金桂观音
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新茶饮秋味浓,茶百道“金桂观音”新品国庆热销近130万杯
Nan Fang Du Shi Bao· 2025-10-09 07:01
Group 1 - The "Double Festival" during the Mid-Autumn and National Day in 2025 creates an eight-day "super golden week," significantly boosting consumer potential driven by "holiday economy" and travel trends [2] - The new tea brand Cha Baidao reported a staggering sales increase of nearly 2800% in its scenic area stores [2] - The theme of "autumn appreciation" has become a key focus during this year's National Day holiday, with popular scenic spots like West Lake in Hangzhou and Guihu Park in Chengdu attracting many visitors [2] Group 2 - The "autumn appreciation economy" has directly driven sales performance for Cha Baidao's scenic area stores and autumn new products, with sales increases exceeding 600% in cities like Nanjing and Guilin [4] - Cha Baidao launched the "Golden Osmanthus Guanyin" series, featuring a blend of three tea bases with real osmanthus and seasonal ingredients, which aligns with the autumn theme [4] - During the National Day period, nearly 1.3 million cups of the "Golden Osmanthus Guanyin" series were sold, showcasing the strong market demand for seasonal products [4]
国庆中秋长假开启 成都又双叒叕消费上新
Sou Hu Cai Jing· 2025-10-01 02:44
Group 1 - The article highlights the vibrant consumer atmosphere in Chengdu as it prepares for the National Day and Mid-Autumn Festival, showcasing various new retail experiences and events [1][3] - Ralph Lauren has opened its first flagship store in mainland China and the western region at Chengdu IFS, aiming to expand its consumer ecosystem with immersive experiences [3][1] - Barbour launched a new pop-up store featuring its Tartan classic theme in Chengdu, with a special event attended by celebrity Han Dongjun, blending history and modernity [5][6] Group 2 - Chengdu's commercial landscape is enriched with seasonal offerings, such as the "Golden Osmanthus Oolong" tea series from local brand Cha Baidao, which targets the holiday market with promotional activities [8] - Chengdu MixC is hosting a public art exhibition and several themed pop-up stores, including a nationwide launch of the new black leather Hello Kitty by TOUTOU, appealing to younger consumers [8] - The opening of the metro line 17 has led to the emergence of new commercial landmarks, enhancing the overall commercial atmosphere and consumer engagement in the area [11][13] Group 3 - The Quantum Space, a new multi-functional entertainment and commercial hub, has transformed old industrial sites into vibrant spaces for social and recreational activities, promoting a new consumer culture [11][14] - Chengdu's high-tech venues, such as the indoor climbing gym in Quantum Space, offer diverse activities that attract a younger audience, emphasizing the integration of sports, socializing, and lifestyle [13][14] - The Chengdu High-tech Center is enhancing the "ticket economy" by providing discounts at local hotels for theatergoers, further linking various commercial activities [14] Group 4 - The 麓湖CPI is collaborating with A4 International to host an art residency event, creating immersive art experiences that engage consumers and enhance the emotional value of the shopping environment [16][17] - The integration of high emotional value experiences into commercial parks is becoming a trend, with various art installations and events designed to foster consumer interaction and engagement [16][17]