热点2：史上最严"禁酒令" 5月，中共中央、国务院修订发布的《党政机关厉行节约反对浪费条例》明确规定，公务接待工作餐"不得提供香烟，不上酒"，这一政策是对2013年"八项 规定"的延续和细化，旨在进一步遏制"舌尖上的腐败"，推动廉政建设制度化、常态化。 尽管各种形式的"禁酒令"并不鲜见，但此次新规在身处调整期的白酒行业激起千层浪，被视为"史上最严禁酒令"。虽然期间"禁酒令"已有所纠偏，但对市 场情绪、消费场景、渠道生意的冲击巨大。从6月初开始，在禁酒令的影响下，酒店、团购、烟酒店渠道的次高端、高端白酒消失呈现断崖式下滑，与之 而来的是次高端、高端名酒的价格持续下滑。 2025年的中国酒业，在深度调整的阵痛和创新变革的探索中负重前行。这一年，宏观环境低迷、消费分化加剧、产量收缩、动销乏力等挑战带来阵阵寒 气，但存量博弈白热化下的残酷洗牌，正在重塑白酒产业的新格局。 压力与希望并存之下，行业、企业鼓足破茧蜕变的信心与勇气，打破旧规则秩序，探寻确定性增长曲线的新逻辑、新路径。 岁末年初之时，宽窄研究院推出"2025阵痛中的中国酒业"，梳理2025年中国酒业的热点事件、热点话题，多方面窥见中国酒业发展的困境、趋势、营 ...

Core Insights - The company launched a new round of liquor brewing with traditional ceremonies, transforming intangible cultural heritage from "static" to "dynamic" transmission [1] - The company reported a storage capacity of 300,000 tons of sauce-flavored liquor, with a sales volume cap of 30,000 tons for 2026, indicating a strategic shift towards balancing production and storage [2] - The company is targeting the silver economy by expanding its product offerings and consumption scenarios, particularly through the "Red Flower Lang - Longevity Feast" initiative [3][6] Group 1 - The company initiated a new brewing cycle for sauce-flavored liquor during the "Double Ninth Festival" ceremony, emphasizing cultural heritage [1] - The company has achieved a storage capacity of 300,000 tons for sauce-flavored liquor, with a planned sales volume of no more than 30,000 tons for 2026, reflecting a sustainable production-storage balance [2] - The company is responding to market challenges by innovating its product offerings, including the "Langjiu Manor - Architectural Series Liquor" and "Langjiu - Striving Era 1990" [3] Group 2 - The company is focusing on expanding consumption scenarios to adapt to changing consumer preferences, particularly in family gatherings and celebrations [3] - The company is leveraging cultural value and emotional resonance in its marketing strategies to differentiate its brand in a competitive market [6] - The company is positioning itself to compete in a new era of cultural and experiential value in the liquor industry, moving from functional products to value symbols [6]