Core Insights - The historical classic industry in Zhejiang is experiencing a revival, with a reported revenue of 33.187 billion yuan in Q1, reflecting a year-on-year growth of 6.17% [1] - The industry is focusing on integrating traditional products into modern lifestyles to attract younger consumers [3][5] Group 1: Industry Performance - Zhejiang's historical classic industry achieved a revenue of 33.187 billion yuan in Q1, marking a 6.17% increase year-on-year [1] - The province has cultivated a total of 252 historical classic old brand names [1] Group 2: Consumer Engagement - The industry is shifting from highbrow to more accessible products, exemplified by the success of the portable Qingci cup, which sold over 1,000 sets in one night [3] - Dragon Spring Sword has redefined its products by creating emotional connections with consumers through the concept of "Six Swords of Life" [4] - The yellow wine industry is innovating with new products like sparkling yellow wine and flavored variants to appeal to younger demographics [5] Group 3: Innovation and Modernization - The industry faces challenges due to a predominance of small workshops, with over 90% of market players being individual or family-run businesses [8] - Zhejiang is addressing these challenges by implementing standardization and scientific production methods in traditional industries [9] - The province is also focusing on talent development, with over 2,800 professionals trained annually in traditional industry fields [9] Group 4: Digital Transformation - The historical classic industry is undergoing digital transformation, with significant investments in projects exceeding 1 billion yuan, totaling 17.91 billion yuan across 109 key projects [10] - The government is launching initiatives to enhance collaboration between various stakeholders in the industry, aiming to establish a high-level development framework by 2027 [10]

Core Insights - The 2025 Osaka Kansai Expo will feature a prominent Chinese pavilion inspired by "Chinese Book Simplification," covering an area of 3,500 square meters, making it one of the most anticipated foreign self-built pavilions [1] - The "Zhejiang Week," starting on July 12, will showcase the "Zhejiang Historical Classic Industry Exhibition," highlighting the province's historical industries and cultural heritage [1] - Zhejiang's historical classic industries, including tea, silk, traditional Chinese medicine, and more, are recognized for their cultural significance and global reputation, with silk production accounting for half of China's total and tea exports leading the nation [1] Exhibition Structure - The exhibition is divided into two main sections: "Source of Jiangnan, Continuation of Culture" and "Craftsmanship and Innovation," showcasing both historical roots and contemporary innovations in Zhejiang's classic industries [2] - The first section features traditional crafts like carving and Qingci, while the second section utilizes multimedia and innovative products to present the revitalization of traditional culture [2] Masterpieces and Artisans - The exhibition will display works from 12 national and provincial intangible cultural heritage inheritors and master artisans, including notable pieces like Huangyang wood carving and Longquan Qingci [3] - Featured artisans include Yu Jinsun, Lu Guangzheng, and Ji Xigui, showcasing the depth of Zhejiang's traditional craftsmanship [3] Interactive Experience - An interactive area will allow visitors to engage with traditional practices, such as a Song-style tea ceremony led by a national-level tea artist and demonstrations of Hangzhou embroidery techniques [4] - Attendees can also create their own herbal sachets, enhancing their sensory experience of Zhejiang's cultural heritage [4] Cultural Consumption Matrix - Over 20 brands from Zhejiang's historical classic industries will form a cultural consumption matrix, promoting innovative products that blend tradition with modern consumer trends [5] - Examples include collaborative gift boxes and new beverage offerings that revitalize traditional crafts and stimulate cultural consumption [5] Aesthetic Design - The exhibition design incorporates Jiangnan aesthetics, creating a harmonious environment that reflects the region's natural beauty and cultural depth [6] - The layout features distinct spatial layers and integrates traditional elements with modern exhibition techniques, providing an immersive experience for visitors [6]