][3] - The integration of time-honored brands with commercial spaces is seen as crucial for breaking age and scenario boundaries, with commercial spaces acting as catalysts and platforms for this transformation [3] Group 1: Event Overview - The salon aimed to explore the role of time-honored brands in creating innovative consumption scenarios and tapping into consumer potential [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association [1] Group 2: Role of Commercial Spaces - Commercial spaces are essential in the cross-industry integration of time-honored brands, providing experiential environments for consumers [3] - The integration of culture, commerce, and tourism is identified as a key factor for time-honored brands to connect emotionally with consumers and drive new consumption power [3] Group 3: Challenges and Opportunities - There are challenges in customer segmentation and scenario creation for time-honored brands, leading to varied effectiveness in their integration with commercial spaces [3] - The use of big data to analyze customer needs and assist time-honored brands in identifying core customer groups is emphasized as a strategy for improvement [3]

Group 1 - The core theme of the event is the exploration of how time-honored brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1][4] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the China International Fair for Trade in Services and was guided by the Beijing Municipal Bureau of Commerce [1] - The discussion highlighted the importance of integrating cultural heritage with modern consumer demands, emphasizing that innovation and tradition must coexist for these brands to thrive in contemporary markets [4] Group 2 - Beijing Daoxiangcun, a traditional food enterprise, is facing market pressures and has adopted a new strategy of tailored operations for each store to better meet the cultural consumption needs of tourists [4] - The company is exploring new product categories and opening themed stores as part of its innovative approach to attract a younger demographic [4] - The emphasis on "innovating within tradition and preserving tradition through innovation" is seen as crucial for the revitalization of time-honored brands in today's consumer landscape [4]