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“融安金桔王”出炉!融安县第十六届金桔文化旅游嘉年华启幕
Nan Fang Nong Cun Bao· 2025-12-06 15:06
Core Viewpoint - The 16th Citrus Cultural Tourism Carnival in Longan County officially commenced on December 5, showcasing the integration of agriculture, culture, tourism, and commerce in promoting the local citrus industry [8][2][3]. Group 1: Event Overview - The carnival started on November 8 and will run until December 31, featuring a series of unique activities designed to create a "Citrus Feast" for residents and visitors [5][4]. - The main event, "I Am the Longan Citrus King" competition, involved rigorous selection processes with 35 samples each of crispy honey citrus and smooth skin citrus, and 20 samples of oily skin citrus competing for the title [10][11]. Group 2: Competition Highlights - The competition provided a platform for technical exchange and showcased the skills of local growers, enhancing their motivation to improve cultivation techniques [24][26]. - The winners included Qian Shenghua from Liangcun Village for crispy honey citrus, Wu Jingjie from Fushi Village for smooth skin citrus, and Wei Qingxue from Guyun Village for oily skin citrus [19][20]. Group 3: Industry Impact - Longan County, known as the "Hometown of Citrus in China," has a citrus planting history of nearly 300 years, contributing to a rural revitalization model that has been recognized nationally [27][28]. - The county's citrus industry is projected to reach a planting area of 231,000 acres by 2025, with an expected total output of 287,000 tons and a direct output value of 5.6 billion yuan [37][38]. Group 4: Economic Contributions - The citrus industry directly supports over 100,000 jobs, including more than 40,000 individuals from impoverished backgrounds, providing significant income stability for local communities [38]. - The brand value of Longan citrus has steadily increased to 6.52 billion yuan, marking a 600 million yuan rise from the previous year, and it has entered the top 100 geographical indication brand value rankings [39][40]. Group 5: Market Expansion - Longan citrus has gained recognition in major domestic markets and is exported to countries such as the United States, Canada, Singapore, and the United Arab Emirates, reflecting its high quality [42][41]. - The county has invested 73.96 million yuan to optimize the entire citrus industry chain, leading to the development of over 20 deep-processing products with sales exceeding 200 million yuan [34][36]. Group 6: Carnival Activities - The carnival includes various activities such as the opening ceremony, the citrus king competition, a running event, and a cultural food festival, promoting cultural and commercial engagement [48][50]. - The running event, scheduled for December 7, has attracted 2,500 participants, highlighting the growing interest in the carnival and its activities [56][54].
金桔之夜闪耀珠海!融安金桔大湾区推介会即将甜蜜启幕
Nan Fang Nong Cun Bao· 2025-11-05 06:33
Core Viewpoint - The upcoming promotional event for the Rong'an Kumquat in the Guangdong-Hong Kong-Macao Greater Bay Area is set to enhance the brand's visibility and market reach, showcasing the fruit's quality and the region's agricultural development [2][3][4]. Group 1: Event Details - The Rong'an Kumquat promotional event will take place on November 8 in Zhuhai, marking the third consecutive year the kumquat has been promoted in the Greater Bay Area [3][4][5]. - Zhuhai is the third city to host the promotional event, following Guangzhou and Shenzhen, highlighting its strategic importance in connecting the region [5][11]. Group 2: Agricultural Development - Rong'an County, known as the "Hometown of Kumquat" in China, has a kumquat cultivation history of nearly 300 years and has developed several superior varieties in recent years [8][9]. - The total planting area for kumquats in Rong'an County reached 226,000 acres in 2024, with a total output of 270,000 tons, contributing to a total industrial output value of nearly 10 billion yuan [22]. Group 3: Economic Impact - The collaboration between Guangdong and Guangxi has invested 73.96 million yuan to optimize the entire kumquat industry chain, leading to the development of over 20 deep-processing products with sales exceeding 200 million yuan [15][16]. - The kumquat brand value has risen to 5.921 billion yuan, making it the geographical indication brand with the largest increase in Guangxi [21]. Group 4: Event Highlights - The promotional event will feature various activities, including a national launch press conference for the kumquat, cultural performances, and interactive experiences to engage the public [25][28][32]. - A themed market titled "Kumquat Aroma Bay Area · Sweet Storm" will be set up, showcasing kumquat products and deep-processing items from leading enterprises and cooperatives [33][35]. Group 5: Marketing Strategies - The event will include a drone show titled "Kumquat Night," which will create visual displays in the sky to promote the kumquat brand [37][41]. - The marketing campaign will leverage media resources from both provinces to enhance the brand's exposure and influence across the Greater Bay Area [43].