Group 1 - The core theme of the event is to explore how time-honored brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1] - The event is guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank as the platform [1] - The roundtable discussion highlighted the necessity of breaking the barriers for time-honored brands and the financial and service support provided by Postal Savings Bank [1][2] Group 2 - Postal Savings Bank is enhancing the reach of time-honored brands through a dual approach of online and offline empowerment, including a digital platform for promotion and convenient consumer access [2] - The bank has over 100 branches in Beijing, with several themed branches that integrate brand experiences, such as a comedy-themed branch and a coffee-themed branch, fostering collaboration with various enterprises [2] - Suggestions for overcoming challenges in cross-industry integration include improving financial services by facilitating quick financing and leveraging brand reputation for support, as well as using bank branches for promotional activities [3]

Core Viewpoint - The traditional brands, known as "laozihao," are becoming a significant force in creating unique and innovative consumption scenarios while deeply exploring consumer potential in the context of building a new consumption landscape [1] Group 1: Event Overview - The "2025 Searching for Laozihao Consumption Power Salon" was held during the Service Trade Fair, focusing on how traditional brands can innovate to achieve brand rejuvenation, fashionability, and internationalization while preserving traditional culture [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Laozihao Association, with Deep Blue Media Think Tank serving as the think tank platform [1] Group 2: Financial Support for Traditional Brands - Wei Wei, the head of Postal Savings Bank's Beijing Shijingshan branch, discussed the necessity of breaking the barriers for traditional brands to reach more consumers, emphasizing the bank's dual empowerment approach through online and offline channels [3] - The bank has integrated a "Postal Merchant Street" mini-program into its app to gather quality traditional brands nationwide, providing a promotional platform for these brands and facilitating convenient purchasing for consumers [3] - Postal Savings Bank is promoting cooperation among quality enterprises and creating specialized bank branches that incorporate brand themes, such as a comedy-themed branch and a coffee-themed branch, to foster collaboration and development [3] Group 3: Challenges and Recommendations - Wei Wei identified challenges in cross-industry integration for traditional brands and proposed suggestions in financial and promotional services [4] - The bank aims to streamline the financing chain for traditional brands, exploring options like trademark and intellectual property collateral loans to support cash flow for these enterprises [4] - For promotional services, the bank plans to utilize its numerous branches as promotional venues for traditional brands and intends to launch co-branded credit cards to offer consumer discounts, encouraging collaboration with suitable traditional brands [4]

在老字号跨界融合过程中，商场扮演了怎样的角色？北京北投商业地产经营管理有限公司品牌总监周英琦指出，"自2008年奥运会后，我们一直深耕在北京 商业地产运营，致力于全业态、全链条运营。对于文商旅融合，北投去年年底进行了尝试与探索，致力于为客户提供体验地。对于老字号而言，商文旅体甚 至商文旅体博是破圈的关键，也是企业突破年龄层以及场景边界的关键因素之一。在此过程中，商场起到了'点火器'和'平台'的作用。我认为，通过文商旅 体博的深度融合可以使老字号从此前的人货交易转变成消费者、体验以及场景所打造的价值链条。将消费者与老字号建立起情感连接，从而推动新消费力持 续发展。" 作为拉动消费力的重要一环，商场如何与老字号跨界形成良性互动？周英琦表示："我们商场老字号入驻较多，各个老字号在文商旅体博融合过程中的效果 也存在一些差异。从空间运营角度来看，老字号破圈与融合过程中，客群定位可能还相对模糊。另外，从场景打造角度来看，场景打造并不是目的，而是通 过场景将老字号传播出去才是目的，因此场景打造时给消费者留下的记忆点还不够强烈。此外，当下各老字号品牌都在做转型，期望根据消费者需求转变能 快速迭代。但有一些运营机制相对滞后，造 ...

北京商报讯（记者 刘一博 冯若男）在全方位构筑消费新格局的大语境中，老字号已成为打造独特创新消费场景、深度挖掘消费潜能的重要力量。9月14日， 作为深蓝智库年度论坛系列活动，以"寻找老字号消费力"为主题的2025寻找老字号消费力沙龙在服贸会期间举办。 北京稻香村营销创新部副部长、零号店项目负责人曹思源指出，破圈在当下经济环境中不仅是老字号企业需要面对的课题，而是所有品牌都要面临的。值得 注意的是，在面对这个问题时，文商旅提供了一个新的解题思路。近年来，伴随着市场经济变化，北京稻香村作为传统食品企业感受到一定压力。在此背景 下，北京稻香村推出了一店一策的经营新策略，深度挖掘旅游人群对在地文化的消费需求。其中，包括开设主题门店与新型店进行新品类的探索与尝试。 此次沙龙聚焦探讨老字号如何在保护传承传统文化的同时，通过创新实现品牌年轻化、时尚化、国际化，引领国潮消费新风尚。沙龙活动由北京市商务局指 导，北京商报社、北京老字号协会主办，深蓝媒体智库作为智库平台。 同时，曹思源表示："我认为老字号品牌具有一定特殊性，不仅要深度挖掘品牌文化根脉以保持原汁原味的品牌特色，同时也要大胆地创新尝试以符合当下 消费需求。尽管'在传 ...