Core Viewpoint - The upcoming promotional event for the Rong'an Kumquat in the Guangdong-Hong Kong-Macao Greater Bay Area is set to enhance the brand's visibility and market reach, showcasing the fruit's quality and the region's agricultural development [2][3][4]. Group 1: Event Details - The Rong'an Kumquat promotional event will take place on November 8 in Zhuhai, marking the third consecutive year the kumquat has been promoted in the Greater Bay Area [3][4][5]. - Zhuhai is the third city to host the promotional event, following Guangzhou and Shenzhen, highlighting its strategic importance in connecting the region [5][11]. Group 2: Agricultural Development - Rong'an County, known as the "Hometown of Kumquat" in China, has a kumquat cultivation history of nearly 300 years and has developed several superior varieties in recent years [8][9]. - The total planting area for kumquats in Rong'an County reached 226,000 acres in 2024, with a total output of 270,000 tons, contributing to a total industrial output value of nearly 10 billion yuan [22]. Group 3: Economic Impact - The collaboration between Guangdong and Guangxi has invested 73.96 million yuan to optimize the entire kumquat industry chain, leading to the development of over 20 deep-processing products with sales exceeding 200 million yuan [15][16]. - The kumquat brand value has risen to 5.921 billion yuan, making it the geographical indication brand with the largest increase in Guangxi [21]. Group 4: Event Highlights - The promotional event will feature various activities, including a national launch press conference for the kumquat, cultural performances, and interactive experiences to engage the public [25][28][32]. - A themed market titled "Kumquat Aroma Bay Area · Sweet Storm" will be set up, showcasing kumquat products and deep-processing items from leading enterprises and cooperatives [33][35]. Group 5: Marketing Strategies - The event will include a drone show titled "Kumquat Night," which will create visual displays in the sky to promote the kumquat brand [37][41]. - The marketing campaign will leverage media resources from both provinces to enhance the brand's exposure and influence across the Greater Bay Area [43].

Core Insights - Rong'an Kumquat has risen 11 places to rank 53rd in the "2025 China Brand Value Evaluation Information" list, with a brand value of 6.52 billion yuan, reflecting a year-on-year increase of 10.1% or 599 million yuan [3][4]. Brand Performance - The brand's ascent in the rankings is attributed to the strong push from the Guangdong-Guangxi cooperation mechanism, which facilitates cross-regional resource integration and brand co-construction [5]. - The kumquat industry in Rong'an is positioned as a leading industry for rural revitalization, actively exploring a "kumquat + industry" integration development model [12]. Product Development - Rong'an County has developed over 20 deep-processed products, including kumquat cakes, kumquat tea, and kumquat paste, achieving an annual production value exceeding 200 million yuan [13]. - The kumquat's quality and innovative product forms have led to sales not only in the Guangdong-Hong Kong-Macao Greater Bay Area but also expanding into national and international markets [14][15]. Economic Impact - The rise in brand value has translated into tangible income for local residents, with over 100,000 people involved in kumquat seedling cultivation, planting, and sales, and more than 40,000 individuals achieving entrepreneurship and employment [17]. - The average income per farmer from kumquat cultivation reaches 15,000 yuan, with standardized planting covering 186,000 acres and an annual output of 260,000 tons, resulting in an average output value of over 28,000 yuan per acre [18][19]. Future Goals - Rong'an Kumquat aims to achieve a brand value of 10 billion yuan, continuing to contribute to high-quality development of China's geographical indication brands and providing a replicable model for rural revitalization [21][22].